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Islamic Banking Loyalty in Indonesia: The Role Brand Image, Promotion, and Trust Basrowi Basrowi; Juhary Ali; Tulus Suryanto; Pertiwi Utami
Share: Jurnal Ekonomi dan Keuangan Islam Vol 12, No 1 (2023)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v12i1.15338

Abstract

This study aims to investigate the impact of brand image and promotion on customer loyalty in Islamic banking in Indonesia, with trust serving as a moderator variable. Specifically, the research aims to accomplish two objectives: (1) to examine the direct influence of brand image and promotion on trust and customer loyalty and (2) to investigate the indirect effect of brand image and promotion on customer loyalty through trust. The data were collected from 150 customers of Bank Syariah Indonesia, located in Jakarta Lenteng Agung Branch. To ensure the robustness of its findings, a rigorous quantitative analysis was conducted, utilizing structural equation modeling (SEM) and Smart PLS 3.3. The results indicate that each of the investigated variables holds statistical significance. In particular, it also reveals a partial direct relationship of brand image and promotion on trust. Moreover, the findings suggest that brand image and promotion have a significant influence on customer loyalty, either directly or indirectly through trust. Additionally, the study demonstrates a clear association between trust and customer loyalty. One of the original contributions of this study is the identification of trust's substantial mediating role in the relationship between brand image and promotion on customer loyalty at Bank Syariah Indonesia, Jakarta Lenteng Agung Branch.========================================================================================================ABSTRAK – Loyalitas Nasabah pada Perbankan Syariah di Indonesia: Peran Citra Merek, Promosi, dan Kepercayaan. Tujuan pada penelitian ini adalah untuk menganalisis pengaruh citra merek dan promosi terhadap kepercayaan, dimana kepercayaan sebagai moderatornya. Secara khusus, kajian ini mengkaji: 1) pengaruh citra merek dan promosi terhadap kepercayaan dan kepuasan pelanggan, dan 2) pengaruh tidak langsung dari citra merek dan promosi terhadap loyalitas pelanggan yang dimoderasi oleh kepercayaan. Data primer diperoleh melalui survey kepada 150 sampel nasabah pada Bank Syariah Indonesia KCP Jakarta Lenteng Agung. Untuk melakukan analisis kuantitatif yang bagus, kajian ini menggunakan pendekatan structural equation modeling (SEM) dan Smart PLS 3.3. Temuan kajian menunjukkan bahwa masing-masing variabel yang diteliti secara statistik menghasilkan nilai yang signifikan. Secara parsial, ada hubungan langsung antara citra merek dan promosi terhadap kepercayaan. Faktor-faktor tersebut juga berpengaruh signifikan terhadap loyalitas pelanggan, baik secara langsung maupun tidak langsung melalui kepercayaan. Selain itu, penelitian ini juga menunjukkan adanya hubungan yang nyata antara kepercayaan dan loyalitas pelanggan. Penelitian ini berkontribusi dalam mengidentifikasi signifikansi fungsi mediasi dari variabel kepercayaan pada hubungan antara citra merek dan promosi terhadap loyalitas pelanggan Bank Syariah Indonesia KCP Jakarta Lenteng Agung.
Analysis of the Influence of Competence and Work Culture on Employee Performance with Moderation of Exit Intentions: A Case Study at Bank Syariah Indonesia Anton Hindardjo; Muhammad Fikri Pratama; Juhary Ali
International Journal of Management Science and Application Vol. 1 No. 1 (2022): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.861 KB) | DOI: 10.58291/ijmsa.v1i1.21

Abstract

Employee performance is the result achieved by a worker within a certain period of time. This study aims to determine, analyze and identify how much of the factors that influence the performance of employees at Bank Syariah Indonesia, Depok city branch by mediating intention to leave or resign. The method used in this research is quantitative method. The results showed that based on the results of the questionnaire test showed that the questionnaire data presented had met the validity and reliability requirements of the data. Based on the results of the outer model test using the smart PLS 3.3 application, namely the Convergent validity, Discriminant validity, and Composite reliability tests. The inner model test results show that all these factors.
An Integrative Framework of Job Performance Within Cooperative Organisation in Tanggerang Indonesia Adrial Adrial; Juhary Ali
International Journal of Management Science and Application Vol. 1 No. 2 (2022): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v1i2.79

Abstract

In the era of globalization, following several Covid-19 outbreaks, the industry is phasing out its mat recall from this plague. For this study, the author sent a questionnaire to a maximum of 206 participants to be analyzed using SEM-PLS methodologies (processing procedures). Based on the outcomes of the information gathered, excellent habits improve employee motivation, performance, and job happiness. Results from testing indicate that if the parts that have already been discussed have significant repercussions to advance the industry, management should make it mandatory for employees to stick four parts of the employee's name on a stick so that the industry can advance through good. This research has limitations because of its narrow focus on the variables of cultural organization, motivation at work, performance at work, and employee happiness. In light of this, it is hoped that future studies would concentrate on a broader range of section variables, rather than focusing just on the already-explained portions. It is anticipated that you will organize or provide proposals for your future research project.
Mediating Factor of Strategy Business in the Relationship between Environmental and Business Performance Prasetio Ari Wibowo; Juhary Ali; Johan Budiman
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.423

Abstract

The purpose of this study is to examine the impact of the internal and external business environment on the formulation of business strategy, the impact of business strategy on business performance, and the impact of the internal and external business environment on the performance of the Service and Creative Industry Cluster MSMEs in DKI Jakarta. This study employs a quantitative approach to research, collecting data through observation and interviews and processing primary data derived from respondents' questionnaire responses. Using SEM-PLS 3 Version, the validity test, the reliability test, outer loading, the inner model fit (R-Square), the significance test (hypothesis test), and the F-Square Test are then utilized to assess the study data. F-square of 0.409 > f-square of 0.35, the External Environment has a moderate influence on Business Strategy. The moderate influence of the Internal Environment on the Outcome of Small and Medium-Sized Enterprises, as indicated by the F-Square value of 0.29, is accompanied by a modest effect. The finding from this research indicates that the service and creative industry cluster MSME actors in DKI Jakarta formulate business strategies to become Prospector, Analysts, Low-Cost Defender, and Different Defender based on or have different external environmental backgrounds in terms of demography, politics/law, economic conditions, and the technology used to run their respective businesses.
The Application and Prospects of Intellectual Property-Based Credit Guarantees in Banking Practices in Serang City Sulasno Sulasno; Ardita Octavia; Inge Dwisvimiar; Juhary Ali
Fiat Justisia: Jurnal Ilmu Hukum Vol. 20 No. 2 (2026)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25041/fiatjustisia.v20no2.4994

Abstract

The use of intellectual property (IP) as collateral for bank loans, although regulated under Government Regulation No. 24/2022, still faced significant challenges in practice. These included difficulties in determining fair market value due to IP’s intangible nature, the lack of standardized valuation systems, complex execution mechanisms in cases of default, and the limited readiness of specialized appraisal institutions. Banks applied prudential principles because IP was considered a higher-risk asset. This study used a qualitative empirical juridical approach based on primary, secondary, and tertiary data analyzed descriptively. The results showed that IP certificates had strong legal and economic prospects as collateral for creative entrepreneurs and rights holders, as they already met legal criteria. However, their practical use as bank collateral in Serang City remained limited and not yet optimal.
Sustainable Nature Tourism Business Development in the MICE Industry Era: A Bibliometric Analysis: Asia e University, Malaysia Hendrata Yudha Wardana; Tulus Suryanto; Juhary Ali
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/pacsme21

Abstract

This research aims to investigate the development of scientific research publications related to the development of sustainable natural tourism businesses in the industrial era of meetings, incentives, conferences, and exhibitions (MICE) for the period 2013-2023 on Google Scholar based on keywords and authors using the software Harzing Publish or Perish and VosViewer ver 1.6.20. The findings revealed that out of a total of 1000 searches for international publications with the keyword nature tourism business, only 989 publications were found with the highest total publications in 2013 of 177 publications and the lowest in 2023 of 6 publications. The journal with the highest publication rating is Tourism Management Perspectives with 129 publications. Elsevier Science Publishers is the publisher with the highest publication achievement, namely 307 documents. Cluster 1 in red is the one most associated with the natural tourism business from 2018 to 2023 consisting of 12 items including Airbnb, big data, business analytics, business intelligence, consumer, food, hospitality business, hotel, internet, product, technology, tourist experience, and value. It can be concluded that the development of natural tourism business publications has decreased over the last 10 years. Improvements can be made through research that focuses on MICE activities as shown in the findings regarding the presence of technology keywords. The expected implication is that the results of these findings can contribute to the development of nature tourism business research in the future, especially in looking for references and factors related to this theme