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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Pariwisata Tourista
Asrofi Asrofi
Program Diploma Kepariwisataan, Universitas Merdeka Malang
Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Komunikasi Dan Customer Service Terhadap Peningkatan Kepuasan Pelanggan Verlila Ramadani; Anisa Zuhria Sugeha; Dhita Paramita Anggraini; Asrofi Asrofi; Andini Risfandini
Jurnal Perhotelan, Destinasi Wisata, Perjalanan Wisata (Jurnal Tesla) Vol 2, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (683.551 KB) | DOI: 10.26905/jt.v2i2.8421

Abstract

Ciliwungcamp merupakan salah satu perusahaan di Kota Malang yang berfokus pada penyediaan jasa, sarana dan prasarana yang mendukung aktivitas outdoor. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi customer service terhadap peningkatan kepuasan pelanggan. Penelitian ini adalah penelitian deskriptif kuantitatif dimana data diperoleh dari responden yang telah mengunjungi Ciliwungcamp sebanyak 87 reponden, teknik pengumpulan data yang digunakan ketika melakukan penelitian ini adalah kuesioner, serta teknik analisis data menggunakan analisis regresi linear berganda, uji asumsi klasik dan uji hipotesis. Hasil penelitian menunjukkan bahwa komunikasi yang dilakukan customer service berpengaruh terhadap peningkatan kepuaan pelanggan.
Pengaruh Penggunaan Whatsapp Terhadap Kemampuan Bahasa Indonesia Yang Baik dan Benar (Studi Kasus Pada Mahasiswa Kelas 4g Fti Unmer Malang Asrofi Asrofi; Avelina Apridiani
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Indonesia is the 3rd country with the most WhatsApp users out of 11 countries in 2023 with a percentage of 92.1% users. With this large population of users, WhatsApp is one of the most influential social media and much loved by the people of Indonesia. Likewise, students in Indonesia in this digital era have used the WhatsApp application for their communication needs with campus friends, family and other acquaintances. This also applies to students in the 4G class of the Faculty of Information Technology, Merdeka University Malang. The purpose of writing this article is to find out and describe the proper and correct use of Indonesian in the communication process via WhatsApp application with the object of research being conducted by 4G class students of Fti UNMER Malang. The author uses a qualitative descriptive research method, data collection techniques carried out by distributing questionnaires through the Google form link which can be accessed by 4G class students of FTI UNMER Malang. The results of this study show that WhtasApp has a positive and negative influence on good and correct Indonesian language skills.
Diversification of Regional Specialty Products: Ladu As Typical Tourist Destinations in Batu City Rhiza Eka Purwanto; Asrofi Asrofi Asrofi; Gilang Sandhubaya
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 6, No 1 (2023): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v6i1.4070

Abstract

 Culinary businesses, especially regional snacks, are being optimized to boost tourist shopping in tourist destinations, one of which is the city of Batu. Batu City actually has typical snacks of the Gunungsari archipelago which are snacks and are known as Ladu. However, the production of Ladu snacks is currently starting to be limited, this is due to the lack of interest of tourists in buying this Ladu product. This research was conducted to find out how the right diversification strategy in increasing and adding variants of Ladu products in order to increase the purchasing power of tourists. The methodology in this study uses qualitative descriptive analysis through observation, interviews and documentation studies. The results of this study show that ladu snacks are produced and distributed by producers to second parties without paying attention to good packaging. The lack of knowledge and development in production makes Ladu snack products less varied both in terms of shape and toppings. This can be seen from the small availability of ladu snacks in several souvenir shops typical of Batu.             The strategy needed to diversify snacks is to use a horizontal concentric type, which is an effort to increase product diversity to increase profitability and achieve higher sales volumes than existing products. Various variants of ladu snacks produced have a sweet and salty taste with chocolate toppings, and cheese. Diversification Strategy is an alternative choice in producing variants of snack products that are of interest to visitors. Thus the visitors will have more choices in determining the choice of taste of ladu snacks.
Co-Authors Andini Risfandini ANISA ZUHRIA SUGEHA Avelina Apridiani Dhita Paramita Anggraini Gilang Sandhubaya Rhiza Eka Purwanto Verlila Ramadani