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All Journal Sahid Business Journal: Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Sahid Empowerment Journal: Jurnal Pengabdian Kepada Masyarakat Manajemen Bisnis Syariah
Trisia Amalia
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Religion Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PERSEPSI DAN PERILAKU MASYARAKAT TERHADAP KEPUTUSAN MENGGUNAKAN PRODUK HALAL KOSMETIK WARDAH (STUDI DI KECAMATAN PAMIJAHAN DAN KECAMATAN CIBUNGBULANG BOGOR) Trisia Amalia; Rully Trihantana; Ermi Suryani
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.764 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.57

Abstract

Considering that the majority of people in Indonesia are Muslim, and it is an obligation, especially for the Muslim community, to always use Halal products, especially Halal cosmetic products. With the circulation of various kinds of Halal cosmetics in the community, behavior and perceptions arise, therefore people need to choose and be careful in using Halal cosmetic brands. The purpose of this study was to analyze the perception and behavior of the people of Pamijahan and Cibungbulang sub-districts towards the decision to use Wardah cosmetic Halal products. This type of research uses quantitative research that uses a Likert scale, with a sample of 100 respondents. The technique used in taking the research sample is the purposive sampling technique and using the Yamane formula. The analytical method used is Multiple Linear Regression Analysis and using IBM SPSS Version 25 software. The results showed partially the perception variable had a positive effect on the decision to use, with a tcount value of 2,219 > ttable 1,993. Meanwhile, behavior has a positive effect on the decision to use, with a tcount of 2,968 > ttable of 1,993. And simultaneously the behavior and perceptions of society have a positive effect on the decision to use. This is evidenced by the calculated F value of 15,469 > 3.97.
PENGENALAN MANAJEMEN BISNIS SYARIAH MELALUI PELATIHAN DIGITAL MARKETING USAHA MIKRO KECIL DAN MENENGAH DI DESA GUNUNG BUNDER II, KECAMATAN PAMIJAHAN, KABUPATEN BOGOR Trisia Amalia; Rully Trihantana; Ermi Suryani
SAHID EMPOWERMENT JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Pengabdian Kepada Masyarakat Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.938 KB) | DOI: 10.56406/sahidempowermentjournal.v1i01.5

Abstract

Abstract The Covid-19 virus has appeared in Indonesia since March 2020, the existence of this covid virus has a major impact on MSME actors, especially in Gunung Bunder 2 Village, Pamijahan District, Bogor Regency. Gunung Bunder 2 Village is one of the tourist villages and includes a productive community because in that village there is an Aquascape MSME. These aquascapes are types of decoration for the aquarium. And to minimize the impact of covid-19 on the Aquascape MSMEs, I conducted socialization to the surrounding community, especially the Aquascape MSME actors about the importance of the Digital Marketing strategy and created Instagram, Facebook, and WhatsApp Business accounts that would help as a marketing medium for Aquascape products. With this technology-based marketing, I hope that the sale of various types of Aquascape products can be sold maximally because the use of the internet, especially social media, is more effective and reaches all levels of society. Especially during the Covid-19 pandemic, everyone spends time on the internet and conducts buying and selling activities online, especially through social media and e-commerce. Keyword: Digital Marketing, MSME Aquascape, Covid-19
Co-Authors Ermi Suryani Ermi Suryani Rully Trihantana Trihantana, Rully