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All Journal Prima Abdika: Jurnal Pengabdian Masyarakat IIJSE
Dewi Komala Sari
Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Digital Marketing dalam Meningkatkan Ekonomi Keluarga di Desa Gambiran Sonia Puspita Sari; Dwi Wulandari; Dewi Komala Sari; Indah Apriliana Sari
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v3i1.2620

Abstract

The UMKM sector is one of the main pillars of the foundation of the Indonesian economy. The digital world is predicted to be a determining point for all human activities, including the economy. In fact, there has been a strong desire from SMEs to adopt technology in marketing. However, there are problems faced by UMKM so that the use of this technology is not going well. As happened in Gambiran Village, namely the lack of use of digital marketing in UMKM. Apart from that, there are still many mothers in Gambiran Village who rely on the role of the head of the family as the main producer of the family economy. Not only that, the mothers in Gambiran Village also don't have the confidence to start a business. The method in this study was carried out by providing socialization regarding the importance of digital marketing. In carrying out these socialization activities several stages are needed, the first stage is activity planning, the second stage is the implementation of socialization activities and the last stage is activity evaluation. The socialization activities were carried out on Saturday, January 28 2023 at the Gambiran Village Hall. The purpose of holding this socialization is that it is hoped that the Gambiran Village PKK can recognize the potential to start a business using technology. In addition, the use of this technology is expected to be able to assist the marketing process in the business that will be carried out.
Bahasa Inggris Rindiani Rindiani; Dewi Komala Sari; Kumara Adji Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6389

Abstract

This study aims to determine the effect of brand ambassadors, brand image, and halal labeling on purchasing decisions for Scarlett Whitening products. This study uses a descriptive quantitative approach with a population of Sidoarjo people who have bought Scarlett Whitening products and are more than 17 years old. The sample was selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, where respondents' answers were measured using a Likert scale. Data analysis using the SmartPLS (Partial Least Square) 4.0 tool. The results of this study prove that Brand Ambassador has an effect on purchasing decisions on scarlett whitening products. In addition, Brand Image affects purchasing decisions on scarlett whitening products and Halal Label affects purchasing decisions on scarlett whitening products.
Co-Authors Dwi Wulandari Indah Apriliana Sari Kumara Adji Kusuma Rindiani Rindiani Sonia Puspita Sari