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All Journal Jurnal Konseling dan Pendidikan Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan eProceedings of Art & Design
Gema Ariprahara
Telkom University
Arts Humanities Decision Sciences, Operations Research & Management Education Other

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CULTURAL MEMORY AND VISUAL BRANDING IN TRADITIONAL CULINARY DISPLAY OF URBAN BANDUNG Ariprahara, Gema; Sunarmi; Handriyotopo
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 1 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i1.9095

Abstract

This study investigates Padang Ampera restaurants in Bandung as visual archives of Minangkabau cultural memory, navigating urbanization and consumer culture through visual branding. Using a qualitative interdisciplinary approach integrating cultural memory, visual branding, and urban design, it examines design elements like façades, paluang, and ornamentation in Bunga Tanjung, Salero Bagindo, and Saudara Kembar. Findings reveal that these elements enhance authenticity and emotional resonance, preserving Minangkabau identity while appealing to urban lifestyles. The study proposes a cultural branding model that weaves memory, identity, and storytelling, contributing to design practices that balance heritage and modernity. This model supports sustainable cultural preservation in urban culinary spaces but is limited by its focus on Bandung, suggesting broader regional studies. The research advances understanding of how visual branding and culinary display sustain cultural heritage in dynamic urban contexts
Diaspora on display: a semiotic exploration of minangkabau visual identity in warung makan padang ampera across jawa Ariprahara, Gema; Sunarmi; Handriyotopo
Jurnal Konseling dan Pendidikan Vol. 14 No. 1 (2026): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1184900

Abstract

This study examines how Minangkabau cultural identity is visually constructed and negotiated through the storefront displays of Warung Makan Padang Ampera (WMPA) in Java’s rantau (migration) context. Using a qualitative multi-site design, we documented 60 WMPA storefronts in Bandung, Yogyakarta, and Malang through systematic photography and field notes, complemented by photo-elicitation interviews with owners. Visual data were analyzed using Barthes’ tri-level semiotic framework (denotation, connotation, and myth) to identify recurrent signs and the cultural narratives they stabilize. The findings reveal a consistent set of identity anchors marawa color codes, Minangkabau roofline (gonjong) icons, and open paluang/stacked-plate showcases while typography, façade composition, and material treatments adapt to local urban constraints and market positioning. Beyond mapping recurring elements, the study argues that WMPA visual branding functions as a model of vernacular modernity, where recognizability is secured through stable anchors while urban viability is achieved through flexible, street-level adaptation. The significance of these findings lies in extending cultural branding and vernacular aesthetics scholarship from corporate and heritage settings to everyday micro-entrepreneurial foodscapes, showing how cultural identity and trust cues are maintained and recalibrated in ordinary commercial environments. Methodologically, this research contributes by operationalizing Barthes’ tri-level analysis for food-stall storefronts, offering a replicable protocol for interpreting visual identity in informal urban commerce.
Co-Authors Adnan, Farrel Al-Ghaniyy, Ibnu Rasyiid Alifba Azzuri, Gian Darma Perkasa, M Riza Darmawan, Gilland Savero Ekadarta, I Gede Gema Fitriani, Neni Hambali, Muhammad Azriel Allaika Handriyotopo Handriyotopo hidayattuloh, muhammad Hidayatulloh, M. Huwaida, Hasna Zulfa Ira Wirasari Mohammad Firman, Mohammad Muthmainnah, Ligar Nabighah, Indiana Dhiya Najmilla, Nadien Nur Fadhillah, Hasan Putri, Adelia Rahma Putri, Ghina Safira Rahmiati Aulia Rusydayasmin, Hana Aghnia Septian, Muhammad Rizaky Sinaga, April Ledia Sonson Nurusholih Sunarmi Zamilah, Firdha Aulia