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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Da'watuna: Journal of Communication and Islamic Broadcasting
Zulita Mega Aggriany
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Influencer Marketing sebagai Strategi Public Relations Pada Produk Kecantikan MS Glow Nurhanifah Nurhanifah; Zulita Mega Aggriany; Rita Damayanti; Kana Rizky Ramadhani; Novyanthi Aditya; Rindy Winanti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 2 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.456 KB) | DOI: 10.47467/dawatuna.v3i2.2747

Abstract

Public Relations (PR) dan pemasaran (marketing) adalah sebuah cabang ilmu yang berbeda disetiap masing-masingnya, namun kedua disiplin ini berevolusi dengan lingkup kegiatan yang lebih besar. Di era globalisasi, di era teknologi komunikasi dan informasi berkembang sangat pesat, seorang praktisi public realitions dituntut untuk dapat bersaing dalam membangun brand image perusahaan yang dikelola terutama dalam Pemanfaatan media online (cyber public realitions) untuk mempromosikan produk dengan ide kreatif berbasis berbagai teknologi informasi dan komunikasi. Internet dipandang sebagai potensi pemasaran yang besar dan menjanjikan bagi para pebisnis untuk melebarkan sayap pemasarannya dan meningkatkan penjualan. Salah satu trend yang sedang terjadi saat ini, promosi yang melibatkan hasil teknologi adalah melakukan promosu dengan melakukan endorsement para artis-artis sosial media atau yang dikenal sebagai influencer. Dalam promosi ini, para influencer biasanya mendukung penjualanan suatu produk dengan menjadi brand ambassador dari produk tersebut. Salah satunya, produk kosmetik lokal MS Glow Beauty, sebuah brand kecantikan yang dapat memasarkan produknya melalui rekomendasi melalui jasa influencer melalui jejaring sosial Instagram. Meskipun brand MS Glow masih terbilang baru di telinga dibandingkan dengan produk lain yang ada di pasaran, namun tidak dapat dipungkiri bahwa produk skin care MS Glow sudah cukup dikenal di masyarakat.
Analisis Penggunaan Media Sosial Twitter Sebagai Media Curhat oleh Kalangan Muslim Generasi Z Zulita Mega Aggriany; Winda Kustiawan
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.3737

Abstract

In general, we know social media as a medium for socializing via the internet without space and time limits so that we can be trusted to have the right to express what we want to share on social media. This then has a connection with one form of interpersonal communication, in the form of self-disclosure (self-disclosure) about our personal information to others and vice versa. Especially in the Z generation group which is famous for its technological prowess. So that researchers are interested in conducting research on whether there is a relationship and the intensity of the use of social media Twitter on the use of media in sharing self-information / venting, especially among Muslim generation Z which is based on forms of interpersonal communication; self-disclosure. The theory used in this paper is the theory of self-disclosure as an activity of self-disclosure. This research is a quantitative research with research methods, survey methods. With a population of Twitter users aged 23-13 years or age category belonging to generation Z. A total of 141 respondents were obtained through a purposive sampling technique. Questionnaires were distributed online via g-form. In processing and analyzing data using IBM SPSS statistics 29 software. In addition, to test the hypothesis, a simple linear regression analysis is used. The results showed that it was concluded that the variable use of Twitter social media has a relationship with the variable use of confinement media if it is based on the t value. count as 9,188. From the results of these calculations then t. calculate 9.188 > t. table 1.977. It can be concluded that the variable use of social media Twitter has an influential relationship with the use of social media by generation Z Muslims. Keywords: Social Media, Twitter, Self Disclosure, Confide, Generation Z
Co-Authors Kana Rizky Ramadhani Novyanthi Aditya Nurhanifah Nurhanifah Rindy Winanti Rita Damayanti Winda Kustiawan