Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Muhamad Lutfi Prayitno
Universitas Negeri Jakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH E-SERVICE QUALITY DAN TRUST TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION: STUDI KASUS PADA PENGGUNA APLIKASI KESEHATAN: THE EFFECT OF E-SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION: A CASE STUDY ON HEALTHCARE APP USERS Muhamad Lutfi Prayitno; Agung Kresnamurti Rivai P; Rahmi Rahmi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 1 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i1.90

Abstract

This research aims to examine the effect of e-service quality and trust on customer loyalty of Halodoc application with customer satisfaction as a mediation variable. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. The data collection method used a survey method with the instrument in the form of a questionnaire. The sampling technique uses non-probability sampling with a sample size of 200 respondents domiciled in Jakarta and more or equal to 18 years old who have used the Halodoc application service at least twice in the last six months. Data were analyzed using PLS-SEM and assisted by SmartPLS 3.2.9 software. The test results show that there are positive and significant effect on all hypotheses. Those hypotheses are: (1) e-service quality variable has a positive and significant effect on customer loyalty, (2) trust variable has a positive and significant effect on customer loyalty, (3) e-service quality variable has a positive and significant effect on customer satisfaction, (4) trust variable has a positive and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) e-service quality variable has a positive and significant effect on customer loyalty mediated by customer satisfaction, and (7) trust variable has a positive and significant effect on customer loyalty mediated by customer satisfaction
Co-Authors Agung Kresnamurti Rivai Prabumenang Rahmi Rahmi