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All Journal Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Masyarakat Madani Indonesia
Rhiza Eka Purwanto
Universitas Merdeka Malang
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Diversification of Regional Specialty Products: Ladu As Typical Tourist Destinations in Batu City Rhiza Eka Purwanto; Asrofi Asrofi Asrofi; Gilang Sandhubaya
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 6, No 1 (2023): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v6i1.4070

Abstract

 Culinary businesses, especially regional snacks, are being optimized to boost tourist shopping in tourist destinations, one of which is the city of Batu. Batu City actually has typical snacks of the Gunungsari archipelago which are snacks and are known as Ladu. However, the production of Ladu snacks is currently starting to be limited, this is due to the lack of interest of tourists in buying this Ladu product. This research was conducted to find out how the right diversification strategy in increasing and adding variants of Ladu products in order to increase the purchasing power of tourists. The methodology in this study uses qualitative descriptive analysis through observation, interviews and documentation studies. The results of this study show that ladu snacks are produced and distributed by producers to second parties without paying attention to good packaging. The lack of knowledge and development in production makes Ladu snack products less varied both in terms of shape and toppings. This can be seen from the small availability of ladu snacks in several souvenir shops typical of Batu.             The strategy needed to diversify snacks is to use a horizontal concentric type, which is an effort to increase product diversity to increase profitability and achieve higher sales volumes than existing products. Various variants of ladu snacks produced have a sweet and salty taste with chocolate toppings, and cheese. Diversification Strategy is an alternative choice in producing variants of snack products that are of interest to visitors. Thus the visitors will have more choices in determining the choice of taste of ladu snacks.
Pemberdayaan Gen Z di Desa Poncokusumo melalui Wisata Digital: Pengembangan Papan Interpretasi dan Aplikasi Self-Guided Tour Berbasis Teknologi Adisti Safrilia; Rhiza Eka Purwanto; Saudah Saudah; Mochammad Bagus Rendy Setiawan; Onny Neila Renata
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/ebm2sb53

Abstract

Desa Poncokusumo merupakan pintu gerbang menuju kawasan Taman Nasional Bromo Tengger Semeru dan memiliki potensi wisata alam, agro, dan budaya yang besar. Namun, kapasitas pengelolaan wisata dan penyediaan informasi edukatif bagi wisatawan masih terbatas, sehingga diperlukan inovasi berbasis teknologi untuk meningkatkan kualitas pengalaman berwisata. Program pengabdian ini bertujuan memperkuat pengelolaan desa wisata melalui pemberdayaan generasi muda dan pengembangan media interpretasi digital. Metode yang digunakan meliputi Participatory Rural Appraisal (PRA), survei lapangan, Focus Group Discussion (FGD), pelatihan teknologi, serta penyusunan draft masterplan digital tourism. Keluaran utama kegiatan ini mencakup: (1) perumusan visi–misi bisnis plan wisata digital, (2) pemasangan papan interpretasi digital berbasis QR Code di titik strategis, (3) pengembangan aplikasi self-guided tour berisi narasi multimedia dan rute wisata mandiri, dan (4) penyusunan draft awal masterplan digital tourism yang memetakan potensi wisata, rute edukatif, dan kebutuhan fasilitas pendukung. Program ini memberikan dampak sosial dan ekonomi berupa peningkatan kolaborasi antargenerasi, penguatan literasi digital masyarakat, serta pertumbuhan pendapatan UMKM lokal. Hasil program menunjukkan bahwa penerapan smart tourism berbasis komunitas efektif dalam memperkaya pengalaman wisatawan, memperluas akses informasi, serta mendukung pengelolaan desa wisata secara mandiri dan berkelanjutan. Model ini dapat direplikasi ke desa wisata lain yang tengah bertransformasi menuju wisata digital.
Co-Authors Adisti Safrilia Asrofi Asrofi Gilang Sandhubaya Mochammad Bagus Rendy Setiawan Onny Neila Renata SAUDAH SAUDAH