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All Journal Nusantara Science and Technology Proceedings Journal of Education, Language Innovation, and Applied Linguistics Jurnal Ragam Pengabdian
Metty Agustine Primary, Metty Agustine
Siliwangi University
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Relationship Marketing among Coconut Sugar Traders, Main Suppliers, and Main Customers Salam, Rudhiana; Primary, Metty Agustine; Rahmat
Nusantara Science and Technology Proceedings Multi-Conference Proceeding Series F
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4605

Abstract

This study aims to analyze relationship marketing among coconut sugar traders in Tonjongsari Village, Cikalong District, Tasikmalaya Regency, West Java, and their main suppliers and customers. The analytical method used is the Wilcoxon Signed Ranks Test, which is suitable for paired ordinal data. Data were collected through questionnaires and analyzed using SPSS 26 software. The analysis results show significant differences in the dimensions of trust, satisfaction, and dependence between suppliers and customers, with significance values of 0.038, 0.018, and 0.031, respectively, while the commitment dimension did not show a significant difference (0.713). The categorization results indicate that all relationship marketing dimensions are in the high category, both for the traders' perceptions of the main suppliers and customers. This study concludes that traders have better relationships with customers than with suppliers in terms of trust, satisfaction, and dependence, although commitment did not show significant differences. These findings provide insights for improving relationship marketing strategies in the future.
Demotivated Students during Online English Learning in Covid-19 Pandemic: Voices from Indonesian Students Pratama, Achmad Hendy; Primary, Metty Agustine; Dewi, Nita Sari Narulita
Journal of Education, Language Innovation, and Applied Linguistics Vol 1, No 2 (2022): JELITA: Journal of Education, Language Innovation, and Applied Linguistics
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.622 KB) | DOI: 10.37058/jelita.v1i2.4761

Abstract

The COVID-19 pandemic has forced all sectors to stop their activities. As a result of this, learning activities were suddenly changed to online methods. Seeing the phenomena that occur around researchers, the decreasing of students' motivation during online English learning can be a serious matter. If the demotivating factor cannot be known, it will be difficult for the teacher to overcome it. To fill this gap, the researcher intends to look for the factors that cause demotivation in students during online English learning. An exploratory case study was employed as the research design and semi-structured interviews were selected as the data collection technique. The data were analyzed using thematic analysis based on demotivating factors (learning contents and materials, teachers’ competence and teaching styles, inadequate school facilities, and lack of intrinsic motivation). Research reveals that there are two major factors of demotivation experienced by students: (1) internal factors; (2) external factors. Internal factors consist of lack of interest; undirected study goals; negative habits, and external factors consisting of surrounding elements; teaching style; teaching materials and teaching content; learning facilities; sudden transition. In conclusion, the teaching and learning practices should encourage students to have positive experiences and not demotivate them in learning English such as using interesting online tasks.
The Effect of Interpersonal Relationship Marketing on Consumer Trust: Evidence from Cikurubuk Market, Tasikmalaya City Salam, Rudhiana; Rahmat, Rahmat; Primary, Metty Agustine
Jurnal Ragam Pengabdian Vol. 3 No. 1 (2026): Januari-April. Synergy of Research and Community Service for Community Empowerm
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xzhyde11

Abstract

This study aims to analyze the influence of interpersonal relationship marketing (IRM) on consumer trust in horticultural commodities at Cikurubuk Market, Tasikmalaya City. The urgency of this research arises from inconsistencies between consumer expectations and actual market conditions, particularly concerning the quality of interactions between sellers and buyers, which affects fluctuations in trust. A quantitative survey approach was employed, and data were collected from 55 consumers who had made purchases within the last six months. The data were analyzed using multiple regression, supported by classical assumption tests including normality, homogeneity of variance, autocorrelation, and multicollinearity. The results indicate that power symmetry–asymmetry, valence of the relationship, intensity of interdependence, and social- or work-related orientation simultaneously have a significant influence on consumer trust. However, only valence of the relationship and social- or work-related orientation show significant partial effects, while the other two variables do not. These findings highlight that positive relational valence and social-oriented interactions are the most decisive factors in shaping consumer trust within traditional horticultural markets. The study concludes that strengthening interpersonal relationship quality should be a strategic priority for sellers seeking to enhance consumer trust. 
Co-Authors Nita Sari Narulita Dewi, Nita Sari Narulita Pratama, Achmad Hendy Rahmat Rahmat Rahmat Salam, Rudhiana