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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bubungan Tinggi: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Bisnis dan Manajemen West Science Jurnal Abdimas Lamin
Sarwo Eddy Wibowo
Politeknik Negeri Samarinda
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Peran Persepsi Harga Dan Brand Image Terhadap Purchase Decision Produk Sepatu Dengan Merek Vans Irma Maria Dulame; I Wayan Gede Antok Setiawan Jodi; Ita Nurcholifah; Sarwo Eddy Wibowo; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5279

Abstract

The purpose of this study is to determine the effect of brand image and price perception partially or simultaneously on purchasing decisions. The type of research used is quantitative associative research. The subjects of this study were consumers of Vans shoes with a sample of 115 respondents. The data collection method uses a questionnaire. Analysis of the data used is descriptive analysis, the classic assumption test and multiple linear regression analysis. Hypothesis testing using the T test, F test, and R2Test. In this study it can be seen that partially, the brand image variable (X1) and price perception (X2) each have a significant effect on purchasing decisions (Y). Simultaneously, brand image (X1) and price perception (X2) significantly influence purchasing decisions (Y). The coefficient value of R2 by looking at the value of R Square 0.731 or 73.1%. Keywords: Brand Image, Price Perception, Purchase Decision
The Role of Customer Satisfaction and Brand Image on Customer Loyalty of Cellular Telecommunication Operator Company Sherry Adelia; Miranti Pradipta Utami; Sarwo Eddy Wibowo; Ratnawita; Sudianto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1059

Abstract

This study intends to examine the impact of brand image and customer satisfaction variables on Telkomsel Sim Card customers' customer loyalty (Y). Analysis is conducted using multiple linear regression. 60 participants made up the sample for this study, who were chosen from Telkomsel SIM Card users using a purposive sampling technique. The findings of this study suggest that brand image and customer satisfaction variables have an impact on customer loyalty at the same time. The findings of this study also demonstrate that customer happiness and brand image have a limited impact on customer loyalty. According to the adjusted R square analysis, brand image and customer happiness account for 60.1% of the relationship between customer loyalty and explanations, with other factors not included in the research model accounting for the remaining 39.9%.
Seminar Hasil Penelitian MBKM Dan Pengabdian Masyarakat Berbasis Penelitian pada Perguruan Tinggi Swasta 2021 Sarwo Eddy Wibowo; Eddy Soegiarto; Maya Preva Biantary
Jurnal Pengabdian Masyarakat Lamin Vol 2, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Samarinda

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Abstract

Pengabdian masyarakat merupakan kewajiban bagi setiap dosen dalam mengemban kegiatan Tridarma perguruan tinggi. Pengabdian masyarakat kali ini sangat berbeda jika dibandingkan dengan pengabdian tahun sebelumnya mengingat situasi dan kondisi masih pada masa pandemi Covid. Kemendikbud melalui program merdeka belajar kampus merdeka (MBKM) memberikan sebuah program penelitian dan pengabdian masyarakat yang ditujukan kepada kampus dan wajib untuk diseminarkan. Universitas 17 Agustus 1945 Samarinda merupakan perguruan tinggi swasta dibawah LLDIKTI wilayah 11 yang mendapatkan dana hibah untuk menyelenggarakan Penelitian dan pengabdian masyarakat sekaligus diseminarkan hasil temuan yang terjadi selama kegiatan ilmiah. Pengabdian masyarakat yang diselenggarakan mayoritas bertajuk wirausaha social dengan berkolaborasi dengan mitra yakni  komunitas masyarakat. Pasca menyelenggarakan kegiatan pengabdian masyarakat, tim dosen yang mendapatkan dana hibah pengabdian masyarakat akan melaksanakan seminar hasil dan membuat laporan kegiatan. Kegiatan ini dipresentasikan di hadapan reviewer yang berpengalaman dan kompeten di bidangnya. Berlokasi di Hotel Aston Samarinda Seminar hasil pengabdian masyarakat berbasis penelitian ini diselenggarakan dengan maksimal. Acara seminar hasil pengabdian masyarakat ini diselenggarakan baik secara daring dan luring. Peserta mendapatkan banyak masukan dan informasi terbaru melalui saran dan masukan. Apresiasi selanjutnya adalah memberikan hadiah bagi peserta tim pengabdian masyarakat yang memiliki topik dan implementasi kegiatan yang unggul dan berdampak bagi sosial ekonomi berkelanjutan.
Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia Suparman; Zunan Setiawan; Salamatun Asakdiyah; Sarwo Eddy Wibowo; Eva Yuniarti Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1682

Abstract

The dependent variable in this study is purchase decisions (Y), while the independent factors are celebrity endorser (X1), store environment (X2), and pricing (X3). Multiple linear regression analysis is the technique utilized for analysis. The sample for this study consisted of 60 participants who were chosen at random among customers. According to the study's findings, pricing, shop ambiance, and celebrity endorsers all have an impact on consumers' purchase decisions at the same time. The study's findings also indicate that the influence of pricing, shop ambiance, and celebrity endorsers on purchase decisions is only marginally significant. According to the coefficient of determination, the independent variables (celebrity endorser, shop ambiance, and price) had a 36.6% effect on the dependent variable (buy decision). 63.4%, meanwhile, is affected by other factors and is left out of this regression study.
Pengaruh Diversifikasi Produk, Promosi Penjualan, dan Reputasi Merek Terhadap Minat Beli Konsumen pada Industri Makanan dan Minuman di Bandung Yana Priyana; Sarwo Eddy Wibowo; Dasa Rahardjo Soesanto; Evaf Maulina
Jurnal Bisnis dan Manajemen West Science Vol 3 No 02 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i02.1150

Abstract

Penelitian ini menyelidiki pengaruh diversifikasi produk, promosi penjualan, dan reputasi merek terhadap niat beli konsumen dalam industri makanan dan minuman di Bandung, Indonesia. Sampel sebanyak 130 konsumen disurvei dengan menggunakan kuesioner terstruktur, dan analisis data dilakukan dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan hubungan positif yang signifikan antara diversifikasi produk, promosi penjualan, reputasi merek, dan niat beli konsumen. Diversifikasi produk, promosi penjualan, dan reputasi merek secara bersama-sama menjelaskan 76,3% dari varians niat beli konsumen. Analisis mediasi lebih lanjut mengungkapkan bahwa promosi penjualan dan reputasi merek memediasi sebagian hubungan antara diversifikasi produk dan niat beli konsumen. Temuan ini menggarisbawahi pentingnya inisiatif pemasaran strategis dalam membentuk perilaku konsumen dan mendorong keputusan pembelian dalam industri makanan dan minuman di Bandung.
Training in Business Ethics and Communication for The Barokah Samarinda Joint Business Group Christie Stephanie Piar; Muhammad Nawawi; Suramli Suramli; Armini Ningsih; Della Olivia Caterina Kalangit; Sarwo Eddy Wibowo
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 4 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i4.10994

Abstract

This community service activity was carried out on December 9, 2023, which aims to provide training and guidance to the Bersama Barokah Business Group located in Dadi Mulya Village, Samarinda Ulu District, Samarinda City, about the importance of ethics and business communication in running a form of business. The method used is counseling and simulation (educational approach), namely in this activity, knowledge transfer is carried out and group discussions are also carried out about the importance of communication ethics in running a business. The result of this activity is that participants gain knowledge and understanding of the benefits they will receive when implementing communication ethics in running a business. From the results of the evaluation of implementation methods, usefulness and duration of training, training participants revealed that business ethics and communication were able to improve the skills of KUB members in providing maximum service, both internally and externally to customers.
Co-Authors Abdurohim Abdurohim Armini Ningsih Christie Stephanie Piar Dasa Rahardjo Soesanto Della Olivia Caterina Kalangit Eddy Soegiarto Eva Yuniarti Utami Evaf Maulina Irma Maria Dulame Ita Nurcholifah Maya Preva Biantary Miranti Pradipta Utami Muhammad Nawawi Salamatun Asakdiyah SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Sudianto Suparman Suramli Suramli Yana Priyana Zunan Setiawan