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Digitalization need: Green promotion framing in reinforcing the revenue increase I Wayan Suwastana; Dewa Made Suria Antara; Nyoman Mastiani Nadra; Ni Kadek Herna Lastari
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.38-46

Abstract

The current trend among tourists is staying in an accommodation that has applied the principles of green or pro-environment in the operations. Manah Shanti Resort has conducted green promotion to attract tourists who know about tourism sustainability well. The study aimed at identifying the strategies that are possible to apply to have better promotion in improving hotel revenue. The study used qualitative research design. The data were collected by conducting FGD with the owner, management staff, and operational team, interviews, and document reading initiations. Besides, the data obtained were determined in the SWOT analysis table of the green promotion yielding IFAS and EFAS data analysis. The resort generates revenue effectively as a result of green promotion performance. However, the resort partly implements green promotion and is categorized in a growth stage. According to the analysis, there are eight strategies suggested and categorized as Strengths-Opportunities, Weaknesses-Opportunities, Strengths-Threats, and Weaknesses-Threats strategies to conduct better green promotion in increasing revenue. Thus, further actions need to be taken to optimize the green promotion at Manah Shanti regarding digitalization needs.
TRANSITIVITY ANALYSIS OF INDONESIAN ONLINE-NEWS HEADLINES ON EDUCATION ISSUE: FULL DAY SCHOOL Ni Kadek Herna Lastari
Journal on Studies in English Language Teaching (JOSELT) Vol. 4 No. 1 (2023): JOSELT (Journal on Studies in English Language Teaching)
Publisher : Program Studi Pendidikan Bahasa Inggris FKIP Universitas Mahasaraswati Denpasar

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Abstract

Full Day School issue became a debatable problem for the parliamentary, the education practitioners, teachers, school staff, parents, and students themselves. All written and online newspapers compete with each other to publish the news with various headlines. This qualitative study presented the finding of a transitivity analysis of online news headlines on the Education issue of Full Day Schools in Indonesia. The paper investigated the application of Halliday’s theory of Transitivity analysis or Systemic Functional Grammar for the representation of Full Day School’s response in Indonesia. This paper proposed to identify and explain how the issue of Full Day School was represented and thought through language application in online news headlines by reporters. This paper used a descriptive method to study the problem. Documentation method was used to collect data from the websites of tempo.co and kompas.com newspapers paper from the 13th to the 20th of July 2016. There were 8 headlines collected from those two-online news websites. The findings showed that the material process dominated the other processes which revealed that the issue of Full Day School was the actor and the main problem, which caused negative impacts on the goals. The findings also reveal that the headlines are formed by the perspective of the reporters’ grammatical choices of the headlines which could affect the readers’ opinion-making process.
Strategi Penggunaan Bahasa Inggris Pramuwisata Pemula dalam Menjelaskan Obyek Wisata di kabupaten Bangli Md. Yudyantara Risadi; Ni Kadek Herna Lastari
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2981

Abstract

One of the regencies in Bali that has cultural and spiritual tourist attractions is Bangli regency. The existence of these tourist attractions should also be complemented by human resources such as tour guides, which, of course, begins with beginner tour guides. The aim of this research was to determine the strategies used by beginner tour guides in using the English language in carrying out their duties, as well as the challenges and solutions in the process. This research was conducted qualitatively using observation, interviews, documentation, and literature review as the methods. The results of this study found that when using English, the tour guides employ strategies in the preparation, execution, and farewell stages. Each of these stages involves specific strategies that reflect their respective phases. The challenges faced by beginner tour guides include nervousness, incomplete mastery of the subject matter, and limited vocabulary. The proposed solutions include language training provided by relevant parties, continuous practice in the field, and learning from more experienced colleagues. These solutions should be tailored to each individual's capacity to adapt to their learning pace.
DOES STORYTELLING CAPTIVATE STUDENTS IN ICE-BREAKING SESSIONS?: ENGLISH FOR SPECIFIC PURPOSES STUDENTS’ PERCEPTION Ni Kadek Herna Lastari; Made Yudyantara Risadi; I Putu Yoga Laksana
PROJECT (Professional Journal of English Education) Vol. 7 No. 3 (2024): VOLUME 7 NUMBER 3, MAY 2024
Publisher : IKIP Siliwangi

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Abstract

An attractive yet meaningful activity needs to be conducted as an ice-breaking activity in an ESP class to build a conducive learning environment that relaxes the students. This study aimed to figure out whether storytelling can engage vocational students in tertiary education in an ice-breaking session and the perception of the students. This study employed A qualitative research design involving 51 purposively chosen participants from the English for Specific Purposes class. Observation was carried out and followed by a Focus Group Discussion. The study revealed that the students were entertained by listening to fascinating and unusual stories from the storytellers because the students could capture positive enlightenment in their minds. The students became impatient to attend the ice-breaking session since, after the storytelling, their confidence in speaking was realized to be improved. Although storytelling could captivate the students' attention, lack of vocabulary range, audience engagement, and anxiety were unveiled as obstacles. The topic of destination visits, memorable experiences, and personal growth are the students' favorite. In the future, the students might have both free topics or specific topics regarded to the lesson for storytelling as the ice-breaking to keep the students entertained yet learn something advantageous.