ASMIRIN NOOR
Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya

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PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PT BUSINESS TRAINING AND EMPOWERING MANAGEMENT SURABAYA ASMIRIN NOOR
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 8 No 1 (2015): JUMPA Volume 8 Nomor 1 Tahun 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.294 KB) | DOI: 10.58431/jumpa.v8i1.36

Abstract

Human resources is one of the most important assets and have a direct impact on an organization. To improve the performance of employees is through employee development, namely the holding of reward and punishment. This study aims to determine which of dominant influence on the performance of employees of PT Business Training And Empowering Management Surabaya. Using purposive sampling method, to choose direct all employees as many as 34 people. Data collection methods used were questionnaires, interviews, and documentation. The analytical method used is the method of multiple linear regression analysis From the results of multiple linear regression analysis stated that the variable reward and punishment simultaneously affect the performance of employees of PT Business Training And Empowering Management Surabaya. In partial, reward (X1) and punishment (X2) effect on the performance of employees of PT PT. Business Training And Empowering Management Surabaya.
FAKTOR INTERNAL DAN EKSTERNAL YANG MEMPENGARUHI KEPUTUSAN CALON MAHASISWA BARU DALAM MEMILIH PERGURUAN TINGGI SWASTA DI KOTA SURABAYA Asmirin Noor; Pierre Patarianto
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 8 No 1 (2015): JUMPA Volume 8 Nomor 1 Tahun 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.536 KB) | DOI: 10.58431/jumpa.v8i1.56

Abstract

Most of private universities in the city of Surabaya, which increasingly lead to competition among private universities become more stringent. Currently private college education is required to be able to optimize the number of new students each year to exist. Many factors affect prospective students in choosing a college. Internal factors, namely Product (Image Campus, System and Concept Learning, Accreditation Status and Lecturer professional), Price (Low Cost, Payment Terms, Pieces Bea Education and Scholarship), place (library, Conditions Building, Completed facility, Environmental conditions Campus and Campus Services) and Promotion (Successful Alumni and guarantee getting a job) and external factors such as the Effects of Family, Social Class, Culture and the Reference Group. Internal independent variable factor that consists of product and promotion significantly influence the decision to buy at STIE Mahardhika Surabaya. External independent variable factor that consists of family influence, culture and reference group significantly influence the decision to buy at STIE Mahardhika Surabaya. The independent variable variable product is the dominant influence on the decision to buy at STIE Mahardhika Surabaya
Pengaruh Kualitas Pelayanan, Persepsi Resiko dan Marketing terhadap Kepuasan Pelanggan pada CV. Body Repair Surya Jaya Motor Sidoarjo Lailatul Maghfiroh; Ririn Andriana; Asmirin Noor
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.14252

Abstract

Kualitas pelayanan, persepsi risiko, serta marketing terhadap kepuasan pelanggan pada CV Body Repair Surya Jaya Motor. Latar belakang penelitian ini didasarkan pada pentingnya peningkatan kepuasan pelanggan di tengah persaingan industri jasa perbaikan kendaraan, yang dipengaruhi oleh kualitas pelayanan yang diberikan, persepsi pelanggan terhadap risiko, serta penerapan marketing dalam memberikan kemudahan layanan. Penelitian ini melibatkan pendekatan kuantitatif yang berfokus pada metode survei. Populasi dalam penelitian ini ialah semua pelanggan CV Body Repair Surya Jaya Motor yang jumlahnya tidak diketahui secara pasti (infinite population). Penentuan sampel menggunakan rumus Lemeshow sehingga diperoleh jumlah sampel minimal 96 responden. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert lima poin. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian mengindikasikan bahwa dari segi parsial kualitas pelayanan, persepsi risiko, serta marketing berpengaruh terhadap kepuasan pelanggan. Dari segi simultan, kualitas pelayanan, persepsi risiko, dan marketing berpengaruh signifikan terhadap kepuasan pelanggan CV Body Repair Surya Jaya Motor. Dengan demikian, peningkatan kualitas pelayanan, pengelolaan persepsi risiko yang baik, serta optimalisasi penerapan marketng dapat meningkatkan kepuasan pelanggan. Hasil penelitian ini diharapkan menjadi masukan bagi perusahaan dalam meningkatkan kualitas layanan dan strategi bisnis yang berorientasi pada kepuasan pelanggan.