Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Tek Yew Lew
Curtin University Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Trust in Online Shopping Among Generation Z: An Analysis of Key Influencing Factors Hui Ling Lim; Tek Yew Lew; Leon Rong Dat Leow; Zi Ying Lee; Jiayi Li; Yuan Li; Gaurav Sharma; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i3.3618

Abstract

The rise of digital platforms has fundamentally transformed consumer behavior, especially among Generation Z (Gen Z), a cohort deeply immersed in the digital age. This study aims to investigate the factors influencing Gen Z's trust in online shopping by examining the relationships between convenience, ease of comparison, product variety, pricing and discounts, security, and environmental concerns. A quantitative method was employed, gathering data from 250 Gen Z participants, with IBM SPSS used to test the proposed hypotheses. The results reveal that pricing and discounts, security, and environmental factors significantly impact Gen Z’s trust in online shopping, while convenience, ease of comparison, and product variety show no significant influence. This research contributes to the understanding of Gen Z's online behavior, highlighting the growing importance of sustainability and secure transactions in fostering trust. The findings offer practical insights for businesses aiming to build stronger relationships with Gen Z, emphasizing the need to focus on ethical practices, competitive pricing, and enhanced security. These insights have implications for both marketers and policymakers in the evolving e-commerce landscape.
A Study of Customers’ Satisfaction at Burger King in Asian Countries Kok Ban Teoh; Tek Yew Lew; Shikhar Gupta; Jia Wei Ang; Hui Hui Ang; Allychia Ling Li Bong; Aina Nazira; Adzra Zhafira; Shalini Chauhan; Shivangi Pandey; Gai Sin Liem; Nitin Mohan
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Hooked Online: Unmasking the Risks of Internet Addiction Among Gen Z Youths Tek Yew Lew; Azura Abdullah Effendi; Garima Mathur; Sashmitha Nair Suthesh; Selva Ganesh A/L Muthupalaniappan; Shahira Binti Akhter Ali; Xue Wen Shao; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4334

Abstract

With the widespread availability of digital devices and internet access, Gen Z youths are increasingly susceptible to internet addiction. This study investigates the complex and interconnected risks associated with excessive internet use, including mental health challenges, pornography addiction, cyberbullying, and other emerging concerns. Using a quantitative approach through a survey of 150 Gen Z, this paper uncovers significant links between internet addiction and negative outcomes in youth development and daily functioning. The results highlight the pressing need for interventions, policy responses, and awareness initiatives to mitigate the impact of internet addiction and safeguard youth well-being
Improving Performance Services for Customer Satisfaction: A Case Study of Kentucky Fried Chicken Tek Yew Lew; Gadi Dung Paul; Nurul Atikah Binti Azmi; Nursyahidah Binti Ahmad Suimi; Nurul Hanisah Binti Azhar; Nurul Irdina Binti Rozaidi; Daiva Fifqi Indrastata; Erika Maulana
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2197

Abstract

From 2020 to 2021, many KFC outlets are going into liquidation, because the companyhas suffered losses to the point where they cannot pay their obligations. Apart from the impact of the pandemic, the increasing number of competitors in the fast-food sector is also the cause of the decline in KFC's business. To survive, KFC must have service performance that can increase customer satisfaction, so that customers continue to choose KFC as a place to fulfill their desires. KFC in Sungai Dua, Gelugor,  Penang is the subject of this investigation. In conclusion, this study aims to examine customer satisfaction, happiness towards ambiance of perceived price, food quality, service quality, and physical environment quality, also to examine related services designed to meet customer needs. The atmosphere of the facilities, quality of service, quality of food, are important efforts to meet all the needs and desires of consumers and meet consumer expectations so that their business can continue to run and survive among its competitors. For KFC companies, we can find out the problems they have by using a survey method through questionnaires distributed to KFC customers which contain their satisfaction with service performance at KFC and what are the shortcomings that need to be improved from the services provided.
Co-Authors Adzra Zhafira Aina Nazira Allychia Ling Li Bong Azura Abdullah Effendi Daisy Mui Hung Kee Daisy Mui Hung Kee Daiva Fifqi Indrastata Erika Maulana Gadi Dung Paul Gai Sin Liem Garima Mathur Gaurav Sharma Hui Hui Ang Hui Ling Lim Jia Wei Ang Jiayi Li Kok Ban Teoh Leon Rong Dat Leow Nitin Mohan Nursyahidah Binti Ahmad Suimi Nurul Atikah Binti Azmi Nurul Hanisah Binti Azhar Nurul Irdina Binti Rozaidi Sashmitha Nair Suthesh Selva Ganesh A/L Muthupalaniappan Shahira Binti Akhter Ali Shalini Chauhan Shikhar Gupta Shivangi Pandey Xue Wen Shao Yuan Li Zi Ying Lee