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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PUSTAKA KOMUNIKASI Khazanah Multidisiplin
Isnawijayani Isnawijayani
Universitas Bina Darma, Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Social Sciences Other

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KOMUNIKASI, MOTIVASI DAN BUDAYA TERHADAP KINERJA ORGANISASI IKATAN PELAJAR MUHAMMADIYAH SUMATERA SELATAN Over Mexi; Ratu Mutialela; Moh Hafizni; Isnawijayani Isnawijayani
Jurnal Pustaka Komunikasi Vol 6, No 1 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i1.2349

Abstract

Communication is a human activity to mutually understand or understand a message between the communicator and the communicant. In this world every human being involved in communication. Since they existed, communication is an activity that has been carried out by humans. This study aims to analyze communication, motivation and organizational culture on organizational performance. The type of research used in this research is quantitative. The population and sample of this study used a non-probability sampling technique with a saturated sampling method, where all members of the population were used as samples. Data was collected using a questionnaire method using validity, reliability, normality test, heteroscedasticity test, multicollinearity test and hypothesis testing (t test). The final result of this study shows that there is a correlation between all variables X and Y has a strong relationship, based on the results of hypothesis testing, it shows a positive and significant influence caused by communication, motivation and culture on organizational performance of the South Sumatra Muhammadiyah Student Association for the period 2021-2023.
ANALISIS KOMUNIKASI INTERPERSONAL ANTARA GURU DAN MURID DI PONDOK PESANTREN QODRATULLAH LANGKAN BANYUASIN DISESUAIKAN DENGAN KITAB TA’LIM MUTA’ALLIM Muhammad Syahid Fahmi; Ratu Mutialela Caropeboka MS; Isnawijayani Isnawijayani; Rahma Santhi Zinaida
Khazanah Multidisiplin Vol. 5 No. 1 (2024): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v5i1.34034

Abstract

Komunikasi dalam proses belajar mengajar, tidak selalu berjalan mulus, ada proses yang membuat para guru harus sabar dengan tingkah laku murid, hal tersebut bisa dipengaruhi oleh beberapa faktor, seperti karakter dari guru dan murid itu sendiri, kurang terbukanya murid terhadap gurunya, tidak adanya empati guru kepada murid yang menghadapi masalah, selalu berfikir negatif kepada gurunya, sehingga dari hal tersebut dapat menyebabkan kerenggangan dalam komunikasi antara guru dan murid. Jika hal tersebut sering terjadi, maka proses komunikasi ini tidak sesuai dengan  prinsip dari teori Humanistik yang dibawakan oleh Joseph A. Davito tentang empat indikator yang terkait teori Humanistiknya yaitu, Keterbukaan, Empati, Sikap Mendukung, dan Sikap Positif. Tujuan dari penelitian ini adalah untuk menganalisis konsep teori Humanistik Joseph A. Devito dengan kesesuaian dari konsep kitab Ta’lim Muta’allim dan menganalisis pola komunikasi guru dengan murid dalam kitab Ta’lim Muta’allim  di Pondok Pesantren Qodratullah. Metode yang digunakan dalam penelitian ini ialah metode kualitatif deskriptif, dengan lokasi penelitian di Pondok Pesantren Qodratullah Langkan, data ini dikumpulkan dengan menggunakan metode Observasi, Wawancara, Dokumentasi, dan Analisis Data. Responden dalam penilitian ini sebanyak 4 orang guru yang mengajar kitab Ta'lim Muta'allim, dan 20 orang murid yang sudah mempelajari kitab Ta'lim Muta'allim, yang terdiri dari 10 murid dari MTs Putra dan Putri, dan 10 Murid dari MA Putra dan Putri. Hasil penelitian menunjukkan Pola komunikasi interpersonal antara guru dan murid yang ada dalam kitab Ta’lim Muta’alim yang ada di bab IV sejalan dengan konsep humanistik yang digagas oleh Devito, dan sesuai dengan penerapan yang ada di Pondok Pesantren Qodratullah, yang mana dalam komunikasi interpersonal tersebut mengandung lima unsur yang telah ditekankan oleh Devito, yaitu: Keterbukaan, empati, sifat mendukung, sikap positif, dan kesetaraan.
Whatsapp Marketing Strategy Through An Interpersonal Communication Approach In Increasing Sales At Raja Kurma Bengkulu Mira Apriani; Rahma Santhi Zinaida; Isnawijayani Isnawijayani; Zaid Amin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8463

Abstract

Marketing strategies are essential to inform and understand consumers about the sustainability of economic activities. Entrepreneurs use advertising, direct marketing, personal selling or promotion, and other marketing communication tools to increase sales. Integrated marketing strategy (IMC) and the AISAS Model are two strategic options that can be used for the marketing communication process in the digital era. Through the collaboration of the AISAS Model and IMC Strategy which are the general basis for obtaining a more targeted database, media is needed that can gather consumers in one more in-depth personal information center. The most popular personal social media currently used by the Indonesian people is WhatsApp Business media. This study uses a descriptive qualitative approach to explain and describe the phenomena that occur in the Raja Kurma Bengkulu WhatsApp advertising communication. This study also uses a quantitative approach with the descriptive statistics method. The results of the study show that digital marketing activities carried out can help increase the number of Raja Kurma Bengkulu databases. The number of posts has a weak negative correlation, not significant. Save Contacts has a very strong correlation, not significant. The number of Organic Interactions has a strong correlation, not significant. Reply Chat has a very strong correlation, not significant and View Posts has a very strong correlation, approaching significant.
Co-Authors Mira Apriani Moh Hafizni Muhammad Syahid Fahmi Over Mexi Rahma Santhi Zinaida Ratu Mutialela Ratu Mutialela Caropeboka MS Zaid Amin