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Description of Ease of Market Access, Access to Information, and Availability of Transmigrant Transportation in Doing Business in Banyuasin and Ogan Ilir Regencies, South Sumatra Province, Indonesia Malta
International Journal of Science and Society Vol 3 No 4 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v3i4.678

Abstract

The success and sustainability of the transmigration program is largely determined by the quality of the supporting factors which are the main pillars of transmigration programs and activities, namely ease of market access, access to information, and availability of transportation. The purpose of this study was to describe the ease of market access, access to information, and the availability of transmigrant transportation in farming in the Districts of Banyuasin and Ogan Ilir, South Sumatra - Indonesia. The research was conducted from May 2016 to January 2017. The total population was 3,537 transmigrant families. The number of samples in this study was determined using the Slovin formula. This study involved 359 respondents who were determined by stratified random sampling. The research data consists of primary data and secondary data. Primary data were obtained through structured interviews, in-depth interviews and field observations. The results showed that ease of market access was moderate, information access was low, and transportation availability was low.
Social Policy and Human Development: A Never-Ending Issue Mashudi; Malta; Irena Novarlia; Ardhana Januar Mahardhani; Dedi Muliadi
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 5 No. 1 (2023): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

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Abstract

Community welfare is one of the objectives that the state must meet. Through social policy, then human development can be carried out. This human development in the future will improve the quality of people’s lives. This research will be carried out to look at how social welfare is increased through social policies to develop humans. This research will use a qualitative approach. The research data comes from the results of previous research and studies which still have relevance to the contents of this study. The results of this study found that in order to develop humans, policies and planning are unavoidable. Human development to create social welfare can be carried out with social policies supported by appropriate budgets. Acceleration of human development itself can be carried out by implementing social empowerment and community-based social rehabilitation for problem groups.
The Role of Social Networks in Strengthening Market Access and Distribution of Organic Agricultural Products Malta
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 7 No. 2 (2025): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v7i2.280

Abstract

Organic farming continues to grow rapidly, driven by growing public awareness of health and environmental sustainability. However, significant challenges remain, including limited market access and product distribution, which often fall short of increasing demand. Furthermore, the emergence of social networks in the digital era opens up new opportunities to strengthen connections between farmers, consumers, and various stakeholders in the organic agricultural supply chain. This study aims to analyze the role of social networks in expanding market access and strengthening the distribution of organic agricultural products through the use of digital technology. The research method employed a qualitative approach, employing literature analysis, data collection from secondary sources, and exploring social network optimization practices implemented in the organic agricultural sector. The analysis identified shifts in social interactions resulting from digital transformation and opportunities for integrating traditional networks with technology-based networks. The results indicate that digital social networks can expand the marketing reach of organic agricultural products more quickly, efficiently, and effectively. The integration of digital community applications plays a crucial role in building close relationships between farmers and consumers, thereby increasing trust and loyalty. Changing interaction patterns within social networks also encourages the creation of new distribution models that are more adaptive to market needs. Therefore, optimizing social networks in the digital era is a key strategy for strengthening the sustainability and competitiveness of organic agricultural products in the modern marketplace.
The Role of Digital Marketing in Expanding Market Access for Local Agribusiness Products Malta
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 9 No. 1 (2026): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v9i1.366

Abstract

Limited market access remains a major challenge facing local agribusinesses, primarily due to reliance on conventional marketing channels and a weak bargaining position within the marketing chain. Advances in digital technology present new opportunities for agribusinesses to transcend geographic boundaries, expand consumer reach, and increase product visibility amidst increasingly competitive markets. However, the utilization of digital marketing has not been fully optimized due to the impact of internal business capacity and the structural dynamics of the agribusiness market itself. This study aims to analyze the role of digital marketing in expanding market access for local agribusiness products and encouraging market inclusion and a desire to do business. This study uses a qualitative approach, reviewing and analyzing various scientific literature sources and previous research relevant to the theme of digital marketing and local agribusiness. The results indicate that digital marketing serves as an alternative channel capable of expanding market reach and strengthening interactions between agribusinesses and consumers. The effectiveness of digital marketing utilization depends heavily on the readiness, ability, and experience of agribusinesses in consistently managing digital channels. In the medium to long term, digital marketing has the potential to drive broader market inclusion and support local agribusiness aspirations by increasing income stability and strengthening business actors' positions within the market structure.