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All Journal Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Akademik Pengabdian Masyarakat
Hadad Alwi
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLECE SHOPEE Vicky Indarto Setyono; Yusuf Darmawan; Muhammad David; Hadad Alwi
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 1 (2022): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i1.1467

Abstract

This study aims to test and analyze the effect of electronic word of mouth and price on online purchasing decisions. This research was conducted on the Shopee Marketplace case study on ITB Student Ahmad Dahlan Lamongan. The sample of this study was 45 respondents using random sampling techniques. The data were analyzed using multiple linear regression analysis, classical assumption test, T test, and Coefficient of Determination with SPSS 26 software. The results showed that partially there was a significant influence of Electronic Word Of Mouth variables on Online Purchase Decisions, Price Variables had a significant influence on Online Purchase Decisions
Pengembangan Marketing UMKM Jamu Tradisional Di Desa Pangkatrejo Kecamatan Sugio Kabupaten Lamongan Dengan Metode Rebranding Ulfa Khoiriyah; Andika Dafa Penta Pratama; Hadad Alwi; Bayu Malikhul Askhar; Tri Winarsih; Ronalmanto Ronalmanto; Muhammad David
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3702

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential for driving economic growth and creating jobs, especially within the traditional jamu industry. In Pangkatrejo Village, jamu MSMEs encounter difficulties such as a lack of branding knowledge and inefficient marketing strategies. Given the growing interest in natural products after the Covid-19 pandemic, jamu has the opportunity to emerge as a prominent product. This activity involves a support program for traditional jamu MSMEs in Pangkatrejo Village, concentrating on rebranding efforts that involve packaging design, modernizing bottles, and developing social media presence. The goal is to improve the visibility and competitiveness of jamu products, as well as to expand the market and strengthen the local economy.
Co-Authors Andika Dafa Penta Pratama Bayu Malikhul Askhar Muhammad David Ronalmanto Ronalmanto Setyono, Vicky Indarto Tri Winarsih Ulfa Khoiriyah Yusuf Darmawan