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All Journal Jurnal Dinamika Sosial Budaya Fusion : Jurnal Pengabdian Kepada Masyarakat
Makromatul Afifah Nasution
Universitas Muhammadiyah Sumatera Utara
Arts Humanities Education Public Health Social Sciences Other

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Pelatihan dan Pendampingan Penggunaan Digital Marketing kepada Pelaku UMKM di Desa Saentis Kabupaten Deli Serdang Makromatul Afifah Nasution; Ahmad Afandi
Fusion: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2022): September
Publisher : peduli riset dan pengabdian masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.976 KB)

Abstract

SMEs in Indonesia have become an important part of the economic system in Indonesia. This is because SMEs are business units that are more numerous than large-scale industrial businesses and have the advantage of absorbing more labor and also being able to accelerate the process of equity as part of development. One of the SMEs located in Saentis Village, Deli Serdang Regency, is fried food, cosmetics and glassware. Each of these businesses has a characteristic that distinguishes it from other businesses. But these businesses still have limitations that become problems, such as their marketing strategies that are still not well organized. In this case, digital marketing is the right solution that must be done by MSME business actors. Digital marketing is the right solution because it can reach consumers more broadly and quickly
Upaya memasyarakatkan astronomi melalui OIF Goes To School di Sekolah MIN 12 Medan Hariyadi Putraga; Nur Nilam Sary Panjaitan; Makromatul afifah Nasution; Marataon Ritonga; Arwin Juli Rakhmadi
Jurnal Dinamika Sosial Budaya Vol. 26 No. 1 (2024): Juni (2024)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jdsb.v26i1.8832

Abstract

Astronomi lahir dari kebutuhan masyarakat dalam pencarian penanda waktu dan arah. Namun, masyarakat sendiri belum banyak yang mengenal fenomena astronomi dan cenderung lupa bahkan tidak mengetahui tentang fenomena tersebut. Upaya mengenalkan astronomi kepada masyarakat merupakan salah satu solusi yang dilakukan oleh peneliti yang bekerjasama dengan OIF UMSU masih sebatas di sekolah dilakukan dengan memanfaatkan Program OIF Goes to School di Kota Medan. Program yang dilakukan adalah Sosialisasi dan mengedukasi masyarakat tentang fenomena astronomi, pengamatan matahari dengan teleskop dan kacamata matahari, serta instrumen Astronomi lainnya yang dibawa saat kegiatan berlangsung. Dari program yang dilakukan, masyarakat memberi respon melalui kuisioner dengan skala likert. Respon masyarakat sangat baik, dengan nilai rata-rata sebesar 3,71. Sebanyak 96% responden menyatakan perlu selalu diadakan kegiatan ini kembali.
Co-Authors Ahmad Afandi Arwin Juli Rakhmadi Hariyadi Putraga Marataon Ritonga Nur Nilam Sary Panjaitan