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All Journal Jurnal Peradaban Masyarakat (JPM) International Journal of Sharia Business Management
Ermi Herawati
STEBIS Bina Mandiri, Bogor, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Meningkatkan Literasi Ekonomi Syariah Melalui Kegiatan Festival Ramadan di Kampus STEBIS Bina Mandiri Bogor Muhammad Salman Al Farisi; Sugeng Riyanto; Ermi Herawati; Usman Usman; Wildan Syaeful
Jurnal Peradaban Masyarakat Vol. 3 No. 3 (2023): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v3i3.273

Abstract

Literasi ekonomi syariah merupakan pemahaman dan pengetahuan yang dimiliki seseorang tentang prinsip-prinsip ekonomi syariah. Literasi ekonomi syariah mencakup pemahaman tentang sistem ekonomi Islam, prinsip-prinsip keuangan syariah, produk-produk keuangan syariah, serta hukum-hukum yang mengatur transaksi keuangan dalam Islam. Saat ini masalah literasi ekonomi syariah merupakan masalah yang mendesak sehingga mengakibatkan kurangnya pemahaman dan pengetahuan tentang prinsip-prinsip ekonomi syariah di kalangan masyarakat umum, termasuk di kalangan para mahasiswa perguruan tinggi Islam. Salah satu solusi yang dapat dikedepankan adalah dengan menciptakan individu-individu yang memahami dan dapat menyampaikan ekonomi syariah di kalangan masyarakat. Kegiatan ini merupakan rangkaian dari acara festival ramadhan yang diselenggarakan oleh STEBIS Bina Mandiri untuk meningkatkan keterampilan, pengetahuan, pengalaman, literasi ekonomi syariah di Lingkungan STEBIS Bina Mandiri. Metode yang digunakan dalam melaksanakan kegiatan ini adalah dengan mengadakan sosialisasi bagi mahasiswa dalam meningkatkan literasi ekonomi syariah di Lingkungan STEBIS Bina Mandiri. Tujuan dari kegiatan pengabdian masyarakat ini adalah meningkatkan literasi ekonomi syariah di Lingkungan STEBIS Bina Mandiri. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah mahasiswa dan civitas akademika di Lingkungan STEBIS Bina Mandiri dapat mempelajari dan meningkatkan pemahaman ekonomi syariah guna mewujudkan individu yang taat syariah.
Green Marketing of Productive Waqf: A Marketing Strategy Based on Maslahah and Sustainable Development Ermi Herawati
International Journal of Sharia Business Management Vol 5 No 1 (2026): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v5i1.498

Abstract

This study aims to analyze the concept and implementation of green marketing in the management of productive waqf as a marketing strategy based on maslahah and sustainable development. It also seeks to identify how the integration of environmental, social, and economic sustainability values in productive waqf can enhance public trust and expand the participation of waqif in the development of the Islamic economy. The research employs a qualitative method with a literature study and conceptual analysis approach. Data were collected from various sources such as scientific journals, books, waqf institution reports, and related documents on green marketing, productive waqf, and sustainable development. The data analysis technique used descriptive analysis and a normative-conceptual approach to examine the relationship between the principles of green marketing, the concept of maslahah in Islamic economics, and the practices of productive waqf management. The results show that the implementation of green marketing strategies in productive waqf can be carried out through several approaches, including transparency in waqf fund management, promotion based on sustainability values, utilization of waqf assets for environmentally friendly activities, and the use of digital media to increase public awareness of the importance of waqf that generates social and ecological impact. The integration of the concept of maslahah in marketing strategies also strengthens sharia legitimacy and encourages the creation of long-term benefits for society and the environment.
Co-Authors Muhammad Salman Al Farisi Sugeng Riyanto Usman Usman Wildan Syaeful