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All Journal DiE: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Ekonomi Bisnis dan Akuntansi Journal Of Human And Education (JAHE) JURNAL PENGABDIAN MASYARAKAT AKADEMISI Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JURNAL RUMPUN MANAJEMEN DAN EKONOMI International Journal of Economics, Business and Innovation Research
Setyono, Vicky Indarto
Institut Teknologi Dan Bisnis Ahmad Dahlan Lamongan
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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ERAN BPR JATIM DALAM PENINGKATAN PENDAPATAN UMKM DI KOTA SURABAYA GUNA MENCAPAI VISI MISI GUBERNUR JATIM Setyono, Vicky Indarto; Ratnawati, Tri
DiE: Jurnal Ilmu Ekonomi dan Manajemen Vol 11 No 02 (2020)
Publisher : Program Doktor Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/die.v11i02.4125

Abstract

BPR Jatim is a bank owned by the East Java Provincial Government and Regency / City Governments throughout East Java. In its role as an intermediary institution and supporting government programs, BPR East Java always strives to increase credit distribution to the real sector, especially micro, small and medium enterprises by offering products tailored to customer needs. This is done because there are still many MSMEs in the city of Surabaya who are experiencing capital difficulties. The limited capital owned by MSMEs will affect the development of MSMEs. BPR Jatim Kota Surabaya has 1,977 customers. This study aims to analyze the role of BPR East Java in increasing the income of MSMEs in the city of Surabaya. The method used in this research is descriptive qualitative. Data were collected using interview, observation and documentation methods. The subjects in this study were customers and employees of BPR Jatim. Then the object is the role of the East Java BPR. The results showed that the East Java BPR plays a very important role in the development of MSMEs in the city of Surabaya. BPR Jatim offers various types of credit products tailored to customer needs. Among the existing types of credit, 70% of East Java BPR customers take special loans. BPR Jatim also provides convenience in terms and procedures for applying for credit and provides the best service for its customers. East Java BPR customers have increased every month. All informants said that their business had developed after receiving credit from the East Java BPR. This development is indicated by an increase in income, additional workforce and more advanced business units. Keywords: East Java BPR, Income, UMKM
THE FACTORS THAT INFLUENCE TIKTOK POPULARITY AS A DIGITAL MARKETING TECHNIQUE TO GROW CUSTOMER ENGAGEMENT Isna Ayu Safitri Kusuma Dewi; Fibia Sentauri Cahyaningrum; Yusuf Darmawan; Vicky Indarto Setyono
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The more widespread use of the internet among the public, a lot of research or surveys have been conducted to understand people's behavior regarding how they interact with the internet. One of the application that is currently widely used is TikTok. TikTok is a social media that is loved by young people as a means of expressing themselves through singing or dancing. The popularity of the TikTok application has grown rapidly since its release because it has very diverse features and can be reached by various age groups. This study aims to determine the effect of informativeness, unique, entertainment, co-creation on the popularity of TikTok using multiple linear regression analysis. The results of the analysis show that these four variables have a significant effect on the popularity of TikTok with a coefficient of determination of 86.2%.
Strategi Optimalisasi Produk Kerupuk Santoso untuk Meningkatkan Potensi Ekonomi UMKM di Kelurahan Karangkembang Muhammad Dzikri Abadi; Vicky Indarto Setyono; Nur Aini; Lusiana Winda H.K; Nurul Hidayatus S
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 3 (2024): Juli
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i3.887

Abstract

This community service project aimed to support the development of the "Kerupuk Santoso" MSME in Karangkembang Village, Lamongan Regency, East Java, through training in business management and digital marketing. While this MSME has significant growth potential, it faces various challenges, including limitations in marketing and management. Through a series of training sessions and mentoring, the MSME operators successfully improved their skills in management and digital technology utilization to expand their market reach. The results of this project show a significant increase in operational efficiency and product competitiveness in a broader market. The support from the local community and the active involvement of KKN students played a crucial role in the success of this program. This initiative is expected to have a long-term positive impact on the local economy and the well-being of the community.
PENGARUH ELECTRONIC WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLECE SHOPEE Vicky Indarto Setyono; Yusuf Darmawan; Muhammad David; Hadad Alwi
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 1 (2022): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i1.1467

Abstract

This study aims to test and analyze the effect of electronic word of mouth and price on online purchasing decisions. This research was conducted on the Shopee Marketplace case study on ITB Student Ahmad Dahlan Lamongan. The sample of this study was 45 respondents using random sampling techniques. The data were analyzed using multiple linear regression analysis, classical assumption test, T test, and Coefficient of Determination with SPSS 26 software. The results showed that partially there was a significant influence of Electronic Word Of Mouth variables on Online Purchase Decisions, Price Variables had a significant influence on Online Purchase Decisions
PEMBELIAN IMPULSIF PELANGGAN PADA E-COMMERCE : PERAN PENGALAMAN PELANGGAN DALAM PERSONALISASI IKLAN Isna Ayu Safitri Kusuma Dewi; Cahyaningrum, Fibia Sentauri; Arista, Maria; Setyono, Vicky Indarto
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 2 (2023): Agustus : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i2.1991

Abstract

One of the advantages of using social commerce, especially Instagram, is the appearance of paid advertisements that suit consumer preferences, which is called personalization. Previous studies on the effectiveness of personalized advertising still show mixed results, both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the effect of advertising personalization on advertising value which then influences impulse buying in social commerce and flow experience as moderation. This study used a survey method using 157 active Instagram users. The findings on the results of this study indicate that personalized advertising has a positive effect on advertising value and encourages impulse purchases. Then the flow experience was found to strengthen the value of advertising on impulse purchases. So the results of the study show that when users are fully engaged, happy, and excited when using social media, then receiving personalized advertisements that match their preferences will encourage impulse purchases.
Pemberdayaan UMKM Melalui Media Digitalisasi Bisnis Modern dalam Peningkatan Kinerja UMKM di Desa SIDOREJO Vicky Indarto Setyono; M. Yogi Saputra; Isna Ayu Safitri Kusuma Dewi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v1i3.685

Abstract

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN READYMIX DI PT CAHAYA INDAH MADYA PRATAMA LAMONGAN DENGAN KEPUASAN KERJA SEBAGAI MODERASI: PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN READYMIX DI PT CAHAYA INDAH MADYA PRATAMA LAMONGAN DENGAN KEPUASAN KERJA SEBAGAI MODERASI Maulida Yuliant; Vicky Indarto Setyono; Didik Puji Wahyono
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 4 (2024): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i4.2382

Abstract

. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kepuasan konsumen terhadap keputusan pembelian. Serta untuk mengetahui pengaruh harga dan promosi online yang dimoderasi oleh kepuasan konsumen terhadap keputusan pembelian. Objek penelitian ini adalah perusahan PT Cahaya Indah Madya Pratama. Sampel yang digunakan dalam penelitian ini yaitu 106 responden melalui kuesioner secara online. Penelitian ini menggunakan metode kuantitatif dengan pengambilan data primer, yaitu kuesioner. Penelitian ini menggunakan sampel dengan teknik rumus slovin. Variabel yang digunakan dalam penelitian ini adalah harga dan promosi yang merupakan variabel independen, keputusan pembelian sebagai variabel dependen dan kepuasan konsumen sebagai variabel moderasi. Data penelitian ini dianalisis regresi linier berganda dan Moderated Regression Analysis (MRA) dengan menggunakan alat bantu berupa aplikasi software SPSS versi 26.0. Hasil penelitian ini menunjukan bahwa 1) harga berpengaruh terhadap keputusan pembelian, 2) promosi tidak berpengaruh terhadap keputusan pembelian, 3) Kepuasan konsumen tidak memoderasi pengaruh harga terhadap keputusan pembelian, 4) Kepuasan konsumen tidak memoderasi pengaruh promosi terhadap keputusan pembelian.
Pengembangan Media Dakwah Digital Pimpinan Daerah Aisyiyah Lamongan Sulton, Muhammad; Setyono, Vicky Indarto; Agustinus, Agustinus; Sufianto, Permana; Sadiyah, Alifatus
Journal Of Human And Education (JAHE) Vol. 3 No. 1 (2023): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i1.769

Abstract

Pimpinan Daerah Aisyiyah Lamongan sudah memiliki akun sosial media instagram namun belum memiliki branding yang kuat. Selain itu, pada masa sekarang pengguna sosial media Instagram telah meluas dan hampir seluruh individu menggunakannya. Hingga Januari 2023, tercatat jumlah pengguna media sosial di Indonesia mencapai 167 juta orang. Jumlah tersebut setara 78% dari jumlah total pengguna internet di Indonesia yang mencapai 212,9 juta. Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan bersama berkolaborasi mengadakan program pelatihan. Hal ini dilakukan agar PDA Lamongan mempunyai potensi dan juga branding-nya secara lebih luas melalui akun sosial media. Di sisi lain, penyebaran informasi juga akan lebih mudah dilakukan dengan menggunakan akun sosial media yang dimiliki oleh PDA Lamongan. Kegiatan dilakukan dengan memberikan materi dan melakukan praktik pengelolaan sosial media dalam organisasi yang mempunyai potensi sebagai dakwah islam di Kabupaten Lamongan. Peningkatan keterampilan ibu-ibu tersebut juga diharapkan dapat meningkatkan kinerja dari sosial media untuk dakwah. Kesimpulan dari pelatihan sosial media dapat memberikan responsif pada masyarakat untuk saling bermanfaat bagi sesama
Co-Authors Agustinus Agustinus Arista, Maria Cahyaningrum, Fibia Sentauri Didik Puji Wahyono Fibia Sentauri Cahyaningrum Hadad Alwi Isna Ayu Safitri Kusuma Dewi Isna Ayu Safitri Kusuma Dewi Lusiana Winda H.K M. Yogi Saputra Maulida Yuliant Muhammad David NUR AINI Nurul Hidayatus S Sadiyah, Alifatus Sufianto, Permana Sulton, Muhammad Tri Ratnawati Yusuf Darmawan Yusuf Darmawan