Article Per Year (5 Year)
p-Index From 2021 - 2026
1.037
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Agama Hindu Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Lektur, Jurnal Ilmu Komunikasi Pratama Widya: Jurnal Pendidikan Anak Usia Dini
Made Ika Kusuma Dewi
Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
IDEOLOGI T-SHIRT BEBASKAN JRX SEBAGAI SEBUAH KOMODITI DAN SIMBOL PERLAWANAN TERHADAP KEKUASAAN Made Ika Kusuma Dewi; Ida Ayu Dwita Krisna Ari; Widya Duta
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 16 No 2 (2021): WIDYA DUTA SEPTEMBER 2021
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.504 KB) | DOI: 10.25078/wd.v16i2.213

Abstract

Clothing has become an important part of the lifestyle and hasbecome a fashion trend in Balinese society. Clothing is very closely relatedto the human self, through clothing can reveal many things about theidentity of the wearer from the appearance reflected how the social statusand personality of the wearer. Currently, the t-shirt is a popular clothingused by people from all walks of life because it is easy to clean and themodel remains eternal from time to time. T-shirts have severalconveniences, apart from being cheap, comfortable to wear, easy to clean,mobile, functional, and can be used as souvenirs, and so on, this makesbusiness people and politicians realize that t-shirts can be used as a gift. aneffective and efficient promotional media, apart from being a means ofadvertising t-shirts, it is also used as a medium to spread politicalunderstanding. Of the several functions possessed by the t-shirt, it isrelated to the function of the t-shirt as a medium for delivering messagesand aspirations. Currently, several types of t-shirts have emerged thatcarry the aspirations of several groups of people who empathize with thecase that befell the drummer for the Superman Is Dead band, I Gede AriAstina, or who is familiarly called Jerink, later shortened to JRX. Regardingthis case, many JRX sympathizers thought that he did not deserve to bepunished, without holding mediation to bridge the problem between JRXand IDI Bali which he criticized, but the JRX case went straight to the legalprocess so that it was considered by some groups of society as an act.silence the aspirations of the small people who try to voice injustice in thiscountry, therefore several individual formation practices have emergedthat determine their common social orientation, this communitymovement group has the same ideology and so that they can actstructurally so that it is in line with their ideology. stretcher, then in theprocess of marking the ideology, several t-shirt designs emerged with thetheme “free JRX” with various variants, designs, colors that emerged fromseveral groups that had the same ideology.
POLA ASUH ORANG TUA DALAM MENANAMKAN MODERASI BERAGAMA PADA ANAK MELALUI KONSEP MENYAMA BRAYA DI BALI Made Ika Kusuma Dewi; Ni Nyoman Triadi Adnyani
PRATAMA WIDYA : Jurnal Pendidikan Anak Usia Dini Vol 8 No 2 (2023): Pratama Widya Oktober 2023
Publisher : UHN I GUSTI BAGUS SUGRIWA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pw.v8i2.2748

Abstract

Moderasi beragama menjadi hal yang penting untuk diterapkan dalam keberagaman agama yang ada di Indonesia. Budaya Bali mengenal konsep menyama braya yang dapat diterapkan sebagai landasan saat merajuk hubungan dengan individu atau seseorang dengan diaganggapnya sebagai saudara. Tujuan dari penelitian ini yaitu untuk mengetahui apakah konsep menyama braya dapat diajarkan pada anak melalui pola asuh orang tua sehingga anak memiliki sikap bermoderasi beragama. Kaidah yang dipakai dalam penelitian ini kaidah kualitatif. Inti data yang dipakai ialah data baku dan juga data minor. Batasan tema penelitian ini mengaplikasikan teknik purposive yaitu penelitian berlandaskan pemantauan arah penelitian. Akumulasi data pada penelitian mengikut prinsip human instrument, yaitu peneliti memanifestasikan instrument penelitian yang inti dan disokong dengan teknik pengumpulan evidensi, yaitu: metode wawancara, metode pemantauan dan metode pengolahan. Hasil dari penelitian ini yaitu orang tua memiliki peran penting dalam membentuk perilaku sosial anak sehingga anak memiliki etika dalam berinteraksi dengan orang lain. Pembelajaran mengenai etika dapat ditanamkan melalui konsep menyama braya sehingga anak dapat memperlakukan seseorang dikehidupan sosialnya sebagai saudara sendiri dengan penuh toleransi. Pembelajaran mengenai konsep menyama braya melalui pola asuh orang tua dapat membantu anak mengetahui perilaku yang tepat ketika berhadapan dengan orang lain khususnya dengan agama yang berbeda. Pola asuh dengan menanamkan konsep menyama braya dapat menimbulkan perilaku bertoleransi, yang timbul karena anak memiliki sikap kedewasaan beragama sehingga tercermin sikap moderasi beragama.
Temple Management Communication Strategy in Relocating Traders in the Besakih Temple Area Bagus Ade Tegar Prabawa; Made Ika Kusuma Dewi; Ni Nyoman Ayu Swarthini; Luh Komang Adinda Swadanasari; I Made Divpa Jaya Kusuma
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 18 No 2 (2023): Widya Duta September 2023
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v18i2.3090

Abstract

The Nangun Sat Kertih Loka Bali program encompasses the arrangement of the Besakih Temple area in the construction of parking facilities, kiosks, sanitation facilities, and other suitable amenities in the Besakih Temple area. The kiosks built in the arrangement of the Besakih Temple area aim to facilitate traders who sell within the temple grounds, thus enhancing the local economy and regulating unauthorized vendors in the Besakih Temple area. The current challenge faced by the government is relocating these vendors away from the temple area and asking them to move to designated locations. Naturally, this relocation process has met with strong protests from the vendors, necessitating effective communication strategies by the government to achieve the desired outcomes. The objectives of this research are to describe the communication strategies and the implementation of communication strategies employed by the Temple Management in the effort to relocate vendors in the Besakih Temple area. The method used in this research is qualitative descriptive. The results of this research include: 1) The government conducted research to identify the issues arising from the vendor relocation. 2) The government formulated a communication plan, which includes: (a) Sending messages or notifications to the vendors. (b) Selecting the appropriate communication channels. (c) Establishing an integrated team as communicators. (d) Collecting feedback from both parties. 3) During the relocation implementation phase, several issues were identified, including: (a) Resistance from some vendors. (b) Reduced visitors in the Bencingah Area. (c) Some vendors expressing satisfaction with the relocation. (d) Reduced traffic congestion during the Karya Betara Turun Kabeh ceremony. (e) Besides constructing vendor kiosks, free transportation, selfie spots, parking areas, public toilets, and meeting halls were provided. 4) The evaluation phase includes: (a) Resistance from vendors to relocation. (b) The community parking area has not been fully utilized  
Penerapan Teori Dramaturgi Dalam Citra Diri Media Sosial Instagram (Studi Kasus Mahasiswa UHN I Gusti Bagus Sugriwa Denpasar) Made Ika Kusuma Dewi; Anggara Putu Dharma Putra; Bagus Ade Tegar Prabawa; Komang Dewi Komala Yogantari
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 3 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i3.25072

Abstract

Second account menciptakan dinamika dramatis baru dalam konteks media sosial, dimana individu memiliki lebih banyak kendali atas presentasi diri pengguna dan cara individu berinteraksi dengan berbagai audiens. Penggunaan second account dapat dianggap sebagai bentuk dramaturgi digital, dimana individu secara sadar membentuk dan memainkan peran dalam pertunjukan online media sosial Instagram. Sejalan dengan pandangan Goffman tentang interaksi sosial sebagai suatu dramaturgi, setiap individu berusaha untuk mengekspresikan diri sesuai dengan harapan sosial dan menciptakan kesan yang diinginkan dihadapan orang lain. Istilah panggung depan merujuk pada apa yang ditampilkan saat individu berinteraksi dengan orang lain atau dalam konteks kelompok sosial dimasyarakat, yang mencerminkan identitas sosial yang diinginkan. Hasil penelitian terdapat penerapan teori dramaturgi pada aktivitas sosial media Instagram mahasiswa UHN I Gusti Bagus Sugriwa Denpasar. Mahasiswa memberikan informasi bagaimana aktivitas first account yang mencerminkan bagaimana mahasiswa ingin dikenal oleh pengikut media sosial Instagram agar dapat mencitrakan diri sebaik mungkin. Pada second account aktivitas media sosial yang hanya dapat diakses kalangan tertentu untuk menampilkan sisi yang berbeda dari first account.
Representasi Visual Usada Tapa Brata dalam Komunikasi Pemasaran Digital Bali Eling Spirit Made Ika Kusuma Dewi; Anggara Putu Dharma Putra; I Gede Suwantana
Jurnal Penelitian Agama Hindu Vol 10 No 4 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v10i4.5661

Abstract

The transformation of digital communication has reshaped the ways intangible cultural heritage is communicated and represented to global audiences, including spiritual and healing practices rooted in Balinese local wisdom. This study aims to analyze the visual representation of Usada Tapa Brata, a traditional Balinese spiritual and healing practice, in the digital marketing communication of Bali Eling Spirit, and to explain how spiritual meanings are constructed through visual elements, narratives, cultural symbols, and digital experiences. The study employed a qualitative approach within a constructivist paradigm using cyber media analysis. Data were collected through observations of Bali Eling Spirit’s digital content, digital documentation, and in-depth interviews with managers and practitioners. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, while the findings were interpreted based on Stuart Hall’s Representation Theory integrated with the concept of digital marketing communication. The findings reveal that the representation of Usada Tapa Brata is constructed through the integration of meditation imagery, Balinese natural landscapes, cultural symbols, reflective narratives, storytelling, and testimonials, which collectively convey meanings of holistic healing, self-discipline, consciousness transformation, and harmony among humans, nature, and the spiritual realm. The findings also demonstrate that digital marketing communication functions not only as a promotional medium but also as a form of cultural representation that translates Balinese Hindu values for broader audiences. This study contributes to the literature on culture-based digital marketing communication by demonstrating the relationship between visual representation, spiritual meaning, and communication strategies in shaping cultural identity within digital spaces.
Co-Authors Anggara Putu Dharma Putra Bagus Ade Tegar Prabawa Bagus Ade Tegar Prabawa I Gede Suwantana I Made Divpa Jaya Kusuma Ida Ayu Dwita Krisna Ari Komang Dewi Komala Yogantari Luh Komang Adinda Swadanasari Ni Nyoman Ayu Swarthini Ni Nyoman Triadi Adnyani Widya Duta