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All Journal Jurnal Ekonomi Bisnis dan Akuntansi JAKADIKSI: JURNAL VOKASI
IWK.Teja Sukmana
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Upaya Promosi Makanan dan Minuman Kekinian dengan Pewarna Alami dari Bunga Telang I Komang Anggik Santika Putra; Ni Luh Christine P. Suyasa; Ni Luh Putu Widiani; Ni Kadek Yundari; Sepriyanti Podu Gaji; IWK.Teja Sukmana
JAKADIKSI: JURNAL VOKASI Vol 1, No 1 (2022): JAKADIKSI: JURNAL VOKASI
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.951 KB)

Abstract

AbstrakPewarna alami dari Bunga Telang digunakan sebagai sebuah usaha untuk mempromosikan makanan dan minuman kekinian. Tujuannya yaitu untuk menarik minat generasi muda untuk menggunakan herbal hasil budidaya kijak. Produk yang dihasilkan antar lain Clitoria Mille Crepes, Clitoria Thumbprint Cookies, Clitoria Pudding, Clitoria Herbal Tea, Clitoria Mojito, dan Clitoria Coffee Latte. Media sosial utama yang sering digunakan untuk pemasaran adalah Instagram, Whatsapp, dan Facebook. Bunga Telang hadir dengan 3 varian warna yaitu putih, biru dan ungu. Menurut penelitian, Bunga Telang memiliki berbagai manfaat seperti antioksida, antidiabetes, dan antiobesitas. Data dikumpulkan melalui survei dan wawancara dan hasil dianalisis dengan menggunakan metode campuran antara kualitatif dan kuantitatif.AbstractThe natural dyes from the Blue Pea flower is used as an attempt to promote trendy foods and beverages. It aims to promote the variety products produced from the Blue Pea Flower and attract the attention of younger generation to use localy grown herbal. The produced products are Clitoria Mille Crepes, Clitoria Thumbprint Cookies, Clitoria Pudding, Clitoria Herbal Tea, Clitoria Mojito and Clitoria Coffee Latte. Social media are used for promotions, mainly Instagram, WhatsApp, and Facebook. Blue Pea flower comes with three colors: white, blue, and purple. According to researches, Blue Pea flower has numerous benefits as antioxidant, anti-diabetes, and anti-obesity. Data were collected through survey and interview and it is analyse using mix method.
METODE SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) DALAM MENGUKUR KEPUASAN KONSUMEN TERHADAP LAYANAN DI HYGGE SOCIAL CAFE PASCA PANDEMI COVID-19 Putu Steven Eka Putra; Eko Sulistyo; IWK.Teja Sukmana
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 1 (2023): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i1.1302

Abstract

Measuring service quality is essential for restaurants. This study determines the quality of service and service attributes that need attention at Hygge Social Café. The research was conducted using the Important Performance Analysis and servequal methods. The sample was thirty people who were taken randomly from Hygge Social Cafe customers. The results showed that the Service Gap has an average of -0.02 with an average service quality value (Q) of 0.995, this indicates that the quality of service has not met consumer expectations adequately, furthermore by the Importance Performance Analysis (IPA) based on the dimension of the level of satisfaction and the level of expectations, data is obtained in quadrant A there were 4 attributes, quadrant B were 6 attributes, quadrant C were 7 attributes and quadrant D were 6 attributes. Notably the four existing quadrants, it is recommended that Hygge Social Café pay attention to quadrant A with 4 existing attributes.
Co-Authors Eko Sulistyo I Komang Anggik Santika Putra Ni Kadek Yundari Ni Luh Christine P. Suyasa Ni Luh Putu Widiani Putu Steven Eka Putra Sepriyanti Podu Gaji