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All Journal JURNAL BISNIS STRATEGI BAREKENG: Jurnal Ilmu Matematika dan Terapan JMM (Jurnal Masyarakat Mandiri) J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Hexagon
Eka Ardiansyah, Eka
Program Studi Teknologi Hasil Perikanan Fakultas Pertanian Universitas Sriwijaya, Indralaya, Ogan Ilir 30662 Sumatera Selatan Telp./Fax. (0711) 580934
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : JURNAL BISNIS STRATEGI

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Integrating Green Product Innovation and AI in Business Strategies for Competitive Advantage: A Study of Indonesian's Future Ardiansyah, Eka
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.11-20

Abstract

This study examines the integration of green product innovation and artificial intelligence (AI) within business strategies in Indonesia, aiming to identify how companies can leverage these elements for competitive advantage. Through a mixed-methods approach, combining qualitative interviews with industry experts and quantitative surveys of business practitioners, the research highlights the pressing need for sustainable practices amid Indonesia's unique environmental challenges. Findings indicate that a significant majority of businesses recognize the importance of green innovation and AI; however, there exists a notable gap in the effective implementation of AI strategies. Barriers, such as a lack of skilled labor and regulatory complexities, hinder progress. Despite these challenges, the integration of AI can enhance operational efficiencies, resource management, and the development of eco-friendly products, which align with consumer preferences for sustainability. The findings provide actionable insights for Indonesian firms seeking to harmonize green product innovation and AI, emphasizing the role of intellectual capital in facilitating this integration. Ultimately, this research contributes to a deeper understanding of how Indonesian businesses can maintain competitiveness while advancing sustainable practices essential for future market success.
Co-Authors Adlimi, Arsil Bahtiar, Syamsul Darmawan, Indra Rahmat Bukahri, La Ode Sudirman Susilawati, Tri SYAMSUL HIDAYAT Yanuar, Emsal