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Analisis Strategi dan Risiko dalam Ekspansi Bisnis Internasional Pada A&W Yandi Suprapto; Melvin Melvin; Richmond Richmond; Adi Wilyanto
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4295

Bisnis internasional menjadi salah satu strategi perusahaan untuk memperluas jangkauan pasar dan meningkatkan keuntungan. Namun, bisnis internasional juga membawa risiko yang harus dihadapi oleh perusahaan. Penelitian ini bertujuan untuk menganalisis penerapan strategi dan risiko yang dihadapi oleh A&W dalam menjalankan bisnis internasionalnya. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data sekunder dari hasil studi pustaka dan media online yang dilakukan dengan menggunakan search engine. Hasil penelitian menunjukkan bahwa A&W menerapkan strategi transnasional dengan mengadaptasi produk dan strategi pemasaran sesuai dengan kebutuhan pasar lokal. Namun, strategi ini juga membawa risiko seperti perbedaan budaya dan peraturan yang berbeda di setiap negara. Selain itu, risiko lain yang dihadapi oleh A&W adalah risiko politik, risiko ekonomi, dan risiko lingkungan. Untuk mengatasi risiko-risiko tersebut, A&W melakukan strategi diversifikasi produk, diversifikasi pasar, dan kerja sama dengan mitra lokal. Meskipun demikian, masih terdapat beberapa risiko yang tidak dapat dihindari sepenuhnya. Penelitian ini memberikan gambaran tentang strategi dan risiko yang dihadapi oleh A&W dalam bisnis internasionalnya. Hasil penelitian ini dapat menjadi bahan pertimbangan bagi perusahaan dalam mengambil keputusan strategis dan memitigasi risiko dalam menjalankan bisnis internasional. Kata Kunci : A&W, Bisnis internasional, Strategi, Risiko, Globalisasi

Penerapan Manajemen Proyek pada Pemanfaatan Kulit Jeruk menjadi Cairan Serbaguna Shelvi Shelvi; Selli Selli; Selvia Eka Marliana; Richmond Richmond; Ronny Firdiansyah
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4534

Jeruk merupakan salah satu jenis buah tahunan yang berasal dari benua Asia, Menurut data dari Food and Agriculture Organization (FAO), Negara Indonesia termasuk ke dalam 10 negara penghasil jeruk terbesar yakni 2.722.952 ton. Dengan produksi dalam jumlah besar tentunya akan menghasilkan limbah yang besar pula. Untuk itu peneliti melakukan pemanfaatan kulit jeruk menjadi cairan serbaguna dengan menerapkan manajemen proyek untuk menunjang keberhasilan proyek yang dijalankan. Metode penelitian proyek yang digunakan berupa eksperimen dan kualitatif disertai dengan teknik pengumpulan data berupa teknik studi pustaka. Hasil dari penelitian yang dilakukan berupa penerapan manajemen proyek yang terdiri dari Project Integration, Project Scope Management, Project Time management, Project Cost Management, Project Quality management, Project Human Resource Management, Project Communication Management, Project Risk Management, Project Procurement Management, dan Project Stakeholder. Kata Kunci: Manajemen, Proyek, Kulit Jeruk, Stakeholder

Analisis Corporate Social Responsibility (CSR) dan Green Human Resources Management pada PT Batam Plastik Antony Sentoso; Nicholas Nicholas; Tan Phey Lien; Jesslyn Larissa; Selvia Eka Marliana; Richmond Richmond; Joven Alfando Cang
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1280

The plastic manufacturing industry in Indonesia has become a much needed industry because consumption power continues to rise. One company in Batam that produces plastic is PT Batam Plastik. As a plastic factory, PT Batam Plastik will add plastic waste that cannot be broken down in Batam City. This article was created to analyze the Corporate Social Responsibility (CSR) program and green human resource management at PT Batam Plastik. This type of qualitative research uses data collection techniques using interview and observation techniques. Based on the results of the analysis that has been carried out, PT Plastik Batam has implemented the Corporate Social Responsibility (CSR) program and environmentally friendly human resource management correctly. This is based on data from interviews conducted where PT Plastik Batam recycles plastic waste into recycled products and has trained its employees on how to recycle plastic and reuse plastic.

Analisis Corporate Social Responsibility (CSR) dan Green Human Resources Management pada PT Batam Plastik Antony Sentoso; Nicholas Nicholas; Tan Phey Lien; Jesslyn Larissa; Selvia Eka Marliana; Richmond Richmond; Joven Alfando Cang
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1280

The plastic manufacturing industry in Indonesia has become a much needed industry because consumption power continues to rise. One company in Batam that produces plastic is PT Batam Plastik. As a plastic factory, PT Batam Plastik will add plastic waste that cannot be broken down in Batam City. This article was created to analyze the Corporate Social Responsibility (CSR) program and green human resource management at PT Batam Plastik. This type of qualitative research uses data collection techniques using interview and observation techniques. Based on the results of the analysis that has been carried out, PT Plastik Batam has implemented the Corporate Social Responsibility (CSR) program and environmentally friendly human resource management correctly. This is based on data from interviews conducted where PT Plastik Batam recycles plastic waste into recycled products and has trained its employees on how to recycle plastic and reuse plastic.

ANALISIS BUSINESS LEVEL STRATEGY DAN DIVERSIFICATION PERUSAHAAN SAMSUNG Adi Wilyanto; Angelina Julia Renaldi; Eni Valentina; Richmond Richmond; Rieza Melinda; Adi Neka Fatyandri
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7857

The writing of the article "Analysis of Samsung Company's Business Level andDiversification Strategy" aims to analyze the Business Level and diversificationstrategy carried out by Samsung since its inception until now. The research methodused in analyzing this article is a qualitative method, where the data collection stageis through direct observation at Samsung outlets and online in the form of socialmedia, internet sites and so on. After obtaining the necessary information and data,the author describes descriptively the results of the analysis. The final result of theanalysis is that Samsung's business strategy has helped the company create a goodposition in the technology industry and the company is able to offer high-qualityproducts at competitive prices. The diversification carried out by the Samsungcompany involves expanding product and service offerings into new markets andindustries. In conclusion Samsung company carried out a clear and efficientbusiness level strategy. All the ideas and decisions made by the management teamare always planned for longer good and bad outcomes.Keywords: Descriptive, Diversification, Samsung, Qualitative Method.

ANALISIS PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PADA PT. TECTRON MANUFACTURING BATAM Angelina Julia Renaldi; Eni Valentina; Richmond Richmond; Rizni Aulia Qadri; Adi Wilyanto
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7889

In a large-scale manufacturing company, it certainly requires supply chain managementprocedures that can make it easier to manage its business activities from start to finish. ERPis a flexible system that integrates and manages production activities that can improve theperformance or performance of a company. The author uses a qualitative method in theanalysis of this research, namely by observing, analyzing, and interviewing related to theERP system and the company's SCM performance. The purpose of this analysis is to findout information related to the ERP system used and the performance of supply chainmanagement at PT. Tectron Manufacturing and knowing the influences that occur incompanies when using an ERP system and the process of implementing an ERP system ineach of its departments. In the business process PT. Tectron Manufacturing implements anERP system managed by a director and head engineer. The results of the analysis of theinfluence of the ERP system on the performance of SCM PT. Tectron Manufacturing is aperformance system that becomes more effective and efficient because this company isengaged in manufacturing which requires clear data collection of all raw materials tofinished goods.Keywords: Company, ERP, Manufacturing, Performance, Supply Chain.

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