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All Journal Jurnal Manajemen Keuangan Syariah
Munsarida Munsarida
UIN Sulthan Thaha Saifuddin Jambi
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PERILAKU KONSUMEN DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIMAH PADA ONLINE SHOP sherly novita; Efni Anita; Novi Mubyarto; Munsarida Munsarida
Manajemen Keuangan Syariah Vol. 2 No. 1 (2022): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (814.907 KB) | DOI: 10.30631/makesya.v2i1.1215

Abstract

This study aims to determine the effect of consumer behavior and consumer satisfaction on purchasing decisions. This study uses quantitative methods and the type of data used is primary data, which is obtained from the results of distributing online questionnaires to respondents. These results can be seen partially. (T test) between Consumer Behavior and Consumer Satisfaction with Purchase Decision shows the value of tcount 4.107 > ttable 1.986. Between Consumer Satisfaction with Purchase Decision shows the value of tcount 5,208 < ttable 1,986. Simultaneously, this is evidenced by the results of fcount of 32,000>ftable with a significant value (sig) of 0.000. Because the sig value is much smaller than 0.05, the regression model can be used to predict that consumer behavior and consumer satisfaction simultaneously affect purchasing decisions. While the most dominant variable influencing purchasing decisions is customer satisfaction with a significant value obtained of 0.000 <0.05
pengaruh kepuasan dan kepercayaan green product pertamax ron 92 terhadap keputusan pembeliandi pertashop olak kemang Hoirul Tamimi; Titin Agustin Nengsih; Nurlia Fusfita; Munsarida Munsarida
Manajemen Keuangan Syariah Vol. 3 No. 2 (2023): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v3i2.1818

Abstract

The purpose of this study was to analyze the purchasing decisions at Pertashop Olak Kemang on the influence of satisfcation and trust. This research was conducted based on the current phenomenon, namely Pertamax RON 92 sales have decreased in the period November 2021 to October 2022. The subjects of this study were consumers of Pertamax RON 92. The samples in this study consisted of 100 renspondents distributed using the questionnaire survey method, then processed using multiple linear regression method. The results of this study partially the satisfaction variable and the trust variable jointly influence the purhasing decision at the Olak Kemang shop. From the results of the study simultaneously the satisfaction variable and the trust variable together have a significant effect on purchasing decisions at the Pertashop Olak Kemang.Keywords: Satisfaction, Trust, Purchasing Decisions.
Co-Authors Efni Anita Hoirul Tamimi Novi Mubyarto Nurlia Fusfita sherly novita Titin Agustin Nengsih