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All Journal Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan eProceedings of Art & Design
Gema Ariprahara
Telkom University
Arts Humanities Decision Sciences, Operations Research & Management Other

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CULTURAL MEMORY AND VISUAL BRANDING IN TRADITIONAL CULINARY DISPLAY OF URBAN BANDUNG Ariprahara, Gema; Sunarmi; Handriyotopo
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 1 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i1.9095

Abstract

This study investigates Padang Ampera restaurants in Bandung as visual archives of Minangkabau cultural memory, navigating urbanization and consumer culture through visual branding. Using a qualitative interdisciplinary approach integrating cultural memory, visual branding, and urban design, it examines design elements like façades, paluang, and ornamentation in Bunga Tanjung, Salero Bagindo, and Saudara Kembar. Findings reveal that these elements enhance authenticity and emotional resonance, preserving Minangkabau identity while appealing to urban lifestyles. The study proposes a cultural branding model that weaves memory, identity, and storytelling, contributing to design practices that balance heritage and modernity. This model supports sustainable cultural preservation in urban culinary spaces but is limited by its focus on Bandung, suggesting broader regional studies. The research advances understanding of how visual branding and culinary display sustain cultural heritage in dynamic urban contexts
Co-Authors Adnan, Farrel Al-Ghaniyy, Ibnu Rasyiid Alifba Azzuri, Gian Darma Perkasa, M Riza Darmawan, Gilland Savero Ekadarta, I Gede Gema Fitriani, Neni Hambali, Muhammad Azriel Allaika Handriyotopo Handriyotopo hidayattuloh, muhammad Hidayatulloh, M. Huwaida, Hasna Zulfa Ira Wirasari Mohammad Firman, Mohammad Muthmainnah, Ligar Nabighah, Indiana Dhiya Najmilla, Nadien Nur Fadhillah, Hasan Putri, Adelia Rahma Putri, Ghina Safira Rahmiati Aulia Rusydayasmin, Hana Aghnia Septian, Muhammad Rizaky Sinaga, April Ledia Sonson Nurusholih Sunarmi Zamilah, Firdha Aulia