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All Journal Jurnal Manajemen Keuangan Syariah Jurnal Ilmiah Ekonomi dan Manajemen
Neneng Sudharyati
UIN Sulthan Thaha Saifuddin Jambi
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PELUANG DAN TANTANGAN AGEN ASURANSI DALAM MENINGKATKAN NASABAH ASURANSI SYARIAH (STUDI PADA PT. PRUDENTIAL SYARIAH CABANG JAMBI) Dessy Anggraini; Neneng Sudharyati
Manajemen Keuangan Syariah Vol. 3 No. 1 (2023): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.154 KB)

Abstract

This study aims to determine the opportunities and challenges of agents in marketing sharia insurance products at PT. Prudential Syariah Jambi Branch. This type of research is qualitative research. The data used is primary data obtained from the company PT. Prudential Syariah Jambi Branch. Population of 373 customers during 2013-2022. The analysis used is swot analysis, swot analysis is the systematic identification of various factors to formulate company strategy. Strengths, Weaknesses, Opportunities and Threats are the company's strategic factors that need to be analyzed in the current conditions. The research results used strengths (1.69), weaknesses (1.85), opportunities (1.82), and threats (1.65). So it can be concluded that opportunities and challenges have the same risk, so that the company PT. Prudential Syariah Jambi Branch must prepare the right strategy for agents in increasing customers and marketing sharia insurance products.
PENGARUH LITERASI KEUANGAN SYARIAH DAN SHARIAH GOVERNANCE TERHADAP KEPUTUSAN MAHASISWA DALAM BERINVESTASI DI PASAR MODAL SYARIAH Patonatu Vikria; Efni Anita; Neneng Sudharyati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2024): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i3.1059

Abstract

This research aims to analyze the influence of sharia financial literacy and sharia governance on students' decisions to invest in the sharia capital market. The objects of this research are members of the GIS (Sharia Investment Gallery) Faculty of Islamic Economics and Business, Sulthan Thaha Saifuddin State Islamic University, Jambi. The method used is multiple linear regression analysis with data processing using SPSS version 27. The independent variables in this research are sharia financial literacy and sharia governance, while the dependent variable in this research is students' decisions to invest in the sharia capital market. The results of the research show that the independent variables (Sharia financial literacy and Sharia governance) simultaneously have a significant effect on student decisions. Then, partially sharia financial literacy and sharia governance also have a significant influence on students' decisions to invest in the sharia capital market.
Co-Authors Dessy Anggraini Efni Anita Patonatu Vikria