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All Journal Jurnal Promosi Pendidikan Ekonomi SEIKO : Journal of Management & Business Journal of Management and Social Sciences
Adi Wilyanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Analisis Strategi dan Risiko dalam Ekspansi Bisnis Internasional Pada A&W Yandi Suprapto; Melvin Melvin; Richmond Richmond; Adi Wilyanto
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4295

Abstract

Bisnis internasional menjadi salah satu strategi perusahaan untuk memperluas jangkauan pasar dan meningkatkan keuntungan. Namun, bisnis internasional juga membawa risiko yang harus dihadapi oleh perusahaan. Penelitian ini bertujuan untuk menganalisis penerapan strategi dan risiko yang dihadapi oleh A&W dalam menjalankan bisnis internasionalnya. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data sekunder dari hasil studi pustaka dan media online yang dilakukan dengan menggunakan search engine. Hasil penelitian menunjukkan bahwa A&W menerapkan strategi transnasional dengan mengadaptasi produk dan strategi pemasaran sesuai dengan kebutuhan pasar lokal. Namun, strategi ini juga membawa risiko seperti perbedaan budaya dan peraturan yang berbeda di setiap negara. Selain itu, risiko lain yang dihadapi oleh A&W adalah risiko politik, risiko ekonomi, dan risiko lingkungan. Untuk mengatasi risiko-risiko tersebut, A&W melakukan strategi diversifikasi produk, diversifikasi pasar, dan kerja sama dengan mitra lokal. Meskipun demikian, masih terdapat beberapa risiko yang tidak dapat dihindari sepenuhnya. Penelitian ini memberikan gambaran tentang strategi dan risiko yang dihadapi oleh A&W dalam bisnis internasionalnya. Hasil penelitian ini dapat menjadi bahan pertimbangan bagi perusahaan dalam mengambil keputusan strategis dan memitigasi risiko dalam menjalankan bisnis internasional. Kata Kunci : A&W, Bisnis internasional, Strategi, Risiko, Globalisasi
Analisa Kebijakan Pemerintah Kota Medan Tahun 2017-2020 Terkait Ancaman Pengangguran Pasca Kenaikan Inflasi Adi Wilyanto; Angelina Julia Renaldi; Eni Valentina; Richmond, Richmond; Rieza Melinda
Journal of Management and Social Sciences Vol. 1 No. 4 (2022): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (955.633 KB) | DOI: 10.55606/jimas.v1i4.89

Abstract

The relationship between the inflation rate and the unemployment rate affects a country's mix of fiscal and monetary policy decisions to achieve better economic conditions. The purpose of this study is to analyze the Medan City Government's policy regarding the threat of unemployment after the increase in inflation using data from 2017-2020. The data collection method used is library research method. In the results of the study, the number of unemployed from 2017 decreased by 9.46%, in 2019 it increased by 8.53 and in 2020 the increase reached 10.74%. In 2020, Indonesia was affected by the covid-19 pandemic which caused the country's economy to decline. This is one of the factors for the increasing number of unemployed and the inflation rate from 2017 has decreased until 2020. Inflation must be prevented immediately by means of policies from the government, namely by receiving and state budget expenditures to maintain currency stability with the aim of improving the welfare of the people in a country.
ANALISIS BUSINESS LEVEL STRATEGY DAN DIVERSIFICATION PERUSAHAAN SAMSUNG Adi Wilyanto; Angelina Julia Renaldi; Eni Valentina; Richmond Richmond; Rieza Melinda; Adi Neka Fatyandri
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7857

Abstract

The writing of the article "Analysis of Samsung Company's Business Level andDiversification Strategy" aims to analyze the Business Level and diversificationstrategy carried out by Samsung since its inception until now. The research methodused in analyzing this article is a qualitative method, where the data collection stageis through direct observation at Samsung outlets and online in the form of socialmedia, internet sites and so on. After obtaining the necessary information and data,the author describes descriptively the results of the analysis. The final result of theanalysis is that Samsung's business strategy has helped the company create a goodposition in the technology industry and the company is able to offer high-qualityproducts at competitive prices. The diversification carried out by the Samsungcompany involves expanding product and service offerings into new markets andindustries. In conclusion Samsung company carried out a clear and efficientbusiness level strategy. All the ideas and decisions made by the management teamare always planned for longer good and bad outcomes.Keywords: Descriptive, Diversification, Samsung, Qualitative Method.
ANALISIS PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PADA PT. TECTRON MANUFACTURING BATAM Angelina Julia Renaldi; Eni Valentina; Richmond Richmond; Rizni Aulia Qadri; Adi Wilyanto
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7889

Abstract

In a large-scale manufacturing company, it certainly requires supply chain managementprocedures that can make it easier to manage its business activities from start to finish. ERPis a flexible system that integrates and manages production activities that can improve theperformance or performance of a company. The author uses a qualitative method in theanalysis of this research, namely by observing, analyzing, and interviewing related to theERP system and the company's SCM performance. The purpose of this analysis is to findout information related to the ERP system used and the performance of supply chainmanagement at PT. Tectron Manufacturing and knowing the influences that occur incompanies when using an ERP system and the process of implementing an ERP system ineach of its departments. In the business process PT. Tectron Manufacturing implements anERP system managed by a director and head engineer. The results of the analysis of theinfluence of the ERP system on the performance of SCM PT. Tectron Manufacturing is aperformance system that becomes more effective and efficient because this company isengaged in manufacturing which requires clear data collection of all raw materials tofinished goods.Keywords: Company, ERP, Manufacturing, Performance, Supply Chain.
Co-Authors Adi Neka Fatyandri Angelina Julia Renaldi Eni Valentina Melvin Melvin Richmond Richmond Richmond, Richmond Rieza Melinda Rizni Aulia Qadri Yandi Suprapto