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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Pengabdian Masyarakat Bestari (JPMB)
Novia Ridatul Artika
Universitas Muhammadiyah Ponorogo
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Environmental Literacy Corner in Brahu Village, Siman District Novia Ridatul Artika; Indah Erlina Rohmawati; Alvian Budi Ramadhan; Elmie Muftiana
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i4.3690

Abstract

This service aims to increase reading awareness for residents of Brahu Village, Siman District, and Ponorogo Regency. In this activity, the service team involved a number of students, a number of teaching staff, and the community by teaching the community members through teaching aids available in the literacy corner. Besides that, there are reading books for studying together; this activity turned out to be able to invite the community to actively read, and after a while, as the activity went on, there was an increase in knowledge and understanding from the community in understanding environmental conditions, of course through reading activities.
The relationship between service quality, trust, and consumer satisfaction on consumer loyalty Novia Ridatul Artika; Titi Rapini; Titis Purwaningrum
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.949

Abstract

Consumer loyalty is an essential thing in the world of marketing. A company is also required to cultivate its competitive advantage through various innovative, creative, and efficient efforts so that it becomes a choice of existing consumers, and it is hoped that, in the end, they will be loyal to the company. This study aims to determine service quality, trust, and consumer satisfaction on consumer loyalty at beauty salon raf beauty art Ponorogo. The sample is a consumer who has had treatment at the RAF Beauty Art Beauty Salon, using a purposive sampling technique and a sample of 100 respondents. The analysis used in this study uses multiple linear regression analysis using the SPSS 26 program to show that perceived trust partially and customer satisfaction have a positive and significant influence on consumer loyalty.
Co-Authors Alvian Budi Ramadhan Elmie Muftiana Indah Erlina Rohmawati Titi Rapini Titis Purwaningrum