Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Spektrum Komunikasi
Rismi Juliadi
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Social Network Analysis About Brand Awareness of Shopee Indonesia on Twitter Sorta Yocevina Putri Rumapea; Camelia Pasandaran; Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 6 No. 5 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1376.991 KB) | DOI: 10.25139/jkp.v6i5.5190

Abstract

Brand recognition and brand memory are two crucial elements in brand awareness. Shopee Indonesia is one of the e-commerce in Indonesia, which is quite active on Twitter social media. This study analyzes social networks about brand awareness on Twitter through the hashtag #ShopeeID. In addition, I also want to enrich research on social network analysis in e-commerce in Indonesia. This study uses the concept of brand awareness, social media Twitter, and Social Network Analysis (SNA). The SNA research method uses the Netlytic and Gephi applications. Data collection was taken from 23-30 May 2022 for later analysis. The results showed that using hashtags in status uploads on social media could build brand awareness. The hashtag #ShopeeID can create consumer awareness of a brand as one of the e-commerce companies in Indonesia. This awareness is formed through the frequent and repeated use of hashtags by both Shopee and consumers. Shopee, a key player in disseminating information, uses Twitter as a medium to provide information through promos and giveaways. This research has implications for how e-commerce companies use hashtags in social media to create brand awareness. Businesses should pay more attention to using specific hashtags that reflect the brand than the business. When consumers can recognize a brand, that's where brand awareness is achieved.
Accommodation Strategy of PT Inko Forwarding in Building a Cross-Cultural Virtual Team with Taiwanese Companies Pradana, Dywa Hanif; Bertha Sri Eko; Rismi Juliadi
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.680

Abstract

Advancements in communication technology have opened up opportunities for companies to engage in virtual business collaborations. Establishing cross-cultural virtual teams and devising effective strategies for their operation can significantly benefit companies. The research aims to explore the challenges and hurdles faced when working in cross-cultural virtual teams, strategies for forming and managing such teams, as well as communication accommodation strategies within them. Communication Accommodation Theory serves as the theoretical framework, utilizing a descriptive qualitative approach through case study methodology. In-depth interviews were conducted for data collection. Findings reveal the implementation of convergence accommodation strategies by each virtual team studied, particularly exemplified by Inko Forwarding. The company aims to nurture business relationships with agents to achieve specific objectives by establishing networks. To succeed in these endeavors, understanding cultural nuances and employing Communication Accommodation Theory strategies to enhance communication quality within virtual teams are crucial.
Strategy of Cultural Adaptation of Foreign Teachers in Multicultural Classrooms at Springfield Laurin Violentika Halim; Bherta Sri Eko Murtiningsih; Rismi Juliadi
ULTIMA Comm Vol 16 No 2 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

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Abstract

The cultural differences between foreign teachers and local students in multicultural classrooms impact teaching methods, communication styles, student-teacher interactions, and teaching preferences, affecting the effectiveness of learning. Studies on culture and educational communication in these settings are limited. This study investigates the cultural adaptation strategies of foreign teachers in multicultural classroom environments at Springfield High School. Utilizing Young Yun Kim's cultural adaptation theory framework, this research explores how foreign teachers at Springfield High School, an Indonesian school with an international curriculum, adjust in a collective educational setting, through a qualitative approach involving interviews with three participants and direct observations, employing a descriptive case study method. The findings highlight that foreign teachers' cultural adaptations involve key factors such as empathy, openness, flexibility, and support from the school environment. The model of cultural adaptation identified in this research is acculturation. This study contributes to the field of cross-cultural educational communication by emphasizing that foreign teachers need to understand the cultural backgrounds of local students to foster positive and meaningful interactions that enhance learning. The implications of this research include guiding the development of intercultural training programs designed to support foreign teachers and improve educational outcomes in multicultural classrooms. It underscores the importance of cultural competence among teachers working in these diverse environments.
Co-Authors Bertha Sri Eko Bherta Sri Eko Murtiningsih Laurin Violentika Halim Pasandaran, Camelia Catharina Pradana, Dywa Hanif Sorta Yocevina Putri Rumapea