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All Journal JRB-Jurnal Riset Bisnis Jurnal Ilmiah Manajemen dan Kewirausahaan
Melani Kadar
Universitas Dinamika Bangsa
Economics, Econometrics & Finance

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PENERAPAN UJI MULTIKOLINIERITAS DALAM PENELITIAN MANAJEMEN SUMBER DAYA MANUSIA Effiyaldi Yaldi; Johni Paul Karolus Pasaribu; Eddy Suratno; Melani Kadar; Gunardi Gunardi; Ronald Naibaho; Selfi Kumara Hati; Vira Aryati Aryati
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 1 No 2 (2022): Volume 1 Nomor 2 Juli 2022
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.471 KB) | DOI: 10.33998/jumanage.2022.1.2.89

Abstract

This study aims to determine and ensure that the instruments used in a study are guaranteed to be free from multicollinearity problems and minimize the level of bias/deviation with the real conditions that occur with the research results. This study uses a questionnaire as an instrument to collect data. Questionnaires were distributed/distributed to the community/households. The data collection technique is random (random). The results of the analysis show that from the variables used, there is no multicollinearity problem between the independent variables. Given the importance of an instrument free from multicollinearity problems, the suggestion for researchers is to use the research instrument that is truly guaranteed to be free from multicollinearity disorders.
Pengaruh Entrepreneurial Leadership Terhadap Kinerja IKM Batik Jambi dengan Perilaku Kerja Inovatif Sebagai Variabel Intervening Melani Kadar; Vivi Usmayanti; Febby Nanda Utami; Yossinomita
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 2 No 2 (2023): Volume 2 Nomor 2 Juli 2023
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2023.2.2.888

Abstract

This study aims to determine the direct and indirect influence of entrepreneurial leadership on the performance of Batik Jambi small and medium industries, with innovative work behavior as an intervening variable. The research sample used was 84 respondents who were selected through a simple random sampling technique and tables for determining the number of samples of Isaac and Michael. Data collection in this study used a questionnaire with an ordinal scale format, where the data obtained was then analyzed using the partial least squares path modeling (PLS) technique. The results of the direct effect test prove that entrepreneurial leadership has a significant effect on innovative work behavior, while entrepreneurial leadership has no significant effect on the performance of Batik Jambi small and medium industries. Then innovative work behavior has a significant effect on the performance of Batik Jambi small and medium industries. For the mediating effect of innovative work behavior variables, it is proven that innovative work behavior can mediate the indirect effect of entrepreneurial leadership on the performance of Batik Jambi small and medium industries.
Pengaruh Kualitas, Harga, eWOM, dan Citra Merek Terhadap Minat Beli Konsumen UMKM Kuliner Melani Kadar; Mardiana R; Irfan Hasandi; Caesar Rosyad Achmadi; Saifan Ali Fazila
Jurnal Riset Bisnis Vol. 8 No. 2 (2025): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/y4m8jp39

Abstract

Digital marketing has become an increasingly important strategic tool for culinary MSMEs in attracting consumer interest, especially with the use of social media and other digital platforms. One that is currently popular is the assessment of direct customer reviews on digital platforms, namely eWOM (electronic word of mouth). This study aims to analyze the influence of electronic word of mouth (eWOM), product price, product quality, and brand image on consumer purchasing interest in culinary MSMEs in Jambi City. This study uses a survey method by distributing questionnaires to 385 respondents who are consumers of culinary MSMEs in Jambi City. The data collected was analyzed using the Partial Least Squares (PLS) method to test the relationship between variables. The results of the study showed that the eWOM and brand image have a significant effect on purchasing interest. Then, product price and product quality have a significant effect on brand image, while indirectly, the product price and product quality have a significant effect on consumer purchasing interest through the brand image.
Co-Authors Caesar Rosyad Achmadi Eddy Suratno Effiyaldi, Effiyaldi Febby Nanda Utami Gunardi Gunardi Irfan Hasandi Johni Paul Karolus Pasaribu Mardiana R NAIBAHO, RONALD Saifan Ali Fazila Selfi Kumara Hati Vira Aryati Aryati Vivi Usmayanti Yossinomita