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All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS)
Laila Wardani
University of Mataram
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Bencana Nasional Covid-19: Adakah Reaksi Pasar Modal Indonesia? Iwan Kusmayadi; G.A Oktaryani; Muhamad Ahyar; Laila Wardani; Djoko Suprayetno
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 1 (2023): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i1.443

Abstract

This study aims to examine the information content of the Covid-19 national disaster emergency announcement on the reaction of the Indonesian capital market. The population of this study is all public companies that list their shares on the Indonesia Stock Exchange (IDX). By using purposive sampling, a sample of 659 companies was selected. Using historical data, namely the closing price (close) of individual shares and the composite stock price index, IHSG (composite stock price index). The observation period is 71 days, each consisting of an estimation period (60 days) and a window period. using 11 days. This research shows evidence that the capital market in Indonesia has reflected inefficient conditions, especially in the 4 days around the announcement of the Covid-19 national disaster emergency in Indonesia. While the other 7 (seven) days cannot provide opportunities for investors, especially to get significant abnormal returns. These results also show evidence that the capital market in Indonesia is efficient. Future researchers can complement it by using different models or comparing between models in measuring abnormal returns. Subsequent research can also classify the impact of the Covid-19 event by comparing between sectors in the 9 sectors on the IDX. In addition, there are opportunities for future research to conduct studies of different events.
Total Quality Marketing Training to Enhance Value-Added for Red Brick Business in Kesik Village, East Lombok Iwan Kusmayadi; Djoko Suprayetno; Laila Wardani; Muhammad Ahyar
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.637

Abstract

The target audience for this activity is the owners of red brick craft businesses in Kesik Village, Masbagik District, East Lombok. This activity will equip business operators with concrete and applicable strategies and models related to innovative business governance and suitable for the creative industry. The PPM team will pay special attention to marketing aspects based on Total Quality Management (TQM). Integrating TQM into marketing functions, Total Quality Marketing is crucial for a company, including small industries, to develop the structure and value-added of the business. Total Quality Marketing will ensure companies to focus on the market, thereby continuously improving business processes to respond to rapid changes from the market and customers
Digital marketing Strategies for Melon Agri-Tourism Development in Supporting Sustainable Tourism Villages Laila Wardani; Iwan Kusmayadi; Djoko Suprayetno; Muhammad Ahyar; Eka Agustiani
Unram Journal of Community Service Vol. 7 No. 2 (2026): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v7i2.1648

Abstract

Community service activities were conducted at Desa Wisata Kebon Ayu with a focus on implementing digital marketing strategies in the development of melon Agri-tourism to support a sustainable tourism village. The urgency of this program was based on the limited ability of tourism managers to utilize digital media as a promotional and marketing communication tool, resulting in the melon Agri-tourism potential not being widely recognized by the public and tourists. In addition, the rapid development of information technology and the growing trend of experience-based tourism require tourism village managers to adapt to more modern, creative, and sustainable marketing strategies. The objective of this activity was to improve the capacity of melon Agri-tourism managers in implementing digital marketing strategies to enhance tourism attractiveness and support the sustainability of the tourism village. The program was implemented using a participatory approach consisting of field observation, needs identification, socialization, training, and mentoring. The training materials included tourism business management, destination branding, social media utilization, digital promotional content creation, and online platform-based marketing strategies. The community service activity in Kebon Ayu Tourism Village generated several positive impacts on melon Agri-tourism managers and tourism village development. The managers became more capable of building a more attractive and informative tourism destination brand. This activity also encouraged the establishment of tourism management practices that are more adaptive to technological developments and tourism market demands. As a result, it is expected to increase tourist visits and provide economic benefits to the local community.
Co-Authors Djoko Suprayetno Eka Agustiani G.A Oktaryani Iwan Kusmayadi Iwan Kusmayadi Muhamad Ahyar