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All Journal INFORMASI Jurnal Ilmu Sosial dan Humaniora CommIT (Communication & Information Technology) Jurnal ASPIKOM Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Jurnal Komunikasi Massa
Sri Hastjarjo
Universitas Sebelas Maret
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Communication in the midst of Covid-19 pandemic Benni Setiawan; Pawito Pawito; Sri Hastjarjo
Informasi Vol 51, No 1 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i1.42066

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Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions Andi Supiyandi; Sri Hastjarjo; Yulius Slamet
CommIT (Communication and Information Technology) Journal Vol. 16 No. 1 (2022): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v16i1.7583

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Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies are running similar services because e-commerce is important to build a strong brand from the audience and shows the value of the products or services they offer. The aim of the research is to see how significant the influence of Shopee’s brand equity is on consumer purchasing decisions in Indonesia. The research applies a quantitative approach with linear regression analysis to see the causal relationship between variables, with the help of the SPSS 23 application for windows. Data are collected by distributing structured questionnaires online to 100 respondents from various segments of age, gender, and area of residence. The results show that the variables of brand equity including brand awareness, perceived quality, and brand loyalty have an influence on consumer purchasing decisions. However, brand association has no effect on purchasing decision. The most influential variable on purchasing decisions is brand loyalty from all the variables used. Moreover, it is suggested that Shopee application managers should pay more attention to factors that affect brand equity since it has a positive and significant influence on online purchasing decisions.
How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies? Miftahul Rozaq; Sri Hastjarjo; Yulius Slamet
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.936

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This study aims to investigate the process of learning digital communication strategies by novice entrepreneurs who have limited knowledge, information, and access to formal training by learning through observations on social media to develop their business. This study used a qualitative approach with a case study design of six start-up entrepreneurs from micro, small and medium enterprises in Surakarta, Indonesia. In-depth interviews were conducted with six start-up entrepreneurs to study the social media situation in modeling and the meaning of the social media communication strategy being modeled. The results showed that role modeling occurred based on the needs of novice entrepreneurs to learn social media communication strategies. Also, the correct meaning of social media communication strategies is a determining factor that leads to the self-efficacy of novice entrepreneurs to make similar imitation decisions, develop observed strategies, or create new versions of strategies.
Framing Analysis of Hajj Departure Cancellation Policy During the Covid-19 Pandemic Mutiara Yusdhiana; Sri Hastjarjo; Sudarmo
Formosa Journal of Social Sciences (FJSS) Vol. 1 No. 4 (2022): Desember 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v1i4.1586

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The Covid-19 pandemic has raised concerns due of its impact on different aspects of society, particularly religious life. Apart from the very high risk of international pilgrims returning home with the COVID-19 virus, the growing number of cases in Saudi Arabia will add to the already overburdened health-care system in Mecca and Medina. The aim of the research is to examine at how the Hajj Departure Cancellation Policy was portrayed during the COVID-19 Pandemic. This research employs a qualitative descriptive method with the purpose of presenting reported cases in a systematic, honest, and accurate manner. The research data was obtained from various reports that appeared on the online news portal, including CNBC Indonesia, Kompas.com, VoA Indonesia. The study's results indicate that the framing analysis on the three online media websites CNBC Indonesia, Kompas.com, and VoA Indonesia resulted in the construction of the reality of the hajj cancellation policy by defining the problem, namely the Covid-19 pandemic, which caused the Saudi Arabian government to not yet invite Indonesian pilgrims and open hajj services in 1442 H/2021 M. Most importantly, the Indonesian government is attempting to protect its citizens from the spread of Covid-19
Analysis Of the Symbolic Convergence of Activism with the Hashtag #PercumaLaporPolisi on Twitter Social Media as A Virtual Public Space Akhmad Ridha Djamaluddin; Sri Hastjarjo; Ignatius Agung Satyawan
Journal of Social Interactions and Humanities Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i1.2866

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The hashtag #PercumaLaporPolisi (which means it is useless to report to the police) emerged after a flurry of alleged child rape by his biological father in East Luwu, South Sulawesi, was halted by local police. This issue was then widely discussed, went viral on social media, and drew protests from netizens through the hashtag #PercumaLaporPolisi. This study aims to analyze the symbolic convergence that occurs on Twitter social media through conversations between Twitter account users in the use of hashtags or hashtag activism #PercumaLaporPolisi in the context of Twitter as a virtual public space. This qualitative research uses descriptive analysis techniques based on case studies that collect and record data from the field through hashtag analysis on Twitter in the hashtag period from October 6, 2021, to December 7, 2021. The data obtained will then be analyzed based on Bormann’s Symbolic Convergence theory. The results showed that hashtag activism #PercumaLaporPolisi is a form of symbolic convergence that occurs on social media as a public sphere. It was initiated by the spread of symbols in the form of messages by @projectm_org accounts through his tweets on Twitter which ultimately formed a fantasy chain based on the theme of fantasy of disappointment to police officers over rape cases handled unfairly and inappropriately.
The Effect of Electronic Word of Mouth (E-WOM) and Positive Image on Interest in Voting for Gibran Rakabuming Raka in the 2020 Solo Pilkada (Research Study on the Millennial Generation in Solo City) Rifki Aulia; Andrik Purwasito; Sri Hastjarjo
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3179

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Electronic word of mouth and positive image is among the methods that can be used to promote oneself in the 2020 elections without a direct campaign. This study aims to analyze the impact of e-wom, new media, social media, and positive image as a campaign tool by the 2020 Libertadores of Surakarta mayor and with mayor Gibran Rakabuming Raka and the practice firm. This type of research is a quantitative method of surveying using berganda linear analytics, followed by validity and religious testing tests to test variable worthiness. The emphasis of this study was the people of the city of Surakarta z and the millennial generation since 21-41. (1) variables (x1) electronic word of mouth by Surakarta city on social media can significantly impact the selective interest, judging from regression coefficient value of 0.259 and a significant number of.000< 0.05 appears small. (2) variables (x2) also have a positive and significant impact on the selective interest, this can be seen from the large positive regression value of 0.652 and a significant number of.000< 0.05 appears smaller. The conclusion may be made that e-wom and positive image significantly impact the interest in selecting couples for mayors and 2020 vice mayor of Surakarta
Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic Anas Syahirul Alim; Andre Noevi Rahmanto; Sri Hastjarjo
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.60098

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There was a global pandemic with the emergence of the Covid-19 virus from 2019 until  2022. The pandemic affected all aspects of life, including the press/media world. Media crews had been facing tough challenges during the midst of a pandemic situation. Journalists were required to do work in the field to produce quality content. The business division was required to continue to generate revenue for the company in order to produce quality journalistic works. On the other hand, they had to protect themselves from contracting the plague while carrying out their duties with all the challenges and risks. Since the arrival of the Covid-19 pandemic, local media revenue has continued to fall. Newspaper sales dwindled, advertising sales slumped, events could not run. While operational costs were not reduced but instead increased. Local media also had to struggle with their own strategies to survive. Mastery of information technology to strengthen collaboration between the editorial department and the marketing department was the key to succeed
NEWS FRAMING ANALYSIS: The Decreased of Ganjar Pranowo's Electability in the 2024 Election Contestation Muhammad Zahrul Asyhary; Sri Hastjarjo; Andre Noevi Rahmanto; Rengga Mahendra
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era Vol 3 No 1 (2023): Proceeding of the 3rd FUAD’s International Conference on Strengthening Islamic St
Publisher : Institut Agama Islam Negeri (IAIN) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Elections serve as a means for Indonesian citizens to participate in shaping the direction of the country's politics and creating a government that represents the aspirations of the people. Mass media, including online news sites, play a crucial role in shaping public perception and opinions on political issues, including the electability of presidential candidate Ganjar Pranowo. This research aims to analyze the perspectives of online media outlets detik.com, kompas.com, and tempo.co in framing the news about the decreased in Ganjar Pranowo's electability after the Israel team's rejection statement, and Ganjar Pranowo being highlighted as one of the figures behind Indonesia's cancellation as the host of the FIFA U-20 World Cup. This research is of a qualitative nature, utilizing the framing analysis method. Furthermore, the framing analysis is conducted using the Zhongdang Pan and Gerald M Kosicki analysis model. The subjects of this study are news samples related to the decreased in Ganjar Pranowo's electability published on detik.com, kompas.com, and tempo.co online media on May 19, 2023. The results of this research indicate that the framing of online media detik.com and kompas.com related to the decreased in Ganjar Pranowo's electability tends to be positive. In contrast, the framing of tempo.co online media tends to be negative in reporting the decreased in Ganjar Pranowo's electability. This research is expected to provide a deeper understanding of how positive or negative media framing can influence public sympathy. Additionally, this study can raise awareness among the public about the potential influence of mass media on the political process and understanding how to consume news wisely and critically.
THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN POLITICAL DIGITAL MARKETING STRATEGIES Sandra Alfiani; Sri Hastjarjo; Sudarmo Sudarmo
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era Vol 3 No 1 (2023): Proceeding of the 3rd FUAD’s International Conference on Strengthening Islamic St
Publisher : Institut Agama Islam Negeri (IAIN) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore the latest developments in the use of Artificial Intelligence in political digital marketing strategies. The current advancement in AI technology offers digital solutions for effective and efficient marketing. Furthermore, the use of AI in political marketing needs to consider factors such as public trust and transparency. The research method employed in this study is a Literature Review, involving data collection through sourcing and reconstruction from various sources, such as books, journals, and existing research. The findings indicate that in the context of digital political marketing, AI is utilized to analyze voter behavior, create emotional connections between candidates/parties and the public, identify potential trends, develop effective campaign strategies, and target specific campaign messages. Some effective AI assistants in supporting political marketing include Cambridge Analytica, Chat GPT, GPT-3, Generative Adversarial Networks (GANs), Brandwatch, and MidJourney. However, challenges in implementing AI in digital political marketing include privacy concerns. Therefore, transparency, ethics, and data security should be prioritized to maintain public trust and protect the integrity of democracy when implementing Artificial Intelligence in political marketing.
Persepsi Jurnalis Tentang Pemanfaatan Artificial Intelligence (AI) Dalam Pembuatan Berita: Studi Kasus Jurnalis Lokal Surakarta Sabila Soraya Dewi; Sri Hastjarjo
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95625

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Over the past few decades, there has been a shift in the media industry, where conventional media such as newspapers and television have started to lose their popularity. This change has been accelerated by the emergence of Artificial Intelligence (AI) which is now being used in journalism. The use of AI raises the question of how local journalists respond to this technology: do they see AI as a tool that supports their work, or do they feel threatened by its presence? Using the Technology Acceptance Model (TAM) theory, this research seeks to explore local journalists' perceptions of AI tools in news processing. The research was conducted using a qualitative method using a case study approach, where data was obtained by conducting interviews with local journalists in Surakarta. The results found include first, AI tools improve journalists' work efficiency by speeding up typing, data search, editing, audio processing, and research, as well as monitoring online news trends. Second, although some AI tools are easy to use, mastering them still takes time and training, especially because AI sometimes makes work more difficult. Third, it is perceived that AI is not yet able to fully maintain the Journalistic Code of Ethics and press regulations need to be updated. However, it is perceived that AI will not violate ethics if humans are in full control.
Co-Authors Akhmad Ridha Djamaluddin Anas Syahirul Alim Andi Supiyandi Andre Noevi Rahmanto Andrik Purwasito Benni Setiawan Ign. Agung Satyawan Ignatius Agung Satyawan Made Dwi Pradnyana Putra Muhammad Zahrul Asyhary Mutiara Yusdhiana Pawito Pawito Rengga Mahendra Rifki Aulia Rozaq, Miftahul Rutiana Dwi Wahyunengseh Sabila Soraya Dewi Sandra Alfiani Sudarmo Sudarmo Sudarmo Yulius Slamet