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All Journal BAHTERA : Jurnal Pendidikan Bahasa dan Sastra Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Vision and Ideas (VISA) IQTISHADequity jurnal MANAJEMEN Innovative: Journal Of Social Science Research Digital Business Journal (DIGIBIS)
Rahmi Rahmi
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI KESANTUNAN POSITIF DALAM TINDAK TUTUR PADA NOVEL BIDADARI-BIDADARI SURGA KARYA TERE LIYE Rahmi Rahmi; Shafruddin Tadjuddin
Bahtera: Jurnal Pendidikan Bahasa dan Sastra Vol 16 No 2 (2017): Bahtera: Jurnal Pendidikan Bahasa dan Sastra, Volume 16 Nomor 2 Juli 2017
Publisher : Program Studi Pendidikan Bahasa Program Pascasarjana Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (727.716 KB) | DOI: 10.21009/BAHTERA.162.05

Abstract

AbstractThis study aims to gain an in-depth understanding of the positive politeness strategy of speech acts in Tere Liye's Bidadari-Bidadari Surga novel. This research is a qualitative research with content analysis method. The data were collected through literature study and polite observation in speech acts on Tere Liye's novel Bidadari-Bidadari Surga. The data analysis uses Brown and Levinson's politeness theory. These findings indicate that Tere Liye's novel Bidadari-Bidadari Heaven contains a positive politeness strategy. The strategy of positive politeness includes fifteen positive politeness strategies and in the form of thirty-nine kinds of mannerisms spoken by the characters of the story.Keywords: Strategy of positive politeness, speech acts, novel
PENGARUH E-SERVICE QUALITY DAN TRUST TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION: STUDI KASUS PADA PENGGUNA APLIKASI KESEHATAN: THE EFFECT OF E-SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION: A CASE STUDY ON HEALTHCARE APP USERS Muhamad Lutfi Prayitno; Agung Kresnamurti Rivai P; Rahmi Rahmi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 1 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i1.90

Abstract

This research aims to examine the effect of e-service quality and trust on customer loyalty of Halodoc application with customer satisfaction as a mediation variable. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. The data collection method used a survey method with the instrument in the form of a questionnaire. The sampling technique uses non-probability sampling with a sample size of 200 respondents domiciled in Jakarta and more or equal to 18 years old who have used the Halodoc application service at least twice in the last six months. Data were analyzed using PLS-SEM and assisted by SmartPLS 3.2.9 software. The test results show that there are positive and significant effect on all hypotheses. Those hypotheses are: (1) e-service quality variable has a positive and significant effect on customer loyalty, (2) trust variable has a positive and significant effect on customer loyalty, (3) e-service quality variable has a positive and significant effect on customer satisfaction, (4) trust variable has a positive and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) e-service quality variable has a positive and significant effect on customer loyalty mediated by customer satisfaction, and (7) trust variable has a positive and significant effect on customer loyalty mediated by customer satisfaction
The Impacts of Social Media Marketing Towards Purchase Intention on Beauty E-Commerce in Jakarta Maulida Rahma Nabila; Usep Suhud; Rahmi Rahmi
IQTISHADequity jurnal MANAJEMEN Vol 5, No 2 (2023): Juni 2023
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i2.12660

Abstract

This study examines how social media marketing affects purchase intentions for beauty products through e-commerce in Jakarta. The study focuses on various social media marketing factors such as brand awareness, brand image, brand trust, and purchase intention. The study sample was individuals aged 16-30 years residing in Jakarta who have bought or have intention to purchase makeup or skincare products through beauty e-commerce. Data were analyzed using exploratory and confirmatory factor analyses to validate data and structural equation model to test hypotheses. The study's hypotheses revealed that social media marketing significantly influences brand awareness, brand image, and brand trust. However, brand awareness had no significant influence on purchase intention. Nevertheless, the study found that brand awareness significantly influences brand image, which, in turn, positively affects purchase intention and brand trust. Conversely, brand trust had no significant influence on purchase intention.
Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Pengguna Produk Madame Gie Di Jabodetabek: Ekonomi Bisnis Muhammad Zafiar Janety; Ika Febrilia; Rahmi Rahmi
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.2947

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh endorser selebriti yang positif dan signifikan dan kata elektronik dari mulut ke mulut terhadap niat pembelian yang dimediasi oleh citra merek. Metode pengumpulan data pada penelitian ini menggunakan metode survei dengan menyebarkan kuesioner. Sampel penelitian yang didapat berjumlah 200 responden yang mengetahui Madame Gie. Analisis data menggunakan perangkat lunak SPSS 25 dan AMOS 21 untuk mengolah dan menganalisis data hasil penelitian dengan metode SEM. Hasil pengujian hipotesis menunjukkan celebrity endorser memiliki pengaruh positif dan signifikan terhadap brand image pada pengguna produk Madame Gie di Jabodetabek, e-WoM memiliki pengaruh positif dan signifikan terhadap brand image pada pengguna produk Madame Gie di Jabodetabek, celebrity endorser memiliki pengaruh positif dan signifikan terhadap purchase intention pada pengguna produk Madame Gie di Jabodetabek, e-WoM memiliki pengaruh positif dan signifikan terhadap purchase intention pada pengguna produk Madame Gie di Jabodetabek, brand image memiliki pengaruh positif dan signifikan terhadap niat beli pada produk Madame Gie di Jabodetabek, celebrity endorser pengguna memiliki pengaruh positif dan signifikan terhadap niat beli baik secara langsung maupun tidak langsung melalui brand image sebagai perantara parsial pada pengguna Madame Gie di Jabodetabek, e-WoM memiliki pengaruh positif dan signifikan terhadap niat beli baik secara langsung maupu tidak langsung melalui brand image sebagai variabel intervening pada pengguna Madame Gie di Jabodetabek.
PENGARUH E-WOM DAN ENDORSER TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PRODUK GADGET GAMING Jamal Hasbi; Mohamad Rizan; Rahmi Rahmi
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.108

Abstract

The purpose of this study is to determine the effect of electronic word of mouth on brand image, the influence of endorsers on brand image, the influence of brand image on purchase intentions, the influence of e-WoM on purchase intentions, the influence of endorsers on intentions, the influence of e-WoM on purchase intentions through brand image, the influence of endorsers on purchase intention through brand image, on gaming gadgets. The data collection method used was a survey method with a questionnaire as an instrument. The collected research sample was 293 respondents who knew about gaming gadgets. Products in Jabodetabek aged 17 years and over, had seen endorser activity from gaming gadgets for the last six months. Software used in data analysis is SPSS and SEM (Structural Equation Model) from LISREL. The results of this study's hypothesis testing are all accepted hypotheses
Faktor-Faktor yang Memengaruhi Keputusan Pembelian pada produk Dessert di Wilayah Jakarta Jannati Adeni Yuha; Usep Suhud; Rahmi Rahmi
VISA: Journal of Vision and Ideas Vol 4 No 1 (2024): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.6080

Abstract

The aim of this research is to examine the influence of viral marketing, price and product quality on perceptions. You can also test how purchase intentions influence purchasing decisions. This research was conducted using a survey method where questionnaires were distributed via Microsoft Forms in the Jakarta area. The population used in this research is consumers who have purchased Mixue products at least twice, live in Jakarta, and are aged 17 years and over. This research used a purposive sampling method with a total of 202 respondents. The approach used in this research is a quantitative approach using the SEM (Structural Equation Modeling) analysis method. The results of this research show that purchase intentions are positively and significantly influenced by viral marketing and product quality. Purchasing decisions are greatly influenced by purchasing intentions. Purchase intention is not significantly influenced by the price perception variable
PENGARUH SALES PROMOTION DAN HEDONIC SHOPPING TERHADAP IMPULSE BUYING BEHAVIOR MELALUI POSITIVE EMOTION PADA PENGGUNA E-COMMERCE DI JABODETABEK Riska Denia; Corry Yohana; Rahmi Rahmi
Digital Business Journal Vol 1, No 2 (2023): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i1.7857

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi impulse buying behavior pada pengguna salah satu e-commerce Shopee dengan menggunakan variabel sales promotion, hedonic shopping, dan positive emotion. Metode pengumpulan data menggunakan metode survey berupa kuesioner yang disebarkan kepada 200 responden. Kriteria responden dalam penelitian yaitu responden berdomisili di wilayah Jabodetabek, berusia minimal 17 tahun, mempunyai akun Shopee dan merupakan pengguna Shopee, dan responden sudah pernah melakukan pembelian di Shopee minimal dua kali dalam kurun waktu enam bulan terakhir. Data diolah dengan menggunakan teknik analisis SEM yang terdapat dalam perangkat AMOS dan SPSS. Hasil penelitian menunjukkan bahwa sales promotion berpengaruh terhadap positive emotion, sales promotion berpengaruh terhadap impulse buying behavior, hedonic shopping berpengaruh terhadap positive emotion, hedonic shopping berpengaruh terhadap impulse buying behavior, positive emotion berpengaruh terhadap impulse buying behavior, sales promotion berpengaruh signifikan terhadap impulse buying behaviour melalui positive emotion, dan hedonic shopping berpengaruh signifikan terhadap impulse buying behaviour melalui positive emotion.
Co-Authors Agung Kresnamurti Rivai Prabumenang Corry Yohana Edith Windy Zulfida Ika Febrilia Jamal Hasbi Jannati Adeni Yuha Maulida Rahma Nabila Mohamad Rizan Muhamad Lutfi Prayitno Muhammad Zafiar Janety Riska Denia Shafruddin Tadjuddin Usep Suhud