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All Journal CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia JBSI: Jurnal Bahasa dan Sastra Indonesia Jurnal Ragam Pengabdian Sistematis
Ida Cahyani
STIMIK Tunas Bangsa Banjarnegara
Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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STYLISTIC ANALYSIS OF PERFUME ADVERTISING LANGUAGE: REPRESENTATION OF GENDER ISSUES Ida Cahyani
CLLiENT (Culture, Literature, Linguistics, and English Teaching) Vol 5 No 1 (2023): CLLiENT JOURNAL
Publisher : Language and Literature Faculty, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article describes the stylistics analysis of language in perfume advertisement which correlates to gender issue. This topic was chosen due to the critical view on language and gender issue especially in advertisement which promotes the idea of masculinity and femininity represented by the name of the product, their taglines and the description of the product. This research aims at describing the stylistic features of the product name, the tagline and the description in the perfume advertisement. The method of research includes the method of collecting data which is from Oriflame advertisement in the form of a catalog and the method of data analysis which applies Mills' feminist stylistics (1998). The result shows that the naming of perfume represents the gender issue such as the representation of femininity in the perfume for women and masculinity in the perfume for men. Besides, the tagline marks femininity and masculinity in several directions correlate to women and men's nature. Meanwhile, the description of the product contains a lot of style, namely hyperbole, metaphor and personification to beautify the language of the advertisement as well as to promote gender issues to enlarge the target market of the product being promoted.
Pelatihan Public Speaking untuk Meningkatkan Soft Skill Siswa MA Al Fatah Banjarnegara Ida Cahyani; Hidul Wintoro; Nelis Syafa’ah
Jurnal Ragam Pengabdian Vol. 1 No. 3 (2024): September-Desember "Implementation of Social Service Programs to Increase Commu
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/w03dza69

Abstract

Kemampuan berbicara di depan umum (public speaking) merupakan keterampilan penting bagi siswa, terutama dalam meningkatkan rasa percaya diri dan kemampuan komunikasi yang efektif. Namun, banyak siswa di MA Al Fatah yang masih mengalami kesulitan dalam menyampaikan pendapat dengan baik dan berani berbicara di depan publik. Pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan public speaking siswa MA Al Fatah melalui serangkaian pelatihan yang meliputi teknik dasar berbicara di depan umum, pengendalian rasa gugup, serta keterampilan mengatur konten dan struktur penyampaian. Metode yang digunakan dalam pelatihan ini meliputi ceramah, simulasi, diskusi, dan praktik langsung dengan pendampingan. Evaluasi dilakukan melalui observasi langsung dan penilaian peningkatan kemampuan sebelum dan sesudah pelatihan. Hasil pengabdian menunjukkan bahwa pelatihan ini efektif meningkatkan kemampuan public speaking siswa. Sebagian besar peserta mampu berbicara lebih lancar dan percaya diri di depan audiens. Program ini diharapkan dapat dilanjutkan secara berkala untuk mendukung pengembangan diri siswa dalam aspek komunikasi.
PERANCANGAN SISTEM PENILAIAN KINERJA KARYAWAN BERBASIS WEB PADA PUSKESMAS PEJAWARAN BANJARNEGARA Ifa Yuniati; Purwanto Purwanto; Ida Cahyani
Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia. Vol 4, No 1 (2025): Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat - Universitas Teknologi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26798/jpm.v4i1.1514

Abstract

UPTD Puskesmas Pejawaran merupakan instansi kesehatan di bawah Dinas Kesehatan Banjarnegara yang memiliki peran penting dalam memberikan pelayanan kesehatan kepada masyarakat. Saat ini, Puskesmas Pejawaran belum memiliki sistem evaluasi kinerja yang efektif untuk memantau performa setiap divisi dan tenaga kesehatan. Oleh karena itu, penulis merancang sebuah sistem berbasis web yang dapat mempermudah proses penilaian kinerja di Puskesmas Pejawaran. Metode yang digunakan dalam pengabdian ini adalah pengumpulan data melalui observasi, wawancara, serta dokumentasi yang terkait dengan sistem penilaian kinerja. Hasil pengabdian menunjukkan bahwa penerapan sistem penilaian kinerja berbasis web dapat meningkatkan efisiensi, mempermudah pemantauan target, dan memberikan umpan balik yang lebih akurat. Dengan adanya sistem ini, diharapkan Puskesmas Pejawaran dapat mengelola kinerja pegawai secara lebih optimal, yang pada akhirnya akan berdampak pada peningkatan kualitas layanan kesehatan kepada masyarakat.kata Kunci: Sistem, Penilaian kinerja, Puskesmas, Pejawaran
Dekonstruksi Representasi Kecantikan dalam Iklan Digital: Analisis Logosentrisme dan Oposisi Biner: Deconstructing Representations of Beauty in Digital Advertising: An Analysis of Logocentrism and Binary Oppositions Ida Cahyani; Sahid Sahid; Nur Innayah Ganjarjati
JBSI: Jurnal Bahasa dan Sastra Indonesia Vol. 6 No. 02 (2026): Call for Papers November 2026
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jbsi.v6i02.9740

Abstract

Contemporary digital media has transformed the landscape of female representation by shifting the discourse within the beauty industry toward a narrative of pseudo-inclusivity. Citra's digital advertisement, titled "Ragam Cantik Indonesia" (The Diverse Beauty of Indonesia), showcases the cultural, skin-tone, and ethnic diversity of women across the Indonesian archipelago. Yet, beneath this celebration of multiculturalism lies the logic of capitalism, which preserves "beauty" as a singular, central axis of meaning. This study aims to deconstruct the ideological operations of this inclusivity discourse. It employs a critical qualitative approach grounded in Jacques Derrida's theory of deconstruction. The research corpus consists of all multimodal—verbal and visual—sequences from the Citra "Ragam Cantik Indonesia" digital advertisement, as featured on YouTube. Data were collected through structured observation and purposive frame-capturing. The analysis follows a structured, three-stage deconstructive process: identifying the central signifier of logocentrism, mapping the hierarchies of binary oppositions, and uncovering internal logical contradictions—specifically "aporia" and "différance". The findings reveal that the representation of diversity in the advertisement remains trapped within a logocentrism where "beauty" functions as a transcendental signifier, ultimately constraining women's subjective agency. Four sets of unevenly hierarchical binary oppositions were identified: beautiful/not beautiful, modern/traditional, confident/insecure, and commercial/authentic. The deconstruction exposes a fundamental epistemological "aporia": the ethical claim that "all women are valuable and unique as they are" is simultaneously negated by a commercial imperative—the notion that skin requires beauty-lotion commodities to be considered valid in the public sphere. The meaning of beauty is shown to undergo "différance"—a process in which its definition is perpetually deferred to facilitate market circulation. The discourse of inclusivity in digital advertising is not an emancipatory deconstruction of the hegemony of Eurocentric beauty standards; rather, it is a strategy of neoliberal commodification—a mutation that softens binary structures to allow for the incorporation of diverse local identities into the circuits of capital accumulation.
Pengembangan Aplikasi Edukasi Gizi Interaktif Terintegrasi Program Makan Bergizi Gratis Pada SPPG Ampelsari Siti Khotimah; Muh. Zia Ulkhaq; Ida Cahyani
Sistematis Vol. 3 No. 1 (2026): Oktober 2026
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/xwnztt96

Abstract

Edukasi gizi di Satuan Pelayanan Pemenuhan Gizi Ampelsari masih disampaikan secara lisan, tidak berkala, dan tanpa media digital, padahal program Makan Bergizi Gratis menjangkau ribuan penerima setiap hari. Penelitian ini bertujuan mengembangkan aplikasi edukasi gizi interaktif berbasis web yang terintegrasi dengan menu Makan Bergizi Gratis bagi siswa kelas 4 sampai 6 sekolah dasar. Penelitian menggunakan metode penelitian dan pengembangan dengan model waterfall pada pengembangan sistem. Data dikumpulkan melalui observasi, wawancara, dan kuesioner, kemudian dianalisis secara deskriptif persentase. Evaluasi dibatasi pada kelayakan materi, fungsi sistem, dan respons pengguna. Hasil penelitian menunjukkan bahwa aplikasi berhasil dikembangkan dengan fitur informasi menu dan kandungan gizi, materi edukasi, Piring Sehatku, kuis, dan permainan memori. Validasi satu ahli gizi memperoleh persentase 83,33% dengan kategori baik, pengujian black box terhadap 41 skenario berhasil seluruhnya, dan respons 30 siswa memperoleh persentase 82,73% dengan kategori baik. Simpulannya, aplikasi layak digunakan dari sisi materi, fungsi, dan respons pengguna. Kelayakan ini bukan bukti efektivitas pembelajaran karena peningkatan pengetahuan dan perubahan kebiasaan makan siswa belum diukur sehingga perlu diuji pada penelitian selanjutnya.
Co-Authors Budi Santoso Heni Rahmawati Hidul Wintoro Ifa Yuniati Muh. Zia Ulkhaq Nelis Syafa’ah Nur Innayah Ganjarjati Purwanto Purwanto Rizqi Aulia Ramadhan Sahid Sahid Siti Khotimah