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All Journal Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Fajar Maulana
Universitas Imelda Medan
Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science

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Pelatihan Sistem Informasi Perhotelan Berbasis Web Di Hotel Deli Indah Muhammad Iqbal Panjaitan; Denni M Rajagukguk; Elvika Rahmi; Mamed Rofendi Manalu; Ika Yusnita Sari; Marjones Hardy H Sihombing; Khairunisa Khairunisa; Siddik Karo-Karo; Fajar Maulana; Maristella J. Lumbanbatu; Cosmas Samuel Daeli; Monang JT Sihombing
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 01 (2024): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

Advances in information technology at this time have an important role in helping human activities or work. The role of information technology is very influential in various aspects of life, both for individuals and organizations / agencies. Many organizations or agencies have utilized information technology to provide services for their business activities. However, not all business organizations have utilized the use of information systems and technology as a supporting medium for their business activities. One of them is in the field of hospitality. Hotel Deli Indah is one of the hotels located in Deli Serdang district. This hotel information is needed by the community as a place that provides several things. Such as lodging, food and drinks. However, with the website of parties who need information about the hotel, simply open the hotel website that is online and real time. To overcome these problems, we offer solutions to overcome various problems mentioned above. The solution is in the form of a Web-Based Hospitality Information System Training Application. This system was developed with the hope that it can help the hotel in terms of updating information will be easier to do where later the school information system can run faster than the current system and of course to parties who need information can directly search for hotel information by directly opening the hotel website. The objectives of PKM in general are: Can help the community in general, to disseminate information quickly, efficiently and effectively. Along with the development of Information Technology, the website no longer just offers product value, but goes to the back office system (management of office systems / agencies / schools) online and real time. The purpose of the Web-Based Hospitality Information System Training Application is to assist hotels in the process of public information services, thus providing support for better school data processing. Target to be achieved: Providing updated information media services through internet media to the wider community about Hotel Deli Indah.
Digital Marketing Strategy And Social Media For Culinary Business Achmad Zulfikar Siregar; Fajar Maulana
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 1 No. 01 (2022): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), Oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v1i01.229

Abstract

Social media users are currently an opportunity for Micro, Small and Medium Enterprises (MSMEs) to market their products, which is known as the previous digital marketing strategy, replacing traditional marketing strategies. The new digital marketing strategy was applied to the Pala Nusantara Small and Medium Enterprises, which previously only did marketing by offering products to stores. Assessment of effectiveness in digital marketing uses the theory of Marketing Communication Integration as a communication tool in conveying information to consumers. sales time by business owners can be done at any time, purchases can be made instantly so that for business owners using marketing on social media it becomes effective in terms of receipts from sales made and benefits for consumers, namely it is more efficient in buying products without having to go to the store. You need to understand that in building a culinary business, not only taste is the main thing for a culinary business. But also packaging, product photos, and so on are also the main attraction for potential buyers.
Co-Authors Achmad Zulfikar Siregar Cosmas Samuel Daeli Denni M Rajagukguk Elvika Rahmi Ika Yusnita Sari Khairunisa Khairunisa Manalu, Mamed Rofendi Maristella J. Lumbanbatu Marjones Hardy H Sihombing Monang JT Sihombing Panjaitan, Muhammad Iiqbal Siddik Karo-Karo