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I Gusti Ayu Agung Aristi Putri
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Penyusunan Strategi Sosial Media Marketing Pada Kedai Libong Coffee Felisianus Novandri Rahmat; I Gusti Ayu Agung Aristi Putri; Adi Fitrianto; Dwijayana Santyo Nugroho
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.934

Abstract

Saat ini, pemasaran digital menjadi sebuah keharusan bagi setiap pelaku usaha jika ingin bersaing dengan para kompetitor. Untuk itu, kegiatan pengabdian ini dilakukan untuk memberikan pendampingan bagi Libong Coffee yang merupakan salah satu brand kopi lokal asal Manggarai Flores , Nusa Tenggara Timur (NTT). Sebagaimana diketahui, saat ini Libong Coffee belum melakukan promosi secara online khususnya di media sosial. Padahal pemiliknya ingin brand kopinya bisa dikenal oleh masyarakat secara luas, bukan hanya dari Indonesia Timur. Kedepannya Libong Coffee didorong untuk memaksimalkan media sosial agar produknya makin dikenal dan kedainya banyak pengunjung. Adapun beberapa strategi yang dapat diaplikasikan adalah menentukan tujuan dengan metode SMART (spesific, measurable, attainable, relevant dan time bound), membuat perencanaan konten, mencoba fitur promosi atau instagram ads serta membuat tipe konten yang menarik dan variatif. Pembuatan konten yang menarik dan kreatif bertujuan agar tampilan feed instagram tidak membosankan saat pengunjung membukanya.
PEMBUATAN APLIKASI PENCATATAN KEUANGAN DAN MASTER DATA PRODUK BERBASIS DESKTOP UNTUK PROGRAM DIGITALISASI PADA KEDAI LIBONG COFFEE Adi Fitrianto; Dwiyanjana Santyo Nugroho; Felisianus Novandri Rahmat; I Gusti Ayu Agung Aristi Putri
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.531

Abstract

Currently, digitalization has become a crucial requirement in running a small and medium-sized enterprise (UMKM) business. Digitalization has been widely implemented in the operational processes of UMKMs, such as financial recording, inventory management, work management, payments, reservations, customer service, marketing, and even auditing processes. Libong Coffee is a coffee shop from Flores that sells coffee products made from raw materials sourced from Flores. Located on Senen Raya Street in Central Jakarta, Libong Coffee has gained a significant number of customers. Libong Coffee has great potential for growth, but unfortunately, not all operational activities at Libong Coffee are digitalized. Therefore, in this project, our focus is on developing an application with main features of financial data recording and product master data to support the ongoing digitalization program at Libong Coffee. The programming method used in developing this application is the Model View Controller (MVC) model. MVC is a technique that separates code into several components: Model, View, and Controller. Each part has its own functions, and by using this method, it provides additional benefits to application developers. The outcome of this project is an application for Libong Coffee with main features including financial data recording and product master data. This application is expected to assist Libong Coffee in achieving its digitalization goals
Co-Authors Adi Fitrianto Dwijayana Santyo Nugroho Dwiyanjana Santyo Nugroho Felisianus Novandri Rahmat