Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) ETAM: Jurnal Pengabdian kepada Masyarakat
Suramli
Politeknik Negeri Samarinda
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pelatihan Penerapan Aplikasi Akuntansi pada UPPKA Harlene Crochet di Kecamatan Samarinda Seberang Kristin Wulansari; Suminto; Suramli
Jurnal ETAM Vol. 3 No. 1 (2023): APRIL
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/etam.v3i1.382

Abstract

Adanya pemisahan pengelolaan keuangan dari pemiliknya dapat mendorong UMKM menjadi lebih mandiri. Perwujudan pengelolaan keuangan yang baik tentunya perlu didukung dengan penyusunan laporan keuangan sesuai dengan Standar Akuntansi EMKM (Entitas Mikro Kecil dan Menengah). Tetapi pada kenyataannya yang ditemukan pada UMKM UPPKA Harlene Crochet tidak melakukan pencatatan laporan keuangan. Dikarenakan banyak kendala dalam melakukan pelaporan keuangan sesuai Standar Akuntansi EMKM (Entitas Mikro Kecil dan Menengah). Selain itu UPPKA Harlene Crochet kesulitan jika harus menggunakan akuntansi dalam kegiatan bisnisnya. Hal ini juga dikarenakan tidak adanya sarana yang memudahkan dalam pencatatan laporan keuangan, serta asumsi susahnya menentukan debit kredit dalam sistem pelaporan keuangan untuk usaha mereka. Yang pada akhirnya transaksi keuangan hanya berdasarkan ingatan dan tanpa ada pemisahan yang jelas antara keuangan usaha dengan keuangan rumah tangga. Hal ini menyebabkan perkembangan usaha para anggota UPPKA Harlene Crochet khususnya dalam hal kinerja keuangan tidak dapat diketahui secara jelas karena tanpa catatan dan laporan yang baik evaluasi kinerja para anggota UPPKA Harlene Crochet tidak mudah untuk dilakukan. Maka Berdasarkan pertimbangan keterbatasan yang ada, diperlukan suatu aplikasi akuntansi yang sederhana dan mudah dioperasikan oleh para anggota UPPKA Harlene Crochet. Sehingga akan dilakukan pelatihan pemakaian aplikasi keuangan sederhana bernama Buku Kas, yang merupakan suatu sistem yang mengumpulkan, mencatat, menyimpan, dan mengolah data untuk menghasilkan laporan keuangan yang sesuai dengan Standar Akuntansi EMKM (Entitas Mikro Kecil dan Menengah).
THE INFLUENCE OF FOOD QUALITY, PRICE FAIRNESS, PRODUCT VARIETY, SERVICESCAPE, STORE BRAND IMAGE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION AND CUSTOMER SATISFACTION OF PIZZA HUT VISITORS IN SAMARINDA CITY Suramli; St Nurhasanah; Sarwo Eddy Wibowo; Usratul Maqfira
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.4796

Abstract

This study aims to analyze the influence of Food Quality, Price Fairness, Product Variety, Servicescape, and Store Brand Image on Repurchase Intention Mediated by Purchase Decision and Customer Satisfaction among Pizza Hut visitors in Samarinda City. In the increasingly competitive fast food restaurant industry, understanding the factors that drive purchasing decisions and customer satisfaction is crucial to foster customer loyalty. Through a quantitative approach, this study examines marketing variables such as product quality, fair prices, menu diversity, restaurant atmosphere, and brand image that can influence customer decisions and satisfaction which ultimately impact repurchase intentions. The results of this study are expected to provide theoretical contributions in the study of consumer behavior, as well as practical benefits for restaurant managers in developing more effective marketing strategies to retain customers and improve business performance. The results of the study indicate that price fairness, product variety, and store brand image have a significant effect on purchase decisions, while food quality and servicescape have no significant effect on purchase decisions. Furthermore, food quality, price fairness, product variety, and servicescape have a significant effect on customer satisfaction, while store brand image has no significant effect on customer satisfaction. In the final stage of the model, it was found that purchase decisions, customer satisfaction, and servicescape have a significant effect on repurchase intentions, while food quality, price fairness, and product variety have no significant direct effect on repurchase intentions. These findings indicate that purchase decisions and customer satisfaction play an important mediating variable in explaining the formation of Pizza Hut consumers' repurchase intentions.
Co-Authors Kristin Wulansari Sarwo Eddy Wibowo ST Nurhasanah Suminto Usratul Maqfira