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All Journal JURNAL LENTERA BISNIS JIMEK
Endah Pujiastuti
Politeknik Stibisnis
Economics, Econometrics & Finance Social Sciences

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Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Produk Air Minum Dalam Kemasan Merek Tir-Sa (Studi Pada PT. Tirta Sari Cemerlang) Endah Pujiastuti; Iip Dyah Kusumaningati; Putri Seprina
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2023): MARET : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i1.1305

Abstract

This study aims to determine the effect of product, price, promotion and distribution on consumer buying interest in drinking water products in the brand of tir-sa at PT. Tirta Sari Cemerlang. The method used in this study is a quantitative method. Determination of the sample using simple random sampling technique and the number of samples as many 92 respondents. Data collection techniques using observation, interviews, literature study and questionnaires. While the data analysis techniques used are validity, reliability test, classical assumption test, multiple linear regression test and hypothesis testing. Based on the results of the study, it shows that price and distribution partially have no significant effect on consumer buying interest as evidenced by the t-count value of the price of -0.339 < t table 1.989 with a significant value of 0.736 > 0.05, and the t-count value of the distribution of 0.070 < t table 1.989 with a significant value of 0.994 > 0.05. While products and promotions partially have a significant effect on consumer buying interest as evidenced by the t-count value of the product of 2.401 > t table 1.989 with a significant value of 0.019 < 0.05, and the t-count value of promotion of 3.414 > t table 1.989 with a significance value 0.001 < 0.05. However, simultaneously product, price, promotion and distribution variables have a significant effect on consumer buying interest with a calculated f value of 6.541 > f table 2.48 and a significant value of 0.000 < 0.05.
ANALISIS KOMPETENSI PELATIHAN DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PT. TOYOTA ASTRA MOTOR Endah Pujiastuti
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1334

Abstract

Examining the interconnected dynamics of competence, training, and supervision as well as their individual and combined effects on worker performance is the goal of this study. Through the use of quantitative research methods, this study collects data mostly through interviews using a quantitative descriptive framework. The partial analysis's findings show that PT. Toyota Astra Motor employees' performance is positively impacted by competence in a statistically meaningful way. The results also show that employee performance inside the company is positively and significantly impacted by training. Additionally, it was discovered that PT. Toyota Astra Motor employees' performance was positively and significantly impacted by supervision. The simultaneous analysis's findings highlight how competence, training, and supervision all work together to significantly and favorably impact employee performance inside the same company. Training and communication account for 93.7% of the variance in employee performance, according to the adjusted R2 value, meaning that other independent variables not included in this study may be responsible for the remaining 6.3%.
Co-Authors Iip Dyah Kusumaningati Putri Seprina