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All Journal Manajemen dan Pariwisata
Apay Safari
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI
Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Meal Experience Terhadap Customer Satisfaction di Yoshinoya Japanese Restaurant TSM Bandung Daryanto Daryanto; Septy Indrianty; Apay Safari
Manajemen dan Pariwisata Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.307 KB) | DOI: 10.32659/jmp.v1i1.203

Abstract

The purpose of this study was to determine how the effect of meal experience on customer satisfaction at Yoshinoya Japanese Restaurant TSM Bandung. This study uses quantitative methods with data collection techniques using literature study, observation, and distributing questionnaires with a descriptive and verification approach. The independent variable (X) in this study is meal experience which consists of several sub-dimensions, namely food and drink, variety in menu choice, level of service, price value for money, interior design, atmosphere and mood, location and accessibility, and food and beverage. beverage service employees and the dependent variable (Y) is customer satisfaction. Questionnaires were distributed to 112 consumers who visited and dined at Yoshinoya Japanese Restaurant TSM Bandung. The data analysis technique used is simple regression using the IBM SPSS for Mac 26.0 program. The results of the study based on the results of the meal experience variable has a significant influence with the coefficient of determination of 69.8% on customer satisfaction with a strong relationship. While the results of the partial test (t test) show that meal experience has a significant effect on customer satisfaction with a value of 15.963 because it is greater than the t table value of > 1.982. Thus, it is expected to increase the meal experience so that customer satisfaction increases.
Strategi Pengelolaan Paket Wisata Inbound oleh Perusahaan Perjalanan Anggota Association of The Indonesian Tours & Trvel Agencies (ASITA) dalam Mengembangkan Pariwisata di Jawa Barat Khoirul Fajri; Apay Safari
Manajemen dan Pariwisata Vol. 5 No. 1 (2026): April 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v5i1.611

Abstract

The purpose of this study is to evaluate the strategies used by the Association of The Indonesian Tours & Travel Agencies (ASITA) West Java DPD and Travel Agencies (BPW) to improve West Java tourism through the management of inbound tour packages. This study aims to identify the factors that influence the management of inbound tour packages in the process of developing West Java tourism in different eras. The identified problem is the ineffective management of Inbound Tours by ASITA member travel agencies during the Covid-19 pandemic. Many travel agencies are still focused on ticket sales and domestic or international tour packages. To evaluate this issue, the study uses the theory of Rejeki and Hantoro (2020:59) through three stages of tour package organization, namely: (a) preparation or creation of tour package products, (b) administration of tour package organization, and (c) tour implementation (tour operation). This research employs a descriptive qualitative method with data collection techniques through observation, interviews, and literature studies supported by Focused Group Discussion (FGD). The results of this study show that the strategies of ASITA member travel agencies are quite good; however, the variety of tour products is still limited, prices are competitive, and promotional efforts are not yet optimal. The main factors are the lack of experienced human resources and government regulations regarding foreign tourist permits after the pandemic. The researcher recommends that the development of inbound tourism should be carried out with more diverse product variations, intensive promotions, and collaboration between the government and tourism stakeholders to attract international tourists and increase foreign exchange earnings.
Co-Authors Daryanto Daryanto Khoirul Fajri Septy Indrianty