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All Journal JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Manajemen Informatika & Teknologi Fokus Abdimas
Aftuqa Sholikatur Rohmania
Universitas Sains dan Teknologi Komputer
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Menilai Peran Pemasaran Pada Pengumuman Laba: Respon Pasar Saham Terhadap Kejutan Metrik Pemasaran Aftuqa Sholikatur Rohmania; Ronaldo Aprili
Jurnal Manajemen Informatika & Teknologi Vol 3 No 1 (2023): Mei : Jurnal Manajemen Informatika & Teknologi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mifortekh.v3i1.318

Abstract

Introduction/Main Objective: Studi ini berusaha untuk menilai dampak kinerja perusahaan pada metrik pemasaran yang melebihi ekspektasi analis konsensus pada metrik pemasaran yaitu kejutan metrik pemasaran pada pengembalian pasar saham. Background Problem : Quarterly earnings announcements adalah peristiwa penting dalam siklus hidup perusahaan, di mana perusahaan mengungkapkan informasi tentang pendapatan triwulanan mereka, dan investor memperbarui keyakinan mereka tentang kesehatan keuangan perusahaan secara keseluruhan. Novelty : Selanjutnya, penelitian ini menyoroti peningkatan efek variasi waktu dari kejutan metrik pemasaran sedangkan penurunan efek kejutan pendapatan. Terakhir, penelitian ini membandingkan kandungan informasi relatif dari kejutan metrik pemasaran dibandingkan dengan kejutan pendapatan di berbagai industri. Research Method: Penelitian ini menggunakan metodologi studi peristiwa pada saat pengumuman laba untuk menyelidiki reaksi pasar saham terhadap kejutan dalam metrik pemasaran. Menyadari bahwa tidak semua perusahaan secara sukarela mengungkapkan metrik pemasaran khusus industri mereka, hal yang sama dikoreksi menggunakan koreksi Heckman. Finding Result Temuan penelitian ini menunjukkan bahwa kejutan metrik pemasaran bertindak sebagai kabar baik bagi investor, ini menunjukkan bahwa kejutan metrik pemasaran industri telekomunikasi dan media lebih unggul daripada kejutan pendapatan dalam menjelaskan return saham. Conclusion : hasil penelitian ini menunjukkan dampak terhadap pengembalian saham bergantung pada sinyal alokasi sumber daya pemasaran perusahaan dan investor menyaring isyarat pengeluaran pemasaran yang tidak terduga. Temuan penelitian ini sangat penting bagi manajer pemasaran yang dapat memanfaatkan sumber daya secara efisien untuk mengalahkan ekspektasi pasar. Eksekutif pemasaran juga dapat memanfaatkan temuan ini dalam menetapkan akuntabilitas departemen pemasaran di pasar modal.
BUILDING RESILIENT AND INCLUSIVE MSMES: SYNERGIZING GOVERNMENT SUPPORT AND DIGITAL FINANCE ADOPTION Erlinda Sholihah; Aftuqa Sholikatur Rohmania; Risma Nurhapsari; Ahmad Zaenuri
JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Vol. 9 No. 2 (2025): JOURNAL OF APPLIED MANAGERIAL ACCOUNTING
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jama.v9i2.10671

Abstract

This paper focuses on understanding the role of government support and digital financial adoption mediated by financial inclusion affecting the financial performance of Central Java’s MSMEs. This paper’s quantitative explanatory approach design is based on the Resource-Based Theory (RBT). Data were collected from 220 MSME actors through a simple random sampling method and analyzed using SEM-PLS by SmartPLS. The results indicate that government support, digital financial adoption, and financial inclusion significantly affect financial performance directly and indirectly. Theoretically, this study contributes to developing the RBT theory and practically becomes a reference for stakeholders in formulating strategies to improve the financial performance of MSMEs based on digital technology.
Ibu Kreatif, Keluarga Produktif: Pemberdayaan Perempuan melalui Pemanfaatan Potensi Lokal dan Pemasaran Digital untuk Penguatan Ekonomi Keluarga di Desa Muntal, Gunungpati, Semarang Risma Nurhapsari; Erlinda Sholihah; Lukman Santoso; Dani Sasmoko; Aftuqa Sholikatur Rohmania
Fokus ABDIMAS Vol. 5 No. 1 (2026): April 2026
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/wccs7c14

Abstract

Women play an important role in strengthening household economic resilience; however, their potential is often not optimally utilized for productive economic activities. This condition was also identified among members of the PKK organization in Muntal Village, Patemon Subdistrict, Gunungpati District, Semarang City, who possess various local resources that can be developed into family-based business opportunities. Nevertheless, limited knowledge regarding local resource utilization, digital marketing, and business financial management has become a barrier to entrepreneurial development. This community service program aimed to enhance the capacity of PKK members through the utilization of local potential and digital marketing to strengthen family economic productivity. The program employed a participatory approach involving participants in needs assessment, educational sessions, interactive discussions, digital marketing training, and simple financial management assistance. The results demonstrated an improvement in participants’ understanding of local resource-based business opportunities, product innovation, social media marketing, and basic financial record-keeping. Furthermore, the program increased entrepreneurial motivation and self-confidence among participants to initiate and develop family-based businesses. The activity contributed positively to strengthening the role of women as drivers of family economic development and creating opportunities for sustainable micro-enterprise growth within the community. Therefore, women's empowerment through entrepreneurial capacity building and digital literacy can serve as an effective strategy for improving family economic independence and community welfare.
Co-Authors Ahmad Zaenuri Dani Sasmoko Erlinda Sholihah Lukman Santoso Risma Nurhapsari RONALDO APRILI