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All Journal Jurnal Komunikasi Profesional Jurnal Spektrum Komunikasi
Rismi Juliadi
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Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Social Network Analysis About Brand Awareness of Shopee Indonesia on Twitter Sorta Yocevina Putri Rumapea; Camelia Pasandaran; Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 6 No. 5 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1376.991 KB) | DOI: 10.25139/jkp.v6i5.5190

Abstract

Brand recognition and brand memory are two crucial elements in brand awareness. Shopee Indonesia is one of the e-commerce in Indonesia, which is quite active on Twitter social media. This study analyzes social networks about brand awareness on Twitter through the hashtag #ShopeeID. In addition, I also want to enrich research on social network analysis in e-commerce in Indonesia. This study uses the concept of brand awareness, social media Twitter, and Social Network Analysis (SNA). The SNA research method uses the Netlytic and Gephi applications. Data collection was taken from 23-30 May 2022 for later analysis. The results showed that using hashtags in status uploads on social media could build brand awareness. The hashtag #ShopeeID can create consumer awareness of a brand as one of the e-commerce companies in Indonesia. This awareness is formed through the frequent and repeated use of hashtags by both Shopee and consumers. Shopee, a key player in disseminating information, uses Twitter as a medium to provide information through promos and giveaways. This research has implications for how e-commerce companies use hashtags in social media to create brand awareness. Businesses should pay more attention to using specific hashtags that reflect the brand than the business. When consumers can recognize a brand, that's where brand awareness is achieved.
Accommodation Strategy of PT Inko Forwarding in Building a Cross-Cultural Virtual Team with Taiwanese Companies Pradana, Dywa Hanif; Bertha Sri Eko; Rismi Juliadi
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.680

Abstract

Advancements in communication technology have opened up opportunities for companies to engage in virtual business collaborations. Establishing cross-cultural virtual teams and devising effective strategies for their operation can significantly benefit companies. The research aims to explore the challenges and hurdles faced when working in cross-cultural virtual teams, strategies for forming and managing such teams, as well as communication accommodation strategies within them. Communication Accommodation Theory serves as the theoretical framework, utilizing a descriptive qualitative approach through case study methodology. In-depth interviews were conducted for data collection. Findings reveal the implementation of convergence accommodation strategies by each virtual team studied, particularly exemplified by Inko Forwarding. The company aims to nurture business relationships with agents to achieve specific objectives by establishing networks. To succeed in these endeavors, understanding cultural nuances and employing Communication Accommodation Theory strategies to enhance communication quality within virtual teams are crucial.
Co-Authors Bertha Sri Eko Pasandaran, Camelia Catharina Pradana, Dywa Hanif Sorta Yocevina Putri Rumapea