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All Journal Jurnal Komunikasi Sospol : Jurnal Sosial Politik
Noor Khalida Magfirah
Universitas Nurdin Hamzah Jambi
Law, Crime, Criminology & Criminal Justice Social Sciences

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Local Wisdom Based Tourism Branding Efforts on the Site of Orang Kayo Hitam Jambi Noor Khalida Magfirah; Muhaimin Muhaimin
Jurnal Komunikasi Vol 17, No 1 (2023): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i1.15574

Abstract

Orang Kayo Hitam is a Malay King of Jambi with historical relics located in Simpang Village, Berbak District, East Tanjung Jabung Regency, Jambi. His name is well known in Jambi, but his legacy is not yet known by the wider population. The local government designated this cultural heritage as a Regional Tourism Strategic Area (KSPD). This study aims to discuss the tourism potential of transforming the Orang Kayo site, which is full of local wisdom values, into a distinctive tourist destination brand. This research uses a natural approach and qualitative methods, including life stories, interviews, observations, interactions, historical and visual texts, and natural approaches. The findings show that local knowledge about the rituals of the community around the location, especially the Haul of Datuk Orang Kayo Hitam, is an attraction for tourists. At the government level, efforts to develop tourist area infrastructure continue to be made to develop the tourism potential of the Orang Kayo Hitam Site. In branding efforts, there is no specific branding to make this area a tourist destination. Online media, for example, has not been utilized properly as a means of publication and promotion. Local wisdom and unique cultural values at the Orang Kayo Hitam site. Strategic tourism areas require special attention in order to attract tourists. Tourism attraction can be obtained by exploring tourism potential in a bottom-up manner in an effort to find the uniqueness of local wisdom tourism potential. Of course, this process requires communication between the stakeholders involved
Jambi City Government's Strategy for Community Economic Recovery During the Pandemic Through the Pakar Kasih Program Suhendri; Noor Khalida Magfirah; Saean Hufron
Sospol : Jurnal Sosial Politik Vol. 9 No. 1 (2023): Januari-Juni
Publisher : Faculty of Social and Political Sciences, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jurnalsospol.v9i1.25613

Abstract

Purpose of this study is to determine the Jambi City Government's Economic Recovery Strategy through the Padat Karya Kali Bersih Program (Pakar Kasih) using the Fred R. Dafid concept, namely strategy determination, namely, strategy formulation, strategy implementation, strategy evaluation. Research method used is qualitative with the aim of explaining the phenomenon deeply through data collection by interviewing, observing, and documenting. Results obtained by the Pakar Kasih program are the Jambi Mayor's innovation program in the midst of the Covid-19 pandemic in 2020, which aims to provide a stimulus for people's income to absorb a lot of workers as an additional income for people affected by the economy due to the Covid-19 outbreak. The formulation of the strategy refers to presidential decree number 9 of 2020, government regulations, ministerial regulations of the interior, and Jambi Mayor Regulation Number 37 of 2020. Implementation of the strategy as many as 1102 people of Jambi City participated in the Padat Karya Kali Bersih program at 23 drainage locations in Jambi city. with a length of 25.3 KM with a total APBD of approximately 3 billion. The evaluation of the Pakar Kasih program strategy is held once a year, preferably twice a year or every 6 months.
Co-Authors Muhaimin Muhaimin Saean Hufron Suhendri