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All Journal CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) Jurnal Ragam Pengabdian
Ida Cahyani
STIMIK Tunas Bangsa Banjarnegara
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STYLISTIC ANALYSIS OF PERFUME ADVERTISING LANGUAGE: REPRESENTATION OF GENDER ISSUES Ida Cahyani
CLLiENT (Culture, Literature, Linguistics, and English Teaching) Vol 5 No 1 (2023): CLLiENT JOURNAL
Publisher : Language and Literature Faculty, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

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Abstract

This article describes the stylistics analysis of language in perfume advertisement which correlates to gender issue. This topic was chosen due to the critical view on language and gender issue especially in advertisement which promotes the idea of masculinity and femininity represented by the name of the product, their taglines and the description of the product. This research aims at describing the stylistic features of the product name, the tagline and the description in the perfume advertisement. The method of research includes the method of collecting data which is from Oriflame advertisement in the form of a catalog and the method of data analysis which applies Mills' feminist stylistics (1998). The result shows that the naming of perfume represents the gender issue such as the representation of femininity in the perfume for women and masculinity in the perfume for men. Besides, the tagline marks femininity and masculinity in several directions correlate to women and men's nature. Meanwhile, the description of the product contains a lot of style, namely hyperbole, metaphor and personification to beautify the language of the advertisement as well as to promote gender issues to enlarge the target market of the product being promoted.
Pelatihan Public Speaking untuk Meningkatkan Soft Skill Siswa MA Al Fatah Banjarnegara Ida Cahyani; Hidul Wintoro; Nelis Syafa’ah
Jurnal Ragam Pengabdian Vol. 1 No. 3 (2024): September-Desember
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/w03dza69

Abstract

Kemampuan berbicara di depan umum (public speaking) merupakan keterampilan penting bagi siswa, terutama dalam meningkatkan rasa percaya diri dan kemampuan komunikasi yang efektif. Namun, banyak siswa di MA Al Fatah yang masih mengalami kesulitan dalam menyampaikan pendapat dengan baik dan berani berbicara di depan publik. Pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan public speaking siswa MA Al Fatah melalui serangkaian pelatihan yang meliputi teknik dasar berbicara di depan umum, pengendalian rasa gugup, serta keterampilan mengatur konten dan struktur penyampaian. Metode yang digunakan dalam pelatihan ini meliputi ceramah, simulasi, diskusi, dan praktik langsung dengan pendampingan. Evaluasi dilakukan melalui observasi langsung dan penilaian peningkatan kemampuan sebelum dan sesudah pelatihan. Hasil pengabdian menunjukkan bahwa pelatihan ini efektif meningkatkan kemampuan public speaking siswa. Sebagian besar peserta mampu berbicara lebih lancar dan percaya diri di depan audiens. Program ini diharapkan dapat dilanjutkan secara berkala untuk mendukung pengembangan diri siswa dalam aspek komunikasi.
Co-Authors Budi Santoso Heni Rahmawati Hidul Wintoro Nelis Syafa’ah Rizqi Aulia Ramadhan