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All Journal International Journal of Artificial Intelligence Research Transformasi: Journal of Economics and Business Management
Muhammad Islah Idrus
Politeknik Negeri Ujung Pandang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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AT AMINDA SKIN CARE'S MAKASSAR BRANCH, THE IMPACT OF CUSTOMER EXPERIENCE, BRAND AWARENESS, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY Muhammad Islah Idrus; Syamsu Rijal; Muh. Ihsan Said Ahmad
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.719

Abstract

The aim of this study was to evaluate brand awareness, customer happiness, and customer experience in relation to consumer loyalty to Aminda Skin Care at the Makassar Branch. The population of the study consists of Aminda Skin Care customers. The sample for the study consisted of 96 individuals, and information was gathered using a questionnaire. The data are analysed using SPSS 20 after the hypothesis is tested using multiple linear regression analysis. The results of this study indicate that customer experience has little impact on loyalty. Brand recognition and customer satisfaction have a significant impact on consumer loyalty.
Performance Of State Civil Apparatus: Intervening Effects Of Organizational Commitment And Work Motivation Muhammad Ikram Idrus; Muhammad Islah Idrus
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1139

Abstract

The performance of an  employee in a  government agency can be known from the results of a job  which can be shown by the degree of the employee's ability to complete a job.  The purpose of  this  study is toanalyze the direct influence of competence on organizational commitment,  work motivation and employee performance of the South Sulawesi Provincial Marine and Fisheries Service both directly and indirectly. The type of research used is a quantitative research method  with data collection using a questionnaire. This research was conducted using a survey approach and distributing questionnaires to analyze facts and data that support the information needed to support the discussion of the research. Thecausal relationship between the variables was obtained through hypothesis testing using SPSS and SmartPLS.  The results showed that partially, competence has a positive and significant effect  on organizational commitment,  work motivation and  employee performance.  Furthermore, organizational commitment has  an insignificant  effect on employee performance  while work motivation has a positive and significant impact  on employee performance  . As for indirect influence  , it shows that organizational commitment has an  insignificant effect   when used as a mediating variable  the influence of  competence on performance while motivation is able to show   positive and significant influence when used as a mediating variable
Employee Performance As Moderating For Optimizing Training And Work Discipline On Career Development Muhammad Islah Idrus; Muhammad Ikram Idrus; Muhammad Muhammad Ismail
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1141

Abstract

Career development is the expectation of every civil apparatus of the country. This study aims to analyze the direct influence of education and training and discipline on employee career development and when moderated by employee performance variables. This research is a study involving 115 respondents with a quantitative type of research to test hypotheses with analyst moderating (MRA) techniques. Education and training that has been carried out and prioritized by state civil servants within the scope of 11 Village Offices in Bissappu District, Bantaeng Regency has shown a good impact on career development with consideration of the optimal performance that has been implemented
Co-Authors Muhammad Ihsan Said Ahmad Muhammad Ikram Idrus Muhammad Muhammad Ismail Syamsu Rijal