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All Journal Primanomics : Jurnal Ekonomi & Bisnis
Alexander
Universitas Buddhi Dharma
Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Word Of Mouth, Dan Media Promosi Terhadap Minat Beli Konsumen Kota Tangerang Pada Aplikasi Marketplace Blibli (Studi Kasus Pada Blibli) Alexander; Yanti Puspa Rini; Adrian Maulana Chandra
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 1 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i1.2661

Abstract

Penulisan penelitian ini dilakukan untuk mengetahui apakah Kualitas Pelayanan, Word Of Mouth, dan Media Promosi mempunyai pengaruh yang besar kepada Minat Beli Konsumen Kota Tangerang terhadap MarketPlace Blibli. Studi ini dilakukan melalui penyebaran kuisioner kepada konsumen langsung di Kota Tangerang. Penelitian menggunakan metode Random Purposive Sampling. Dan koefisiensi korelasi X1 Sebesar 0,671 yang artinya 67,1% variabel Kepuasan Pelayanan berpengaruh terhadap Minat Beli sedangkan 32,9% lainya di pengaruhi  variabel lain. Jika dilakukan tes variabel X2 nilai korelasi nya adalah 0,770 yang artinya 77% Faktor Word Of Mouth terdapat pengaruh terhadap Minat Beli sedangkan 33% lainya di pengaruhi oleh variabel lain.  Jika dilakukan pengujian secara simultan terhadap variabel X1, X2, dan X3 maka korelasi determinasi didapatkan adalah adalah 0,686 atau 68,6 %. Sehingga Kesimpulan yang dapat ditarik ialah variabel bebas (X1, X2, X3) terhadap Variabel terikat (Y) sebesar 68,6%, sedangkan sisanya sebesar 31,4% dipengaruhi variabel lain di luar penelitian ini. Jika dilihat dari hasil uji hipotesis di peroleh Thitung untuk Kualitas Pelayanan Sebesar 10.0352, Thitung Word Of Mouth sebesar 13,806, dan Thitung Media Promosi sebesar 13,080 dengan Ttabel sebesar 1,65675 dengan kata lain Ho ditolak Ha diterima.
The Effect of Cash On Delivery, Free Shipping Promos on Customer Reviews with Purchase Decisions as an Intervening Variable on the Shopee Marketplace Site in the Tangerang City Area Alexander; Yanti Pusp Rini; Toni Yoyo
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3211

Abstract

This study examines and analyzes the influence of cash on delivery, free shipping promos, on customer reviews with purchase decisions as an intervening variable. The purpose of this study is to find the influence of each variable. The research method used a quantitative approach with a sample of 115 respondents. The analysis tool uses Smart-PLS. The results of this study show that cash on delivery has an effect on customer reviews explaining that cash on delivery has an effect on customer reviews seen from the significance level of 0.015<0.05 which means H1 is accepted. Cashon delivery has an effect on purchase decisions based on the results processed that the cash on delivery variable affects purchase decisions with a significance value of 0.000<0.005. Therefore, it can be concluded that H2 is accepted. Customerreviews have an effect on purchase decisions based on the results of the study that customer reviews have a significance value of 0.033<0.05, therefore it can be concluded that H3 is accepted. The freeshipping promo affects customerreviews explaining that the free shipping promo affects customer reviews with a significance level of 0.000<0.05 which means H4 is received. Customer reviews and free shipping promos are things to consider when buying goods online. The freeshipping promo has an effect on purchase decisions based on research that is processed that the variable of free shipping promo with a significance value of 0.130>0.05 which means H5. Cashon delivery affects customer reviews through purchase decision variables as intervening variables, based on research that the cash on delivery variable on customer reviews with a significance value of 0.010 which means H6 is accepted. The free shipping promoaffects customer reviews through the purchase decision variable as an intervening variable, based on the research that the free shipping promo variable on customer reviews with a significance value of 0.040 which means that H7 is accepted.
Co-Authors Adrian Maulana Chandra Toni Yoyo Yanti Pusp Rini Yanti Puspa Rini