Gunung Djati Conference Series
Vol. 19 (2023): The 4th Conference on Islamic and Socio-Cultural Studies (CISS)

Analisis Semiotika Roland Barthes pada Video Musik Exo Lotto

Rahma Rezqita Arum (UIN Sunan Gunung Djati Bandung)
Radea Yuli A Hambali (UIN Sunan Gunung Djati Bandung)

Article Info

Publish Date
13 Apr 2023

Abstract

This study aims to discuss Roland Barthes' semiotic analysis of the Exo Lotto Music Video. The research method used is a qualitative descriptive type through observation techniques and library research. The results and discussion of this study are that there are signs of denotation, connotation, and myths in the Exo Lotto music video. This music video with a black concept that dominates tells about freedom, money and gambling. Where gamblers spend a lot of money on bets, but after that it's all ruined.

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Journal Info
Gunung Djati Conference Series
Website

Abbrev

gdcs

Publisher

UIN Sunan Gunung Djati Bandung

Subject

Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

Description

Gunung Djati Conference Series merupakan penyedia layanan publikasi dan konferensi berbagai bidang keilmuan yang diterbitkan oleh UIN Sunan Gunung Djati Bandung dan sebagai sarana publikasi hasil penelitian. Penerbit ini memuat artikel yang belum pernah dipublikasikan sebelumnya yang berupa artikel ...