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All Journal KAREBA : Jurnal Ilmu Komunikasi Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business Economics and Business Journal
Djabir Hamzah, Djabir
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PEMANFAATAN INTERNET SEBAGAI MEDIA PROMOSI PEMASARAN PRODUK LOKAL OLEH KALANGAN USAHA DI KOTA MAKASSAR Hamzah, Djabir; Nadjib, Muhammad
KAREBA : Jurnal Ilmu Komunikasi Vol.2 No.1 Januari - Maret 2013
Publisher : KAREBA : Jurnal Ilmu Komunikasi

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Abstract

Abstrak Penelitian ini bertujuan untuk mendapatkan gambaran pemanfaatan media internet oleh para pengusaha untuk memasarkan produk-produk pakaian jadi yang mereka tawarkan, disamping itu juga untuk mengetahui berbagai manfaat ikutan internet dalam memasarkan produk pakaian di Makassar. Hasil penelitian Pemanfaatan Internet Sebagai Media Promosi Pemasaran Produk lokal Oleh Kalangan Usaha Di Kota Makassar menyimpulkan bahwa : Pengusaha produk lokal memanfaatkan media internet dengan melakukan advertising, Sales promotion, direct marketing, dan personal selling terhadap produk-produk mereka di internet karena dapat melakukan pemasaran secara cepat, Para pengusaha merasakan manfaat yang sangat besar dengan menggunakan media internet dibandingkan secara kovensional karena dapat mengurangii jumlah biaya dan waktu yang dikeluarkan dalam proses penjualan produk-lokal, Pembelian baju kaos didominasi oleh anak muda sedangkan orang tua lebih memilih produk sutera untuk keperluan yang bersifat formal, dan saat ini para pengusaha produk baju kaos sudah banyak menggunakan internet, tetapi pengusaha produk sutera masih sangat minim yang menggunakan media internet dalam penawaran produk sutera.Abstract The aim of this research study to get an overview of media use of the Internet by entrepreneurs to market their apparel products they offer, as it also to know the various benefits of follow-up internet in marketing their apparel products in Makassar. Utilization of research results Internet Marketing Promotional Products For local media circles By Business In Makassar concluded that: (i) Employers of local products by utilizing the Internet media advertising, sales promotion, direct marketing, and personal selling of their products on the internet because it can do marketing quickly, (ii) the employer felt tremendous benefit by using the internet compared to Conventional media as it can at reducing the amount of costs and time spent in the process of selling local products, (iii) Purchase T-shirt while dominated by young people parents prefer silk products for the purposes of which is formal, and now T-shirt entrepreneurs have a lot of products using the internet, but employers are still very minimal silk products using internet media in silk product offerings. 
REPUTASI PERUSAHAAN DAN REAKSI INVESTOR (STUDI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA) Jao, Robert; Hamzah, Djabir; Laba, Abdul Rakhman; Mediaty, Mediaty
SEIKO : Journal of Management & Business Vol 3, No 2 (2020): January-Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.847 KB) | DOI: 10.37531/sejaman.v3i2.597

Abstract

Tujuan penelitian ini adalah untuk menginvestigasi pengaruh reputasi perusahaan terhadap reaksi investor. Populasi yang digunakan adalah seluruh perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) dengan periode penelitian tahun 2015-2018. Jumlah sampel sebanyak 32 perusahaan atau 128 observasi yang dipilih dengan metode purposive sampling dan menggunakan data sekunder yaitu harga penutupan saham dan corporate image index bagi perusahaan yang termasuk dalam Indonesia's Most Admired Company. Metode analisis yang digunakan adalah analisis regresi. Hasil analisis menunjukkan reputasi perusahaan memiliki pengaruh positif signifikan terhadap reaksi investor. Kata-kata kunci: reputasi perusahaan, reaksi investor
THE EFFECT OF BIG FIVE PERSONALITY ON EMPLOYEE PERFORMANCE THROUGH BEHAVIOR ORGANIZATIONAL CITIZENSHIP IN DINAS SOCIAL SOUTH SULAWESI PROVINCE Hermawan, Andi Sri; Hamzah, Djabir; Lasise, Sumardi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 3 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i3.339

Abstract

This study aims to explain and analyze: 1). The effect of extraversion on Organizational Citizenship Behavior of employees; 2). The effect of Neuroticism on the Performance of Organizational Citizenship Behavior of Employees; 3) The influence of Openness to Experiences on Organizational Citizenship Behavior for Employees; 4). The influence of Agreablenes on Organizational Citizenship Behavior for employees; 5). The effect of Conscientiousness on Employee Organizational Citizenship Behavior; 6). Direct and indirect directors extraversion of employee Performance; 7). The direct and indirect influence of neuroticism on Employee Performance; 8). The direct and indirect influence of Openness to Experiences on Employee Performance; 9). The direct and indirect influence of Employee Performance Agreablenes; 10). Direct and indirect effect of Conscientiousness on Employee Performance; 11). The effect of Organizational Citizenship Behavior on Employee Performance This type of research is quantitative research with SEM (Structural Equation Model) method which looked for the relationship between variables. While the steps were taken consisted of determining the structural model, followed by setting the measurement model, combining data and checking, pretest validity and reliability, determining the path analysis model, collecting models and analyzing with IBM-SPSS AMOS 22, testing the fit test model, if possible to re-check the model, and then interpreted the results of data processing. The results showed that: 1). The extract significantly affects OCB; 2). Neuroticism has a significant effect on OCB: 3). Openness to Experiences influence OCB; 4). Agreeableness has a significant effect on OCB; 5). Conscientiousness has no significant effect on OCB; 6). Direct extract does not have a significant effect on performance and has a significant indirect effect on performance; 7). Slim neuroticism has no significant effect on performance and has a significant indirect effect on performance; 8). Openness to Experiences directly has no significant effect on performance and indirectly significant effect on performance; 9) Agreeableness has a significant direct and indirect significant impact on performance; 10) Conscientiousness has no significant effect both directly and indirectly on performance; 11) OCB has a significant effect on performance.
The Influence of Work-Life Balance and Motivation on Employee Performance Across All Districts in The Island of Sebatik Octhaniaz, Cynthia; Hamzah, Djabir; Hendragunawan
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.82

Abstract

The purpose of this study is to analyze the influence of work-life balance on employee performance The purpose of this study is to analyze the influence of work-life balance on employee performance with motivation as a moderator. The study aims to determine and analyze whether motivation plays a role in improving employee performance across all districts in the island of Sebatik, as well as to determine and analyze whether motivation moderates the relationship between work-life balance and employee performance in all districts in the island of Sebatik. The research method used in this study is quantitative research. The population in this study consists of all Civil Servants in all districts on the island of Sebatik, totaling 110 employees. The sampling method used is census technique, which includes all 110 elements being investigated. Therefore, it analyzes all objects, all indicators, all events, and incidents. The data used in this study is primary data, collected through the distribution of questionnaires. The data analysis technique used in this study is quantitative data analysis using statistical methods. The statistical method used is Partial Least Square (PLS). The research findings indicate that there is a significant positive influence of motivation on improving employee performance across all districts in the island of Sebatik. However, motivation does not moderate the relationship between work-life balance and employee performance in all districts on the island of Sebatik. Therefore, motivation is not a moderating variable in this study. This means that motivation cannot strengthen or weaken the relationship between work-life balance and employee performance.
Co-Authors Andi Asirah Hendragunawan Hermawan, Andi Sri Laba, Abdul Rakhman Lasise, Sumardi Mediaty Muhammad Idrus Taba Muhammad Nadjib, Muhammad Octhaniaz, Cynthia Robert Jao