Claim Missing Document
Check
Articles

Found 2 Documents
Search

Analysis of Students' Scientific Literacy Skill in terms of Gender Using Science Teaching Materials Discovery Model Assisted by PhET Simulation Bahtiar, B.; Ibrahim, I.; Maimun, M.
Jurnal Pendidikan IPA Indonesia Vol 11, No 3 (2022): September 2022
Publisher : Program Studi Pendidikan IPA Fakultas Matematika dan Ilmu Pengetahuan Alam (FMIPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jpii.v11i3.37279

Abstract

This study aimed to analyze scientific literacy skills in terms of gender using discovery model science teaching materials assisted by PhET simulation. This study is a one-group pretest and posttest design and an experimental. This research was conducted at MTs Hidayatullah Mataram in class IXA students in three meetings for 80 minutes each. The material used is static electricity which consists of five sub materials, namely static electricity, atoms, electric charge, Coulomb's law, and electroscope. The collection method of the scientific literacy test is in the form of multiple-choice with the indicators of being to explain scientific phenomena, scientific discoveries, and statements, and use scientific data and evidence. Prior to use, a feasibility test was carried out. The results of the item analysis show that people have a good level of adjustment, reliability, and difficulty level. The research found that: (1) female and male students had different scientific literacy skills, where the scientific literacy skill of female students was higher (80) than male students (77.95); (2) there were three sub-materials dominated by female students, namely the sub-materials of electrical charge, Coulomb's Law, and electroscope; (3) there are two sub-materials of static electricity which are dominated by male students, namely the sub-materials of static electricity and atoms; (4) in the average percentage of the indicator of explaining phenomena scientifically and interpreting data and evidence scientifically, female students are higher than male students; and (5) the average percentage of evaluating and designing scientific statements is higher for male students than female students. Suggestions for teachers are to pay attention to the roles of female and male students in the learning process so that the abilities of female and male students are not much different.
Implementation Analysis of the Marketing Mix Strategy for the Begos Restaurant, Makassar City Gumelar, A.; Ridwan, M.; Hastang, H.; Bahtiar, B.; Windiana, W.
Hasanuddin Journal of Animal Science (HAJAS) Vol. 7 No. 2 (2025)
Publisher : Faculty of Animal Science, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/hajas.v7i2.43275

Abstract

This study aims to analyze the implementation of the 7P marketing mix strategy (Product, Price, Place, Promotion, People, Process, Physical Evidence) at Bebek Goyang Sulawesi Restaurant in Makassar City. A descriptive research method with a qualitative approach was employed, where data were collected through interviews and questionnaires administered to management and consumers. The findings reveal that most marketing mix elements have been effectively implemented, particularly regarding product quality, strategic location, and digital media promotions. However, some areas require improvement, such as the pricing strategy, which is perceived as less competitive, and the cleanliness of physical facilities. From the consumers' perspective, the "People" and "Process" elements received high ratings, while the "Price" and "Physical Evidence" elements still need enhancement. This study provides recommendations to improve customer satisfaction through refining pricing strategies, enhancing cleanliness, and innovating promotional efforts. The findings are expected to serve as a reference for the management of Bebek Goyang Sulawesi Restaurant in optimizing its marketing strategy to achieve a competitive advantage in the increasingly competitive culinary industry. Keywords: Competitive advantage, consumer perspective, culinary industry, marketing mix implementation, strategic pricing