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All Journal Gunung Djati Conference Series
Rahma Rezqita Arum
UIN Sunan Gunung Djati Bandung
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Analisis Semiotika Roland Barthes pada Video Musik Exo Lotto Rahma Rezqita Arum; Radea Yuli A Hambali
Gunung Djati Conference Series Vol. 19 (2023): The 4th Conference on Islamic and Socio-Cultural Studies (CISS)
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study aims to discuss Roland Barthes' semiotic analysis of the Exo Lotto Music Video. The research method used is a qualitative descriptive type through observation techniques and library research. The results and discussion of this study are that there are signs of denotation, connotation, and myths in the Exo Lotto music video. This music video with a black concept that dominates tells about freedom, money and gambling. Where gamblers spend a lot of money on bets, but after that it's all ruined.
Co-Authors Radea Yuli A Hambali