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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi
Ardianto, Bagus
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan UNIQLO Living World Pekanbaru Hidayat, Rahmadani; Ardianto, Bagus; Nusyirwan, Nusyirwan
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 4 No 1 (2024): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v4i1.115

Abstract

Abstract The aim of this research is to determine the effect of service and product quality on UNIQLO Living World Pekanbaru customer satisfaction. The respondents for this research were 100 people using random samples. The data analysis technique used to answer the hypothesis is multiple regression, classical assumption test, F hypothesis test, t hypothesis test, coefficient of determination using SPSS 25 and Microsoft Excel 2016. The research results show that service quality and product quality have a positive influence. influences student satisfaction both partially and simultaneously. From the results of the coefficient of determination test (R2), it is known that the two independent variables contribute 52.9% in influencing the dependent variable, namely customer satisfaction in choosing UNIQLO Living World Pekanbaru products.
PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI PADA UEK-SP AIR HITAM GEMILANG Ardianto, Bagus; N, Arizal; Soviyanti, Efrita
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5795

Abstract

Abstract: This study presents a new perspective in the study of financial services management, namely examining customer loyalty in community-based microfinance institutions through consumer behavior and relationship marketing approaches. This study not only replicates the model used in the banking sector, but also adapts it according to the socio-economic characteristics of UEK-SP Air Hitam Gemilang, so it is expected to be able to provide more contextual theoretical and empirical contributions in the development of microfinance services management literature at the village level. This study uses a quantitative approach. The quantitative approach is a research method that emphasizes theory testing through measuring research variables with numbers and data analysis using statistical procedures. The results of the study indicate that service quality has a positive and significant effect on customer loyalty in UEK-SP Air Hitam Gemilang. This is evidenced by the path coefficient value of 0.328 with a t-statistics value of 3.839 (> 1.96) and a p-value of 0.000 (< 0.05). Thus, H1 and H2, which state that service quality has a positive effect on customer loyalty, are accepted. The test results indicate that service quality has a positive and significant effect on customer trust at UEK-SP Air Hitam Gemilang. This is evidenced by a path coefficient of 0.459, a t-statistic of 9.321 (>1.96) and a p-value of 0.000 ( 1,96) dan p-value sebesar 0,000 (< 0,05). Dengan demikian, H1 dan H2 yang menyatakan bahwa kualitas pelayanan berpengaruh positif terhadap loyalitas nasabah dinyatakan diterima. Hasil pengujian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepercayaan nasabah UEK-SP Air Hitam Gemilang. Hal ini dibuktikan oleh nilai koefisien jalur sebesar 0,459 dengan nilai t-statistics sebesar 9,321 (> 1,96) dan p-value sebesar 0,000 (< 0,05). Dengan demikian, hipotesis H4 dinyatakan diterima. Kata kunci: keuangan, UEK-SP, marketing, sektor perbankan
Co-Authors arizal N, arizal efrita soviyanti, efrita Hidayat, Rahmadani Nusyirwan Nusyirwan