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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Akuntansi Kompetif Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
efrita soviyanti, efrita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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DAMPAK KONTEN PEMASARAN DI MEDIA SOSIAL TERHADAP CITRA DAN PENGARUHNYA PADA KEPUTUSAN MENDAFTAR DI PERGURUAN TINGGI Khairani, Zulia; Kamilah, Faizah; Soviyanti, Efrita
Jurnal Ekonomi Bisnis Kompetif Vol 2 No 3 (2023): Analisis Komprehensif Tren Bisnis
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v2i3.1611

Abstract

This research was conducted to determine and analyze the impact of marketing on social media on image and its influence on the decision to enroll in college. This research conducted a survey of students at private universities with b and excellent accreditation. The sample in this research was 100 people using a quota sampling method and this research used a quantitative approach with an inductive descriptive method, namely collecting, presenting, analyzing and testing hypotheses and compiling marketing content, institutional image and students' decisions to enroll in higher education according to their perceptions. first year student at a private university in Pekanbaru City. Quantitative analysis includes: validity and reliability tests and SEM analysis. Qualitative analysis is an interpretation of the data obtained in research as well as the results of data processing that has been carried out by providing information and explanations. The research results found that marketing content had a positive and significant influence on the decision to register, marketing content had a positive and significant influence on the institutional image, institutional image had a positive and significant influence on the decision to register, and institutional image was able to mediate the influence of marketing content on the decision to register at a private university in Pekanbaru city Keywords: Content Marketing, Institution Image, Student Decisions
UPAYA PENINGKATAN DAYA TARIK WISATA BERBASIS EDUKASI DI TAMAN BUNGA OKURA Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 1 (2024): Kolaborasi Inovasi, Edukasi, dan Pemberdayaan Menuju Penguatan Kapasitas Masyar
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i1.1740

Abstract

This community service activity aims to provide knowledge about how to increase education-based tourist attraction so that visitors are more interested in seeing and finally decide to visit the tourist attraction.The method of this community service activity uses the lecture method, as well as questions and answers. The lecture method is used to convey general knowledge about what efforts might be made to increase tourist attractiveness and increase the number of visitors. Questions and answers are used to complement things that have not been accommodated by the lecture method. This training involved lecturers from the Department of Accounting and Management in collaboration with the okura flower garden group in rumbai barat village as the target subjects. Keywords: education, tourists and tourism
PENINGKATAN KEWIRAUSAHAAN DALAM PENGOLAHAN PRODUK BAKSO IKAN PATIN Khairani, Zulia; Soviyanti, Efrita; Kamilah, Faizah
Jurnal Pengabdian Kompetitif Vol. 2 No. 2 (2023): Strategi Pengembangan Usaha dan Literasi Digital untuk Pemberdayaan Masyarakat
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdian_kompetif.v2i2.1644

Abstract

by the signing of MOU No. 025/FE/Ks/2022 concerning Cooperation in Implementing the Tri Dharma of Higher Education by the Dean of the Faculty of Economics and the Head of Rumbai Bukit Village. Based on the results of previous service activities regarding increasing mothers' knowledge about nutritious food for toddlers, information was found that one of the problems faced by the Rumbai Bukit sub-district was the problem of stunting in children. As a result of the excavation of natural potential in Rumbai Bukit, information was found that there is potential for cassava, papaya, oil palm, catfish, catfish, etc. Based on the completeness of food sources in the Rumbai Bukit sub-district, there should be no under-fives experiencing stunting in this sub-district. This service activity is a continuation of the previous service activity, namely about increasing entrepreneurship in processing catfish meatballs. Patin is a food source that is easy to obtain and at affordable prices in the Riau area, especially the Rumbai Bukit sub-district. The hope is that by increasing mothers' skills in processing nutritious food for children, stunting rates can be reduced and the community's welfare and economy can be improved. The results of this service activity found an increase in community knowledge and skills in processing products made from patin raw materials and as an idea for entrepreneurship Keywords: products, catfish, entrepreneurship
PENGARUH PERSONAL CONTROL DAN CULTURAL CONTROL TERHADAP EMPLOYEE PERFORMANCE PADA RUMAH SAKIT JIWA KOTA PEKANBARU Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Jurnal Daya Saing Vol. 10 No. 3 (2024): Inovasi SDM, Kinerja Organisasi, dan Transformasi Bisnis di Era Digital dan Pe
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i3.1813

Abstract

This research aims to analyze the influence of the Management Control System (personal control and cultural control) on Employee Performance at the Pekanbaru City Mental Hospital. The data analysis method used is multiple linear regression, F test and t test are used to analyze the data. Data was obtained through a questionnaire method with a Likert scale. The independent variables in this research are personal control and cultural control. Meanwhile, the dependent variable is organizational performance. Data obtained with the help of SPSS 23 software. The results of this research are that personal control and cultural control have a significant influence on organizational performance Keywords: personal control, cultural control, employee performance
PENINGKATAN MOTIVASI KEWIRAUSAHAAN WISATA TAMAN BUNGA OKURA Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita; Erica, Deliana; Oktaviani, Dina Suri
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024): Penguatan Literasi Keuangan, Inovasi UMKM, dan Transformasi Pembelajaran pada E
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1809

Abstract

Kegiatan Pengabdian Masyarakat ini bertujuan untuk memberikan pengetahuan mengenai bagaimana pengetahuan masyarakat dalam pengembangan objek wisata Taman Bunga Okura Pekanbaru mengenai kewirausahaan dan karakteristik kewirausahaan sehingga pengunjung lebih tertarik untuk melihat dan akhirnya memutuskan untuk mengunjungi objek wisata tersebut. Metode kegiatan pengabdian masyarakat ini menggunakan metode ceramah, serta tanya jawab. Metode ceramah digunakan untuk menyampaikan pengetahuan secara umum mengenai upaya-upaya apa saja yang mungkin akan dilakukan untuk meningkatkan daya tarik wisata dan menambah jumlah pengunjung. Tanya jawab digunakan untuk melengkapi hal-hal yang belum terakomodasi oleh metode di ceramah. Pelatihan ini melibatkan dosen Jurusan Akuntansi dan Manajemen yang bekerja sama dengan kelompok taman bunga okura di kelurahan rumbai barat sebagai subyek sasaran.
PENGARUH MANAGEMENT CONTROL SYSTEM PACKAGE TERHADAP ORGANIZATIONAL PERFORMANCE PADA RUMAH SAKIT JIWA KOTA PEKANBARU Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.1820

Abstract

This research aims to analyze the influence of the Management Control System Package (personal control, cultural control, action control and result control) on Organizational Performance at Rumah Sakit Jiwa Pekanbaru. The data analysis method used is multiple linear regression, F test and t test are used to analyze the data. Data was obtained through a questionnaire method with a Likert scale. The independent variables in this research are personal control, cultural control, action control and result control. Meanwhile, the dependent variable is organizational performance. Data obtained with the help of SPSS 23 software. Statistical test results show that personal control, cultural control, action control and result control influence organizational performance. Data obtained with the help of SPSS 23 software.
INOVASI PRODUK RAMAH LINGKUNGAN : PELATIHAN DAUR ULANG LIMBAH PAKAIAN BEKAS MENJADI PERABOT RUMAH TANGGA UNTUK MENDUKUNG BISNIS KREATIF Soviyanti, Efrita; Kamilah, Faizah; Khairani, Zulia
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 9 No. 1 (2025): Penguatan Pendidikan, Pemberdayaan Masyarakat, dan Transformasi UMKM di Era Ber
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v9i1.2094

Abstract

This Community Service Activity aims to provide knowledge about the use of used and used clothes at home into various products that have economic value, in addition to providing training in making household equipment mat products from used clothes. The method of this community service activity uses lecture methods, questions and answers and training with product making tutorials. The lecture method is used to convey general knowledge about the impact of used clothes which can also become waste that decomposes over a long period of time. In addition, the lecture method also conveys various products that can be used as ideas for making other products. The question and answer method is used to complete things that have not been accommodated by the lecture method. Training method with direct tutorials on making household furniture mat products from used clothes. This training involves lecturers from the Accounting and Management Department who work together with the Dasawisma mothers' group in Meranti Pandak Village as target subjects. Keywords: inovasi produk, eco friendly, entrepreneurship,baju bekas
PENGARUH FINTECH PAYMENT DAN LITERASI KEUANGAN TERHADAP PERILAKU MANAJEMEN KEUANGAN MAHASISWA AKUNTANSI UNIVERSITAS LANCANG KUNING Kamilah, Faizah; Khairani, Zulia; Soviyanti, Efrita
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1636

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fintech payment dan literasi keuangan terhadap perilaku manajemen keuangan mahasiswa Akuntansi Universitas Lancang Kuning. Metode analisa data yang digunakan adalah regresi linier berganda, uji F dan uji t digunakan untuk menganalisis data. Data diperoleh melalui metode kuesioner dengan skala likert. Variabel-variabel bebas dalam penelitian ini adalah fintech payment dan literasi keuangan. Sedangkan untuk variabel terikatnya yaitu perilaku manajemen keuangan mahasiswa. Hasil uji statistik menunjukkan bahwa fintech payment dan literasi keuangan berpengaruh terhadap perilaku manajemen keuangan mahasiswa Akuntansi. Data yang diperoleh dengan bantuan software SPSS 23.
Analisis Kualitas Jasa Pada Bisnis Perbankan Syariah Berdasarkan Adaptasi Model Carter soviyanti, efrita
Jurnal Daya Saing Vol. 2 No. 1 (2016): Akuntabilitas, Kinerja Organisasi, dan Perilaku Konsumen
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v2i1.39

Abstract

Abstract: This research aims knowing how big service quality factors from CARTER model influence customer satisfaction, knowing the rate of customer satisfaction of sharia bank that analyzed with CARTER model, and making improvement priority to enhance service quality for it. To fulfill the aims, it is used factor analysis and path analysis.The result of this research has got several conclusions( 1) Factor analysis showed that factogrouped to 8 factors.The eight factors is influencing customer satisfaction directly as big as 12,01% and indirectly as big as 36%. (2)The rate of customer satisfaction of sharia banking that analyzed by CARTER model adaptation show that 56% respondents told satisfied over ally with sharia banking service in Pekanbaru. (3)Quality improvement can be done for reliability, competence, responsiveness, assurance, emphaty, tangible knowing the customer and compliance. Keywords: Service quality, Customer satisfaction, SERVQUAL, CARTER Model.
Identifikasi Kekuatan, Kelemahan, Peluang, Ancaman PT. Prudential Provinsi Riau NOFRIZAL, NOFRIZAL; SOVIYANTI, EFRITA
Jurnal Daya Saing Vol. 3 No. 3 (2017): Dinamika Pengembangan Organisasi, Keuangan, Pendidikan, dan Kewirausahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v3i3.108

Abstract

Bisnis asuransi di provinsi Riau semakin tumbuh dan berkembang, setiap perusahaan termasuk PT. Prudential Indonesia berusaha mengeluarkan strategi baru untuk dapat merebut pangsa pasar yang tersedia, namun apakah strategi yang sudah dibuat sudah sesuai dengan keadaan bisnis eksternal dan internal saat ini. Untuk itu diperlukan indentifikasi peluang, ancaman, kekuatan, kelemahan yang baik untuk menyusun strategi yang tepat. Tujuan penelitian ini adalah untuk mengindentifikasi pelaung, ancaman, kekuatan, kelemahan PT. Prudential Indonesia di provinsi Riau. Metode penelitian ini menggunakan analisis diskriptif dengan tahapan indentifikasi yaitu Eksteral faktor analisis (EFAS), Five force porter dan Internal faktor analisis (IFAS), VRIO, dan Resource base view. Hasil penelitian ini menunjukan bahawa peluang, ancaman, kekuatan, dan kelemahan PT. Prudential Indonesia dalam keadaan baik dimana nilai kekuatan lebih besar dari nilai kelemahan dan nilai peluang lebih besar dari ancaman sehingga dapat membuat beberapa strategi pertumbuhan untuk merebut pangsa pasar di Provinsi Riau.
Co-Authors Erica, Deliana faizah kamilah, faizah Hardi Hardi, Hardi Ika Berty Apriliyani Indarti Indarti Nofrizal Nofrizal nurhayani lubis, nurhayani Oktaviani, Dina Suri Zulia Khairani