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All Journal Jurnal Ilmu Manajemen dan Bisnis Journal of Education and Culture Indonesian Journal of Social Science and Education Journal of Educational Technology and Innovation
Iwan B. Jassin
Universitas Bina Mandiri Gorontalo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image terhadap Loyalitas Pelanggan pada Perguruan Tinggi Swasta Frezy Paputungan; Abd Rahman K. Ma'ruf; Iwan B. Jassin
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The existence of customer loyalty for the company is very important. Customer loyalty is defined as people who enjoy services, especially those who receive services regularly and repeatedly. This definition places loyalty as a commitment to an attitude that generates empathy. In this research about the impact of brand image and consumer satisfaction on customer loyalty. The population in this study are customers of private universities in Gorontalo. The number of samples used is 96 respondents, the sampling technique is using purposive sampling. The data obtained and analyzed qualitatively obtained through observation and data collection. The results showed that brand image has a significant influence on customer satisfaction, which is significant for customer loyalty.
CONTOH TINGKAH LAKU AFEKTIF CONTOH TINGKAH LAKU AFEKTIF: CONTOH TINGKAH LAKU AFEKTIF Iwan B. Jassin; Frezy Paputungan; Zihan Usman
Jurnal Ilmu Pendidikan dan Budaya Vol 2 No 1 (2022): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.946 KB) | DOI: 10.47918/jeac.v2i1.1127

Abstract

The article discusses examples of affective behavior that are commonly observed in everyday life. These examples will include verbal and nonverbal expressions that reflect the different types of emotions we experience frequently. By understanding these examples, readers will be able to recognize and understand affective behavior in themselves and others, as well as interpret and respond to it better. This article is presented using qualitative methods. Affective behavior is Affective behavior is behavior that involves different emotions such as fear, anger, sadness, joy, disappointment, excitement, anger, fear, and others. And also the affective domain is a behavior that includes feelings, emotions, interests, attitudes, ways of adjustment, and appreciation. Understanding affective behavior is important in interacting with others and understanding yourself. Research on affective behavior can provide useful insights in the fields of psychology, social sciences, and communications, and can contribute to the development of smarter technologies for automated emotion recognition or emotion-based facial recognition. With a deeper understanding of affective behavior, it is hoped that we can improve the quality of social interaction, strengthen interpersonal relationships, and increase self-understanding and that of others in everyday life.
AFFECTIVE THEORY ACCORDING TO EXPERTS: TEORI AFEKTIF MENURUT PARA AHLI rahmatia inaku; Iwan B. Jassin
Jurnal Ilmu Pendidikan dan Budaya Vol 2 No 2 (2022): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.34 KB) | DOI: 10.47918/jeac.v2i2.1134

Abstract

This journal presents a comprehensive review of affective theory according to experts. Affect refers to the emotional aspects, feelings, and moods of individuals. This article is presented using qualitative methods. Understanding and analyzing affective theory can provide valuable insights in understanding human behavior, social interaction, and decision making. In this journal, we collect different views and approaches from leading experts in this field. Analysis and comparison between these theories provides a better understanding of the concept of affective and its influence in various contexts. It can be concluded that affective (attitude) is a person's tendency to accept or reject awareness that is considered good or bad, by bringing up a positive attitude or a negative attitude. This attitude has an important role in taking action and finding various alternatives. Affective is also closely related to emotions, feelings, values, appreciation, motivation, and attitudes. This deep understanding of the influence of affect on human behavior and experience has relevant implications in many areas of life, including education, marketing, and emotion management.
Guide to Research and Development (R&D) for Undergraduate Students of Educational Technology Frezy Paputungan; Iwan B. Jassin; Abd. Rahman K. Ma'ruf
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 3 (2026): Vol 2. No. 3 Edisi Juni - September 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i3.2987

Abstract

Research is the systematic and planned process of collecting, processing, and analyzing data in accordance with scientific principles to seek truth, solve problems, or discover new knowledge. Conducting research often serves as a final project for undergraduate students to complete their studies; for Educational Technology undergraduates, in particular, development research is highly recommended. Development research—or Research and Development (R&D)—is a scientific method used to create new products or improve existing ones, as well as to test their effectiveness. These products may take the form of media, models, modules, or tools. Specifically for Educational Technology undergraduates, this type of research involves a scientific approach to designing, producing, and testing the feasibility of instructional products—such as interactive media, learning models, or digital modules—to address learning challenges. The primary objective of R&D for Educational Technology undergraduates is to produce instructional products that are valid, practical, and effective in solving learning problems and enhancing the quality of the learning process and performance. The benefits of such research include improved skills in creating instructional products, the ability to solve real-world learning problems, and the development of a professional portfolio.
The Effect of Teachers' Digital Competence and the use of Digital-Based Learning Media on The Effectiveness of Learning in The Classroom Meilan Matiti; Abd Rahman K. Ma'ruf; Iwan B. Jassin; Sumarni Djafar
Journal of Educational Technology and Innovation Vol. 1 No. 1 (2025): Journal of Educational Technology and Innovation
Publisher : Fakultas Ilmu Pendidikan dan Budaya - Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.90987/qx3jhe39

Abstract

This research is motivated by the phenomenon of increasing use of technology in education that has not been balanced with teachers' digital competence and optimal use of digital learning media. The purpose of this study is to determine the effect of teachers' digital competence (X1) and the use of digital-based learning media (X2) on the effectiveness of classroom learning (Y). This study uses a quantitative approach with a survey method and data analysis through multiple linear regression. The population in this study were teachers at the elementary school level, with a sampling technique using purposive sampling. The results show that teachers' digital competence (X1) has a significant effect on learning effectiveness (Y), while the use of digital-based learning media (X2) has no significant effect on learning effectiveness. These findings demonstrate the importance of improving teachers' digital competence as a major factor in supporting the effectiveness of classroom learning, rather than relying solely on the use of digital media.
Co-Authors Abd Rahman K. Ma'ruf Abd. Rahman K. Ma'ruf Frezy Paputungan Meilan Matiti rahmatia inaku Sumarni Djafar Zihan Usman