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All Journal Sahafa Journal of Islamic Communication Formosa Journal of Social Sciences (FJSS)
Rifki Aulia
Universitas Sebelas Maret
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Effect of Electronic Word of Mouth (E-WOM) and Positive Image on Interest in Voting for Gibran Rakabuming Raka in the 2020 Solo Pilkada (Research Study on the Millennial Generation in Solo City) Rifki Aulia; Andrik Purwasito; Sri Hastjarjo
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3179

Abstract

Electronic word of mouth and positive image is among the methods that can be used to promote oneself in the 2020 elections without a direct campaign. This study aims to analyze the impact of e-wom, new media, social media, and positive image as a campaign tool by the 2020 Libertadores of Surakarta mayor and with mayor Gibran Rakabuming Raka and the practice firm. This type of research is a quantitative method of surveying using berganda linear analytics, followed by validity and religious testing tests to test variable worthiness. The emphasis of this study was the people of the city of Surakarta z and the millennial generation since 21-41. (1) variables (x1) electronic word of mouth by Surakarta city on social media can significantly impact the selective interest, judging from regression coefficient value of 0.259 and a significant number of.000< 0.05 appears small. (2) variables (x2) also have a positive and significant impact on the selective interest, this can be seen from the large positive regression value of 0.652 and a significant number of.000< 0.05 appears smaller. The conclusion may be made that e-wom and positive image significantly impact the interest in selecting couples for mayors and 2020 vice mayor of Surakarta
Communication Strategy for Deliberalization of Islamic Thought at UNIDA Gontor Rifki Aulia
Sahafa Journal of Islamic Communication Vol. 6 No. 2 (2024): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v6i2.10625

Abstract

Liberalism, when viewed from its development, has two main streams that mutually use the term liberal. Classical liberalism or economic liberalism emphasizes individual freedom in carrying out activities in the economic field, and social liberalism, emphasizes the state's role in defending individual rights, usually formed as anti-discrimination laws. In addition to the trend of liberalization which emphasizes economic, political, and social rights, liberalism is also found in the field of religious thought. Indeed, liberalism in Western civilization's social and political fields has slowly separated religion from social and political affairs. Religion has no place in social and political interests. Concepts such as pluralism, multiculturalism, feminism, gender equality, democratization, humanism, freedom, and human rights are several layers of elements in the liberalization movement. Even theses and dissertations in Islamic universities are written to seek Islamic justification for these concepts. To stem this massive liberalization movement, researchers take the example of preventing the liberalization of Islamic thought in Islamic tertiary institutions, namely at the University of Darussalam (UNIDA) Gontor. This type of research is qualitative, with in-depth interview data collection techniques, and data analysis techniques namely triangulation of data sources (results of interviews and previous research). The result of this research is that UNIDA Gontor uses a curriculum based on the Islamization of Science. In addition, Islamization activities are also carried out through weekly student discussions guided by mentors, bi-weekly studies for lecturers and staff, scientific papers written by students and lecturers, and community service activities.
Co-Authors Andrik Purwasito Sri Hastjarjo